LONDON - NOVEMBER 7, 2024
Creative minds behind The Sphere, The Mill and Technicolor Group, design interactive storytelling experience to show how innovation can tackle malaria
Zero Malaria Experience launched at the giant screens at The Outernet in London on 4th November alongside new awareness-raising film featuring David Beckham, Malaria No More UK ambassador
Mark Benson of The Mill proud of bold, beautiful tapestry of data they've created to tell the story of the malaria fight in new, innovative and compelling way
A new awareness-raising film, launched by David Beckham, had its live premiere at the Outernet in London on the 4th November alongside the Zero Malaria Experience to highlight the importance of scientific innovation in tackling malaria.
The data-led Experience uses new research to allow guests to select different combinations from a toolbox' of cutting-edge innovations to demonstrate how many millions of lives can be saved from malaria when used together.
David Beckham, Malaria No More UK ambassador, launched it to nearly 150 million on his social channels, alongside an alliance of malaria scientists, campaigners and global health experts to tell the story of how scientific innovations helped reduce malaria over the past 60 years and the life-saving potential of future tools when we work together.
The Outernet, sitting in the heart of London is the city's most visited tourist attraction. The experience launched in their main space, the Now Building, generously provided by Outernet's official charity partner, the ADOT Foundation.
Over 100 high profile guests attended including leaders in malaria science and global health, as well as a range of a campaigners working to fight the disease.
Led by Creative Director Will MacNeil, the global creative production and experiential entertainment studio, The Mill, developed the concept for The Experience and the new film. The creative force behind the iconic Sphere in Las Vegas made famous by U2, The Mill have a rich heritage in creating unforgettable moments for their audiences.
The Experience was built at The Mill and filmed at ZeroSpace in New York in partnership with 4Wall Entertainment, with cutting-edge LED stages with advanced virtual production technology, providing a visually dynamic environment that filmmakers can customize in real- time. In collaboration with Imperial College London, The Mill utilised a creative and data- driven approach to tackling awareness of the fatal disease.
Mark Benson, President, The Mill said:
At The Mill and the Technicolor Group we are passionate about harnessing new technologies to tell stories and narratives in compelling, new and innovative ways, and to engage with audiences in the changing ways in which the world consumes content.
When it came to telling the story of malaria, our feeling was that a new approach could drive a stronger set of messages. Something bold and beautiful, but firmly rooted in facts; a rich tapestry of data that encapsulates the terrible reality of the disease. We have designed the Malaria No More UK immersive experience with The Outernet space in mind. It's not an easy story to tell, but we hope we have found an effective and impactful way to do so.
Philip O'Ferrall, CEO, The Outernet said:
Being part of a mission to end this terrible disease is a great honour and it's a privilege to use the immense screens at Outernet to convey such an important and vital message.
ADOT Foundation said:
At ADOT, we believe in the power of unity' a core principle of the Zero Malaria Experience, which emphasizes the vital need for collaboration to defeat this deadly disease. We are proud to support this immersive experience and hope that by using Outernet's interactive platform we can shift perspectives and appreciate a collective effort- a resource to experience oneness.
David Beckham, Zero Malaria Ambassador and child rights advocate, said:
As a long-time ambassador of Malaria No More UK, I understand the urgent need to get the malaria fight back on track. The Zero Malaria Experience and film aim to show the power of teamwork to beat one of the world's oldest and deadliest diseases. It reminds us that we really can do incredible things when our scientists work together with leaders from around the world.
Dr Astrid Bonfield, CEO of Malaria No More UK, said:
Ahead of the G20 this year, I hope the Zero Malaria Experience demonstrates to leaders around the world the life-saving power of teamwork to provide the support our scientists need. We need governments around the world to fully fund Gavi and the Global Fund so our life- saving tools can reach those who need them, as well as investing in a pipeline of future innovations. And we need the UK government in particular to maintain its global leadership by funding these critical organisations and backing world-leading British-backed malaria science.
This can save millions of children's lives and help to foster greater stability across economies, health systems and societies for years to come.
Notes to editors
Contact
For The Mill, contact cristiana.grassi@technicolor.com
For Technicolor Group, contact sara.davies@technicolor.com
For The Outernet and ADOT Foundation, contact Nikki.Worth@adot.com
For Malaria No More UK, contact Louie Freeman-Bassett louie.freeman- bassett@malarianomore.org.uk / 07748102192 or Kate
Pattison kate.pattison@malarianomore.org.uk or media@malarianomoreuk.org.uk
Assets
Photography from the Zero Malaria Experience event (Credit: Alastair Fyfe)
Hero Film featuring David Beckham
Key visuals featuring David Beckham (Credit: Malaria No More UK / Flo Ngala)
Malaria No More Behind the Scenes Film featuring David Beckham
Additional technical press release available on request
Asset link: https://malarianomoreuk.canto.global/v/
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LONDON - NOVEMBER 7, 2024
