Sony Digital Rapids Pixel Power calrec Sony

Video advertising views in Europe up over a third in Q1

17/07/2018

Freewheel releases its latest Video Monetisation Report

Author:

Jenny PriestleyPublish date:

Jul 17, 2018

Year-on-year premium video advertising views were up by 37 per cent in the first three months of 2018 according to Freewheels latest Video Monetisation Report.

Thats more than in the US, where the figure increased by 34 per cent.

The number of video views rose by 10 per cent.

The report also revealed that live ad views in Europe fuelled by major sporting events such as the Winter Olympics saw growth of 67 per cent year-on-year, compared to 77 per cent in the US.

Combined, OTT and STB VoD garnered the highest share of ad views, at 39 per cent. While mobile ad views have risen 19 per cent year-on-year, and desktop also continues to be a key player with a growth rate of 16 per cent, these figures reflect slower growth; and views of premium video on tablet have decreased by two per cent year-on-year.

The report also reveals viewers are watching over more formats and devices than ever. For full episodes, pre- and mid-roll ad completion is at 97 per cent and 96 per cent respectively.

Additional findings from the Q1 report included:

While concerns around transparency have led to direct deals accounting for 84 per cent of premium advertising, programmatic is still experiencing considerable growth in the region. European advertisers have fuelled a rise of 48 per cent year-on-year in this area, and 16 per cent of ad views stem from programmatic transactions.

The number of ads per break in long-form on-demand content has decreased. European viewers see 4.6 ads in comparison to the 4.8 in Q1 2017, totalling around 80 seconds a reduction of 14 seconds.

Thomas Bremond, general manager, international, Comcast (owners of Freewheel), said: In the midst of a fast-changing industry, 2017 was a successful year for premium video advertising and 2018 has also demonstrated a strong start. While the full implications of GDPR within Europe on publishers and advertisers are still to be seen, the positive steps being taken towards greater transparency and optimising the viewer experience will hopefully ensure that the effects are minimal, and the relationship between brand and consumer will continue to flourish.
LINK: https://www.tvbeurope.com/data-centre/video-advertising-views-in-europ...
See more stories from tvb

Europe Stories

16/12/2018

Subsidiaries of Japan's national public broadcaster deploy latest-generation EVS server for UHD production

Subsidiaries of Japans national public broadcaster deploy latest-generation EVS ...

15/12/2018

Crowd pleaser

PEEX lets audiences mix their own sound Hardware > Processor Software > Mixer The Peex Rx receiver PEEX is a new live sound technology developed by former ...

15/12/2018

Executive PA

Sequenz unveil nifty stereo keyboard amp/monitor Hardware Monitoring Japanese keyboard stand company Sequenz, who announced worldwide distribution via Korg ...

15/12/2018

Trinnov do Dante (and AES67)

Loudspeaker processors talk to more audio standards Hardware > Speaker Management One of Trinnovs MC-HCC high-channel count processors Adding to their produ...

15/12/2018

Celebramos el Crecimiento y la Evolucin del Sonido del Trap con Trapperz

El trap desaf a cualquier definici n. Este g nero, que tiene sus ra ces en el hip-hop, se origin en las calles de Atlanta con pioneros como Jeezy y T.I. Desde ...

15/12/2018

Toasting Spotify Wrapped 2018 at Our Influencer Lunch

What's on your 2018 Spotify Wrapped? Our most recent campaign has been the talk of the town since we launched last week, and the celebrations don't stop...

15/12/2018

How to Set Up Spotify on Your Amazon Alexa-Enabled Device

So you just unwrapped an Amazon Alexa, Echo, or Echo Dot-maybe someone who really gets you gifted one, or perhaps the holidays inspired you to treat yo' sel...

15/12/2018

How to Set Up Spotify on Your Google Home Mini

Voice-activated speakers are some of the hottest gifts this holiday season, and the Google Home, Hub, Max, and Mini are no exceptions. If you just unwrapped one...

15/12/2018

VEON HOLDINGS B.V. AND VIP FINANCE IRELAND DAC ANNOUNCE ADJOURNMENT OF MEETINGS

Amsterdam, Netherlands, 14 December 2018 - VEON Holdings B.V. (the Company ), a wholly-owned subsidiary of VEON Ltd. ( VEON ), and VIP Finance Ireland DAC (in ...

14/12/2018

VANDA, the first virtual assistant in Hungary, has started to work at Telekom

VANDA, the first virtual assistant in Hungary, has started to work at Telekom Budapest, December 11, 2018 11:00 This summer Telekom's customer service r...

14/12/2018

Tonight recommissioned as it celebrates 20 years on air

Published: Fri 14 Dec 2018 Tonight recommissioned as it celebrates 20 years on air Shiver, the award-winning ITV Studios label, has been recommissioned to pro...

14/12/2018

Broadcasters publish joint guidance note on Ofcom out-of-London definitions

Published: Fri 14 Dec 2018 Broadcasters publish joint guidance note on Ofcom out-of-London definitions The UK's PSBs (BBC, ITV, Channel 4 and Channel 5) h...

14/12/2018

Half of homes could boost their broadband

Half of homes could boost their broadband Add to Your Pages 14 December 2018 Millions could get faster internet today without paying more, research re...

14/12/2018

IMT Vislink's Video Technology Powers Vicareo RefCam at Nationally Televised NCAA College Football Games

IMT Vislinks Video Technology Powers Vicareo RefCam at Nationally Televised NCA...

14/12/2018

Ruptly Relies on Riedel's MediorNet and Artist on Board of new OB and DSNG Vehicles

Ruptly Relies on Riedels MediorNet and Artist on Board of new OB and DSNG Vehicl...

14/12/2018

Esports Arena Las Vegas Sounds Off With Lawo

Esports Arena Las Vegas Sounds Off With Lawo posted: 14/12/2018 About Lawo Lawo designs and manufactures pioneering network, control, audio and video tec...

14/12/2018

Alan Alda NABs Distinguished Service Award

The seven-time Emmy winner will receive the award on 8th April Author: Dan MeierPublish date: Dec 14, 2018 Alan Alda will receive the National Association o...

14/12/2018

More than 400 million people a month view Facebook Watch

Globally 75 million people a day view one minute of content on the platform Author: Jenny PriestleyPublish date: Dec 14, 2018 Facebook says its TV platform ...

14/12/2018

Channel 4 appoints head of inclusion and diversity

Yasir Mirza will join the broadcaster in January Author: Jenny PriestleyPublish date: Dec 14, 2018 Channel 4 has announced the appointment of Yasir Mizra as...

14/12/2018

TRACE buys four Sony music channels

Marks the media groups return to the UK market Author: Dan MeierPublish date: Dec 14, 2018 TRACE has bought UK-based music channels Chart Show TV, Chart Sho...

14/12/2018

Intel, ESL extend global esports partnership

$100 million investment makes the esports partnership the biggest in history Author: Dan MeierPublish date: Dec 14, 2018 Intel and ESL have announced a $100...

14/12/2018

Exertis makes new...

Howard Ingleby and Jamie Brothwell appointed to newly created positions in Exertis. Howard Ingleby has been appointed to the newly created position of program...

14/12/2018

A bit of audio history on...

Next year's Prolight + Sound and Musikmesse will go back in time as it offers visitors the chance to see and hear milestones from four decades of concert PA...

14/12/2018

Tukans to distribute Aveo Systems in the UK

Aveo Systems has appointed Tukans as the company's distributor in the UK. A specialist distributor of collaboration products including Clockaudio, Hall Rese...

14/12/2018

U-Render Available for Early Access

U-Render is a and ultra-fast real-time renderer perfectly suited for use in the fields of design, animation and visualization. Developer Uppercut Visual Technol...

14/12/2018

Kinesys on the Road

Kinesys on the Road posted: 14/12/2018 We've caught a few acts on tour in the UK this autumn using Kinesys automation kit in many formats to accomplis...

14/12/2018

On the Road with 5 Seconds of Summer

On the Road with 5 Seconds of Summer posted: 14/12/2018 Touring crew shot L-R Pavan, Sam, Marc & Phil Adlib was back on the road with pop rockers 5 Secon...

14/12/2018

Avixa hosting ISE 2019...

Dave Labuskes - Avixa CEO Avixa will host two half day conferences at Integrated Systems Europe (ISE) 2019 from February 5-8, 2019 in Amsterdam. The events p...

14/12/2018

Epson extends lead as top Pro AV Projector Vendor

Epson 8K lumen projectors in action at Serpentine Sackler Gallery Epson has been named as number one provider of projectors above 6k lumens across EMEAR and CI...

14/12/2018

Polar appoints Andrew...

UK distributor Polar has announced Andrew Plunkett as its business development manager for public address/voice alarm with a focus on large-scale stadium instal...

14/12/2018

WyreStorm names new CEO

Derek Hulbert has stepped down from his position of CEO at WyreStorm, the company has named Hulberts replacement as Arthur Lau. A statement released by the co...

14/12/2018

Euroradio joins the party to celebrate Swiss orchestra's first century

Euroradio joins the party to celebrate Swiss orchestra's first century...

14/12/2018

SatCab adoption: EBU positive about retransmissions but disappointed over online transmissions

SatCab adoption: EBU positive about retransmissions but disappointed over online...

14/12/2018

Boidar Sundic appointed Managing Director of RTCG

Bo idar Sundic appointed Managing Director of RTCG...

14/12/2018

EBU extends partnership with Austrian Ski

EBU extends partnership with Austrian Ski...

14/12/2018

Ruptly Relies on Riedel's MediorNet and Artist

WUPPERTAL December 13, 2018 Ruptly Relies on Riedel's MediorNet and Artist Riedel's MediorNet real-time media network and Artist digital matrix interc...

13/12/2018

VEON appoints Ursula Burns as Chairman and CEO

Amsterdam, 13 December 2018 - VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services headquartered in ...

13/12/2018

ELECTROPOP POWERHOUSE M GOES ON TOUR WITH DPA MICROPHONES

Jon Schumann, FOH for this Danish singer/songwriter, is using DPA microphones to ensure her vocals, live guitar and drums integrate seamlessly with electronic e...

13/12/2018

Ericsson, SK Telecom and Qualcomm collaborate to break 5G barriers

Under the 5G agreement, Ericsson will provide SKT with 5G New Radio (NR) radio, baseband, and Ericsson Network Management systems for its 5G commercial network ...

13/12/2018

Girls Make Beats and Spotify Inspire Young Women to Find Their Voices

Twelve-year-old Destiny once dreamed of dancing backup for Beyonc . After participating in Tiffany Miranda's girl-powered program Girls Make Beats, those dr...

13/12/2018

ProSiebenSat.1 forms joint venture with eSports.com via 7Sports

ProSiebenSat.1 forms joint venture with eSports.com via 7Sports Munich, December 13, 2018. ProSiebenSat.1 is significantly expanding its eSports activities: 7S...

13/12/2018

Esports Arena Las Vegas Sounds Off With Lawo

E-sports - the world of competitive video gaming - has become an international phenomenon, with millions of fans watching both in person and on Internet livestr...

13/12/2018

New Research from Brightcove Finds 94 Percent of Employees Enjoy At Least One Event Live Streamed in the Workplace

Almost half of the enterprise audience (49 percent) find internal company meetin...

13/12/2018

GSMA's Programme Tech4girls' Wins 2018 Corporate Citizen of the Americas Award from the Organization of American

The Trust for the Americas, Affiliated with the OAS, Recognized Tech4Girls for P...

13/12/2018

Florence Dobson announced as inaugural recipient of The Tony Warren Drama Bursary

Published: Thu 13 Dec 2018 Florence Dobson announced as inaugural recipient of ...

13/12/2018

The IP future is now

By Neil Maycock, SVP strategic marketing, Grass Valley Author: ContributorPublish date: Dec 13, 2018 Two years ago, it was clear that the industry recognise...

13/12/2018

Why the superabundance of content is proving tricky

Simon Trudelle, senior director product marketing at NAGRA, looks at why effective media asset management is crucial for pay-TV operators and content owners Au...

13/12/2018

Bringing Morecambe and Wise back to Britain

TVBEurope speaks to executive producer Mark Wells about restoring unseen footage for Morecambe & Wise in America Author: Dan MeierPublish date: Dec 13, 2018 ...

13/12/2018

DiGiCo Consoles Assure Un Sonido Increible for Latin GRAMMY Awards

LAS VEGAS, Nevada - December 2018 - The 19th Annual Latin GRAMMY Awards Show, held on November 15 at the MGM Grand Garden Arena in Las Vegas and broadcast live ...

13/12/2018

Waves kits up for NAMM

New virtual instruments and plug-ins on sale now! Software > Processor, Synthesizer, Virtual Instrument Waves Sibilance Virtual instrument and software proc...