LONDON - NOVEMBER 7, 2024
Creative minds behind The Sphere, The Mill and Technicolor Group, design interactive storytelling experience to show how innovation can tackle malaria
Zero Malaria Experience launched at the giant screens at The Outernet in London on 4th November alongside new awareness-raising film featuring David Beckham, Malaria No More UK ambassador
Mark Benson of The Mill proud of bold, beautiful tapestry of data they've created to tell the story of the malaria fight in new, innovative and compelling way
A new awareness-raising film, launched by David Beckham, had its live premiere at the Outernet in London on the 4th November alongside the Zero Malaria Experience to highlight the importance of scientific innovation in tackling malaria.
The data-led Experience uses new research to allow guests to select different combinations from a toolbox' of cutting-edge innovations to demonstrate how many millions of lives can be saved from malaria when used together.
David Beckham, Malaria No More UK ambassador, launched it to nearly 150 million on his social channels, alongside an alliance of malaria scientists, campaigners and global health experts to tell the story of how scientific innovations helped reduce malaria over the past 60 years and the life-saving potential of future tools when we work together.
The Outernet, sitting in the heart of London is the city's most visited tourist attraction. The experience launched in their main space, the Now Building, generously provided by Outernet's official charity partner, the ADOT Foundation.
Over 100 high profile guests attended including leaders in malaria science and global health, as well as a range of a campaigners working to fight the disease.
Led by Creative Director Will MacNeil, the global creative production and experiential entertainment studio, The Mill, developed the concept for The Experience and the new film. The creative force behind the iconic Sphere in Las Vegas made famous by U2, The Mill have a rich heritage in creating unforgettable moments for their audiences.
The Experience was built at The Mill and filmed at ZeroSpace in New York in partnership with 4Wall Entertainment, with cutting-edge LED stages with advanced virtual production technology, providing a visually dynamic environment that filmmakers can customize in real- time. In collaboration with Imperial College London, The Mill utilised a creative and data- driven approach to tackling awareness of the fatal disease.
Mark Benson, President, The Mill said:
At The Mill and the Technicolor Group we are passionate about harnessing new technologies to tell stories and narratives in compelling, new and innovative ways, and to engage with audiences in the changing ways in which the world consumes content.
When it came to telling the story of malaria, our feeling was that a new approach could drive a stronger set of messages. Something bold and beautiful, but firmly rooted in facts; a rich tapestry of data that encapsulates the terrible reality of the disease. We have designed the Malaria No More UK immersive experience with The Outernet space in mind. It's not an easy story to tell, but we hope we have found an effective and impactful way to do so.
Philip O'Ferrall, CEO, The Outernet said:
Being part of a mission to end this terrible disease is a great honour and it's a privilege to use the immense screens at Outernet to convey such an important and vital message.
ADOT Foundation said:
At ADOT, we believe in the power of unity' a core principle of the Zero Malaria Experience, which emphasizes the vital need for collaboration to defeat this deadly disease. We are proud to support this immersive experience and hope that by using Outernet's interactive platform we can shift perspectives and appreciate a collective effort- a resource to experience oneness.
David Beckham, Zero Malaria Ambassador and child rights advocate, said:
As a long-time ambassador of Malaria No More UK, I understand the urgent need to get the malaria fight back on track. The Zero Malaria Experience and film aim to show the power of teamwork to beat one of the world's oldest and deadliest diseases. It reminds us that we really can do incredible things when our scientists work together with leaders from around the world.
Dr Astrid Bonfield, CEO of Malaria No More UK, said:
Ahead of the G20 this year, I hope the Zero Malaria Experience demonstrates to leaders around the world the life-saving power of teamwork to provide the support our scientists need. We need governments around the world to fully fund Gavi and the Global Fund so our life- saving tools can reach those who need them, as well as investing in a pipeline of future innovations. And we need the UK government in particular to maintain its global leadership by funding these critical organisations and backing world-leading British-backed malaria science.
This can save millions of children's lives and help to foster greater stability across economies, health systems and societies for years to come.
Notes to editors
Contact
For The Mill, contact cristiana.grassi@technicolor.com
For Technicolor Group, contact sara.davies@technicolor.com
For The Outernet and ADOT Foundation, contact Nikki.Worth@adot.com
For Malaria No More UK, contact Louie Freeman-Bassett louie.freeman- bassett@malarianomore.org.uk / 07748102192 or Kate
Pattison kate.pattison@malarianomore.org.uk or media@malarianomoreuk.org.uk
Assets
Photography from the Zero Malaria Experience event (Credit: Alastair Fyfe)
Hero Film featuring David Beckham
Key visuals featuring David Beckham (Credit: Malaria No More UK / Flo Ngala)
Malaria No More Behind the Scenes Film featuring David Beckham
Additional technical press release available on request
Asset link: https://malarianomoreuk.canto.global/v/
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
LONDON - NOVEMBER 7, 2024
