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New Research Reveals Broadcast & Media Tech Buying Decisions

23/09/2022

Broadcast and media technology buying decisions are being driven by a search for vendors who are honest and open, according to the findings of new research commissioned by Bubble Agency. The report reveals that buyers prioritise products meeting today's needs from vendors they can trust, a factor which translates into a willingness to pay more when there is confidence in a vendor and project risk is lower.
LINK: https://www.tvtechnology.com/news/new-research-reveals-broadcast-and-m...
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