SVG Australia Summit Puts Focus on Women's World Cup and the Australian Sports Industry AI, virtual advertising, staffing dominated the conversations By Ken Kerschbaumer, Editorial Director
Thursday, August 10, 2023 - 2:30 am
Print This Story | Subscribe
Story Highlights
Timed to coincide with the 2023 FIFA Women's World Cup, SVG's annual 2023 SVG Australia Summit on Aug. 9 drew more than 230 attendees to Sydney's Telstra Customer Insight Centre for an afternoon of networking, panel discussions, presentations, and more. Look for all sessions to be available on SVG Play in the coming weeks.
More than 230 industry pros attended the 2023 SVG Australia Summit at Telstra Customer Insight Centre in Sydney.
After a welcome by Telstra Broadcast Services Head of APAC Karen Clark, FIFA Head of Broadcast Production Florin Mitu joined SVG/SVG Europe, Co-Executive Director, Editorial, Ken Kerschbaumer for a one-on-one conversation focused on the 2023 FIFA Women's World Cup. Topics ranged from Mitu's career to the 2023 World Cup operations and the potential legacy of the workflows from this year's event.
SVG's Ken Kerschbaumer (left) and FIFA's Florin Mitu in conversation at SVG Australia Summit
Following that session, Sarah Butler, founder, Sport Business Connected, moderated a panel - Steve Cliffe, sports commercial specialist; Maura Everett, PUMA; Ethan McLean, group creative studio director, Octagon; and Paul Meltz, head of original content, A-Leagues - on the growth of women's sports and the current rights landscape.
Panel on women's sports: (from left) Sport Business Connected's Sarah Butler, moderator; sports commercial specialist Steve Cliffe; PUMA's Maura Everett; Octagon's Ethan McLean; and A-Leagues' Paul Meltz
A presentation by LiveU Pacific's Chris Dredge covered content distribution by the Oceania Football Confederation.
A presentation by LiveU Pacific Country and Sales Manager Chris Dredge zeroed in on the Oceania Football Confederation (OFC) and its need for an affordable and reliable method of distributing content to the wider Pacific Island Community. LiveU Matrix helped OFC get the job done.
Then the focus turned to one of today's hottest topics: AI, automated production, and what it means to sports-content creation. Moderated by Doxia Brownlow, head of broadcast services, Tabcorp, a panel comprising Sudharshan Aravamudan, head of APAC strategy and market engagement, media and entertainment, Google Cloud; Monica Forlano, head of AFL Studios, Australian Football League; and Guy Port, head of Asia, WSC Sports, examined how, with sports-content creation exploding and fans looking for more-personalized experiences, a future with AI is not a luxury but a necessity.
Panel on AI and automated production: (from left) Tabcorp's Doxia Brownlow, moderator; Google Cloud's Sudharshan Aravamudan; Australian Football League's Monica Forlano; and WSC Sports' Guy Port
After a networking break, the audience returned to the theater for a discussion on finding the next generation of production talent.
Kerschbaumer led the chat with Suzzie Lawrence, freelance director/vision mixer; Caroline Ramsay, senior program manager, major events, global PMO, NEP; Kahleah Webb, head of operations, Gravity Media; Celine Wienand, broadcast engineer, NEP Australia; and Narelle Vine, Australia GM, AE Live. The key takeaway? The global challenge to find young talent may take a lot of work by different industry players, and reaching out to high schoolers may be a key to success.
Panel on finding young talent: (from left) SVG's Ken Kerschbaumer, moderator; freelance director Suzzie Lawrence; NEP's Caroline Ramsay; Gravity Media's Kahleah Webb; NEP Australia's Celine Wienand; and AE Live's Narelle Vine
The cloud and its role in the current production and distribution landscape was up next. Paul Whybrow, chair, Australia, New Zealand, and Pacific, SMPTE, led the discussion with Paul Devlin, principal, Sports Enterprise Australia, AWS; Adrian Jenner, director, technology, Australia, Gravity Media; Anna Lockwood, VP, international, Telstra Broadcast Services; Christopher Palmer, global director, pre-sales, APAC, Vizrt; Domenic Romeo, director, LayerCake; and James Wyld, principal infrastructure engineer, Riot Games. With the panelists reporting different ways of deploying the cloud, attendees were offered a comprehensive overview of how the cloud will ultimately impact nearly every aspect of content creation and distribution. The issue to resolve now is whether it always makes sense and what is the right mix of private- and public-cloud services.
Panel on the cloud in production and distribution: (from left) SMPTE's Paul Whybrow, moderator; AWS's Paul Devlin; Gravity Media's Adrian Jenner; Telstra Broadcast Services' Anna Lockwood; Vizrt's Christopher Palmer; LayerCake's Domenic Romeo; and Riot Games' James Wyld
Business-development executive Paul Slowey led a case study about how Australian Professional Leagues uses Supponor's modular virtual-advertising platform to expand its virtual-ad-placement inventory across Asia-Pacific (APAC). Presenters were David Adams, COO, Supponor APAC (AMC); Ian Hogg, co-CEO/founder, Global Advance; and Jack Mesley, chief commercial officer, Australian Professional Leagues. Use of virtual-board replacement is increasingly important to leagues looking to offer more-relevant (and thus valuable) advertising opportunities, and virtual replacement can do just that.
Panel on Australian Professional Leagues and virtual advertising: (from left) Moderator Paul Slowey, Supponor's David Adams, Global Advance's Ian Hogg, and Australian Professional Leagues' Jack Mesley
The event concluded with a wide-ranging discussion about World Cup wo
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
31/05/2024
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons
By Matthew Corrigan
Published: May 31, 2...
31/05/2024
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry
By Matthew Corrigan
...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
31 May 2024
VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST -
VEON April YTD 2024 Highlights
Total revenue of USD 1,278 ...
31/05/2024
31 May 2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
May 31st, 2024
TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS'
Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival
New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Back to All News
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Entertainment
31 May 2024
GlobalThailand
Link copied to ...
31/05/2024
Back to All News
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Entertainment
31 May 2024
GlobalIndia
Link copied to clipboar...
31/05/2024
Facebook
Twitter
LinkedIn
With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
After the 2008 financial crisis and increased risk-management regulations that f...
31/05/2024
RT Supporting the Arts: What's On this June
Watch our promo: RT Supporting the Arts | What's on YouTube
This June, RT is delighted to support Lim...
30/05/2024
When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...
30/05/2024
The City of San Jose Chooses Utah Scientific Again! This post is from our blog and news archive. The information may be out of date. Please contact us for furth...
30/05/2024
Navigating Strategy, Ethics, and Innovation in the evolving European media lands...
30/05/2024
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/05/2024
Tickets are now available for the first-of-its-kind event in the United States f...
30/05/2024
Mental health and well-being are fundamental components of a child's healthy...
30/05/2024
After 64 days, the winner of Alone Australia has been revealed
29 May, 2024
Media releases
*Contains Spoilers*
After 64 days alone in the extreme and wild...
30/05/2024
Alone Australia finale delivers strongly as SBS confirms it will join VOZ stream...
SVG Australia Summit Puts Focus on Women's World Cup and the Australian Sports Industry AI, virtual advertising, staffing dominated the conversations By Ken Kerschbaumer, Editorial Director 
