
Grass Valley Unveils New LDX C150 Compact Version of the NextGen LDX 150 Studio Camera Platform, Easing the HD/UHD-SDI to NativeIP/SMPTE 2110 Transition
Visitors will see the LDX C150, the LDX 150 running in new 6X speed 1080p HDR/WGC mode, and the industry workhorse LDX 92 running in single speed 1080p HDR/WGC mode
MONTREAL, CANADA September 14th , 2023 Grass Valley , the leading innovator of solutions for live production, brings to the IBC2023 Show its latest next-generation LDX broadcast camera systems designed to produce exceptional picture quality in today's leading formats, including UHD/4K, and 1080p high dynamic range (HDR) plus wide color gamut (WCG) modes with SDI, NativeIP SMPTE ST 2110 or JPEG-XS native compression. Making headlines is the expanded LDX 100 Series, including the new LDX C150 compact form factor of its LDX 150 studio camera platform, easing the transition from HD/UHD-SDI to NativeIP/SMPTE ST 2110 acquisition.
Get the Big Picture
At stand 9-A01, IBC showgoers will see demos of Grass Valley's latest camera innovations, including: the new LDX C150 compact, new 6X speed 1080p HDR/WCG mode within both the LDX C150 and LDX 150, and the entry level LDX 92, ideal for low cost live sports and events.
The exhibit also highlights the LDX C135 the compact version of the full-size LDX 135 studio camera which has proven very popular since its 2023 NAB Show debut, and a not-to-bemissed demo of the latest Camera Shading Control Panel and Tablet Application. Color grading can be carried out locally, as well as remotely using a tablet powered by Grass Valley's innovative, cloud native AMPP (Agile Media Processing Platform), opening the door to exciting new approaches to production workflows.
Grass Valley also announces a new camera viewfinder that will be shipping at the end of the year, designed to make camera operators' jobs easier. The new viewfinder provides additional capabilities, including HDMI and SDI video input in addition to standard viewfinder/camera cables, plus a direct DC power input via a 4-pin XLR input.
Investing Today in Tomorrow
While the return on investment (ROI) for cameras 15 years ago was between 7 and 10 years, today it's just 3-5 years. To realize this aggressive ROI, customers now strive to run their cameras whenever and wherever they can, said Adam Marshall, Chief Product Officer for Grass Valley.
The key to maximizing camera utilization is having all the features users need in the camera head, along with the option to license additional capabilities as they need them, such as highspeed modes, UHD/4K and/or IP ST 2110, Marshall said. Our LDX 100 Series camera platform exemplifies this flexibility by letting our users choose between basic SDI and IP configurations today, and then license the higher end capabilities they may need, on a pay as you go basis.
Grass Valley also continues in engineering enhancements to its current product lines, such as the LDX 92, especially suited for live broadcast applications including sports, news and special event coverage. As the entry-level model of the LDX 90 Series, the LDX 92 offers up to single speed 1080p HDR/WCG mode via software options. Meanwhile the LDX 150, previously available up to 3X UHD is newly announced as additionally supporting 6X 1080p HDR/WCG resolution.
With expanding feature sets, Grass Valley innovations continue to enable new applications and functionality. Creative Grading, allowing shading from both a panel and a Tablet Application enables shaders to perfect picture attributes from the control room, truck, or on-the-fly from anywhere at the location or anywhere in the world via GV AMPP . Shaders can now move around a venue or stand at the front of house and see how their color grading is impacting the video on the big screen displays, commented Paul De Bresser, Product Manager for Broadcast Cameras at Grass Valley. They can also get feedback while being next to on-site creatives at the front of house, adjusting image parameters to ensure that everyone gets the exact look they want on large LED screens, such as during a concert. New at IBC 2023, Creative Grading is now even easier with a new standalone option for the CGP500 panel, offering the ability to connect directly with a camera head without the need for server infrastructure.
Cameras Support the Industry Commitment
Given the complement of new models, functions and features in our camera lineup, we intend to leave no doubt that we're fully committed to serving the Media & Entertainment industry's need for best-in-class broadcast camera systems, De Bresser said.
This philosophy dovetails with the company's overall presence at the IBC2023 Show. With its Anytime, Anywhere, Any Way exhibit theme, Grass Valley underscores how its powerful, open GV Media Universe unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions like AMPP.
According to Grass Valley CEO Louis Hernandez Jr, with our GV Media Universe, and the scalability and upgradeability of our hardware and software products across the board, Join the Conversation customers can now custom-configure their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future.
See the entire Grass Valley exhibit including production switchers, multiviewers, routers, asset management and live playout systems and meet with our executives in stand 9-A01 at the 2023 IBC Show from September 15th through 18th at the Amsterdam RAI exhibition and conference center.
Most recent headlines
04/12/2023
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, lightning-fast multimedia a...
30/09/2023
With this summers strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, wi...
30/09/2023
Viewing of the second GOP debate on Sept. 27 fell to 4.1 million homes, a notable 39% drop from the 6.6 million homes that watched that first GOP debate, accord...
30/09/2023
WASHINGTON, D.C. In the long-running regulatory saga of the FCC's station ownership rules, the U.S. Court of Appeals for the D.C. Circuit has issued a rulin...
30/09/2023
Calrec Audio Ltd. will feature its latest solutions to help broadcasters and OB suppliers transition to IP workflows at NAB Show New York, Oct. 25 26....
30/09/2023
Northern Minnesota residents can watch live City Council meetings and more on all viewing platforms thanks to broad network stream support
Between support for...
30/09/2023
The classic Instreamer-to-Exstreamer combination comes through for Spanish language audiences in the United States and Mexico, with the Instreamer handling remo...
30/09/2023
Zeros in Ones Hits the Road with AJA's Dante AV 4K-R and 4K-T
Brie Clayton September 29, 2023
0 Comments
As founder of video production company Zer...
30/09/2023
Arcturus Appoints Former Microsoft and Lucasfilm Veteran Steve Sullivan as Chief...
30/09/2023
Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Desi...
30/09/2023
Moving Above LTO - How Cloud Storage Helps One Texas Church Deliver a Modern Dig...
30/09/2023
New Pass the Mic Podcast to Highlight Inspiring Berklee Alumni Listen to the first episode featuring Captain Marvel composer Pinar Toprak B.M. '00.
By
Dan...
30/09/2023
Live from the 2023 Ryder Cup: Sky Sports Virtual Studio in UK Plays Big Role in ...
29/09/2023
One of the most exciting things about the Sundance Film Festival is having a fro...
29/09/2023
You might know all the songs and albums of your favorite musicians, but do you know the experiences and inspirations behind their work? Luckily, you can find ou...
29/09/2023
There are times when the daily grind might not leave you feeling the most inspired. But it doesn't always have to be like that. Words of wisdom may be just ...
29/09/2023
Sometimes you might notice a thoughtful review from a friend on your feed, or stumble upon a flash summary straight out of your favorite social influencer's...
29/09/2023
Whether it's chilling on the couch or crashing into bed, nothing beats settling into a nice long rest at the end of the day. And few things are more frustra...
29/09/2023
Which was better, the book or the movie?
It's a common argument that has withstood the test of time and has only gotten stronger as more and more hit tele...
29/09/2023
Whether you like to begin your day the moment you get out of bed or ease gently into it with a cup of coffee, you can count on audiobooks to boost your mornings...
29/09/2023
With elaborate storytelling, immersive worlds, and an enthusiastic fandom hyping it up, getting into a new book can be an exciting and fun moment. And with the ...
29/09/2023
Fans flock to music festivals to see dozens of their favorite artists in one go,...
29/09/2023
Now streaming on Disney+, Launchpad Season 2 comprises six original live-action short films from underrepresented filmmakers whose unique voices bring new persp...
29/09/2023
Wasabi hot cloud storage is purpose-built to store the world's data. Wasabi ...
29/09/2023
Sohonet, the global experts in media collaboration for the film and TV industry, announce a series of significant product updates set to redefine and streamline...
29/09/2023
Current and incoming L3Harris innovations provide warfighters immersive battlefield awareness capabilities during the day and at night - with the ability to pus...
29/09/2023
After graduating high school at the age of 16, I left my native Venezuela and moved to Miami, Florida, with the goal of becoming an electrical engineer. The fol...
29/09/2023
L3Harris employees in Mirabel, Quebec, proudly wore their Mother Bear Energy shirts on September 28, 2023....
29/09/2023
The 2023 edition of GSMA MWC Las Vegas saw a rise in attendees from vertical ind...
29/09/2023
Timed to coincide with the Utah Jazz's 50th season celebration, SEG Media has launched the direct-to-consumer streaming service Jazz+, which offers exclusiv...
29/09/2023
WASHINGTON, D.C. The National Association of Broadcasters (NAB) hosted a virtual town hall for members on Sept. 28 where it provided updates on NAB's policy...
29/09/2023
SINGAPORE Ikegami has announced that RE:LIVE Productions, one of Singapore's leading providers of creative video, event management and live streaming servic...
29/09/2023
- The popular showcase for the latest production solutions, technology and insights returns for its third year -
CVP, one of Europe s leading resellers and pro...
29/09/2023
Well known for cross-divisional collaboration and staying connected with our for...
29/09/2023
Berklee Abu Dhabi Convenes Community Leaders for Creative Arts Educators Symposi...
29/09/2023
TransUnion said it is working with Crackle Connex, Chicken Soup For the Soul Entertainment's advertising sales unit, to create custom audiences from first-p...
29/09/2023
Spotify and Roku said they are bringing video ads to the Spotify app on the Roku platform....
29/09/2023
The Rock & Roll Hall of Fame induction ceremony is moving from HBO to Disney Plus and ABC....
29/09/2023
Auto entertainment network Speedvision said it is available as a free ad-supported streaming television (FAST) channel on Xumo Play....
29/09/2023
Scripps News said it hired Chris Nguyen as an anchor....
29/09/2023
The first-ever People's Choice Country Awards happens on NBC and Peacock Thursday, September 28. Little Big Town hosts from the Grand Ole Opry House in Nash...
29/09/2023
Seeing their docuseries Rebuilding Black Wall Street appear on the Oprah Winfrey...
29/09/2023
Scripps News got its first national News Emmy for its docuseries In Real Life. Scripps News won in the outstanding science, technology or environmental coverage...
29/09/2023
John Brohel has been named chief executive officer of Locality, formed in June when CoxReps and Gamut were combined....
29/09/2023
An animal act has won season 18 of America's Got Talent, as Adrian Stoica and his dog Hurricane were the top vote getters. They won $1 million and join the ...
29/09/2023
Zest4.tv's managing director, Simon Roe, looks at the ways in which compact OB Vans are the epitome of efficiency, proving that size does not limit their po...
29/09/2023
TVBEurope talks to the team behind the film about Eddie Jones and the Japanese r...
29/09/2023
Ashish Patel has been appointed president, MediaKind operator platforms, and Tony Goncalves joins as strategic advisor
By Jenny Priestley
Published: Septembe...
29/09/2023
Building on the momentum of major product announcements and award wins at NAB Show earlier this year, Chyron last week concluded a successful showing at IBC2023...
29/09/2023
Visit Matrox Video at Smart Building Expo 2023 in Hall 6P, Stand B37
Technology innovator Matrox Video today announced its lineup for the Smart Building Expo 2...