Professional and collegiate football teams are relying on Viz Arena, Vizrt's virtual 3D graphics and in-game analysis system for their live coverage.
Optical tracking technology and seamless integration with remote and in-house productions are key drivers for Viz Arena's Down & Distance graphics insertion. That makes it a very easy setup, provides a better game-experience for viewers and new revenue opportunities for the teams.
Sports broadcasts include more graphics elements than ever before, so customers want an easy-to-use solution that provides the look and feel of a major sports production, said Daniel Nergard, President of Vizrt Americas. The easy and flexible setup allows any team or school to operate with very little training. Products like Viz Arena and Viz Libero are changing the way realistic 3D graphics and analysis are created and used in a live production, bringing high-end production value to a wider group of customers.
First virtual Down & Distance solution for 1080p and 4KViz Arena's Down & Distance technology is used by prominent teams, including: the Baltimore Ravens (NFL), Oklahoma Sooners (Big 12), Auburn Tigers (SEC) and Florida Gators (SEC) along with several TV networks.
Viz Arena embeds any AR branding elements onto the playing field, including team logos, real-time stats, telestration effects, and ads. The AR elements can be inserted live or as replay. All the virtual graphics can be used natively in any video format. Viz Arena Down & Distance is the first solution of its kind available in 1080p or 4K without any upscaling or complex image processing of the video and the graphics.
The teams are also using Viz Arena in their stadiums to add captivating production values to their video boards. Viz Arena automatically updates the position of the lines for Down & Distance from the video board data (e.g. Daktronics, OES, or Panasonic). The operator only needs to trigger the graphic elements and update the keying if light conditions change.
Baltimore Ravens' new 4K video board with Viz Arena Down & Distance and virtual red zone sponsor
Jay O'Brien, VP Broadcasting & Gameday Productions at the Baltimore Ravens, is proud of being the first team using a native 1080p Down & Distance solution: We strive to provide a first-class experience for Ravens fans at M&T Bank Stadium, and one key to achieving that goal is delivering a broadcast on our RavensVision displays that rivals any national television broadcast of the game. Delivering a Down & Distance solution on our displays is an important element in our broadcast. Vizrt worked quickly to develop its system for our 1080p broadcast standard, and the result is a clear, accurate and reliable enhancement for our fans.
Viz Arena can be set up in five minutes and operators can begin working immediately to generate virtual Down & Distance lines and arrows. Viz Arena incorporates an image-based camera-tracking engine that can track cameras in real-time based of a video feed only. This makes it possible to apply graphics to the field remotely or downstream at the studio, even using a dirty satellite feed without the need of mechanical tracking heads.
Michael Sullivan, Director of Video, Live Operations & Engineering at Auburn University: We are continuously trying to improve our gameday experience, plus compete against people staying home to watch the game on TV. Adding this element to our show has given our fans that TV like experience that they expect while maintaining all the other benefits of being in-stadium. Vizrt has been a great partner and has been very hands on in making sure that our viewer's experience is a positive one. Feedback from our fans has been overwhelmingly positive and the system has quickly become a staple of our videoboard show. We are amazed about the seamless and easy integration of Viz Arena into our production environment and the simple operation.
Sponsoring options for increased revenue
Oklahomas Down & Distance with virtual BlueLine Rental sponsor
Broadcasters and teams are always looking for new ways to embed ads in their content and attract new sponsors. Sponsors typically prefer virtual and unobtrusive ad insertion on the field. Viz Arena allows broadcasters to place region specific ads on the field so that fans in Florida receive a different set of ads than those in California for the same game. This localization allows teams to add greater value for advertisers as they reach a more targeted audience while also increasing revenues for ad sales.
Brandon Meier, Assistant Athletics Director Broadcast at University of Oklahoma said: Having the first down lines displayed on our stadium big screens has been great for our fans. We always strive to have a better experience inside our stadium than at home on your couch and this tool helps us provide that experience. The flexible setup allows us to easily place our sponsor's logo and change the line colors in accordance with the sponsor.
Live sports enhanced with virtual graphics adds benefits for everyone. The audience is better informed about what's going on in the game, while the broadcaster gains new revenue streams. With Viz Arena, virtual graphics have never been easier.
Related articles
Super Bowl LI on Fox; powered by Vizrt
Vizrt and Panasonic powered stadium screens at record-breaking college football game
Viz Arena 4.8.0
Related articles
Super Bowl LI on Fox; powered by Vizrt
Vizrt and Panasonic powered stadium screens at record-breaking college football game
Viz Arena 4.8.0
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Professional and collegiate football teams are relying on Viz Arena, Vizrt's virtual 3D graphics and in-game analysis system for their live coverage. 
