May 06 2019
New CBS Television Studios Unit to Manage and Maximize Expansion
of Iconic Brand
Veronica Hart Will Head the New Business Unit
May 6, 2019 - CBS Television Studios has created a global franchise group that will manage and maximize the expansion of the Star Trek brand beyond the traditional boundaries of linear broadcasting and streaming. This new business unit reports to David Stapf, President of CBS Television Studios.
Leading the new team is Veronica Hart, Executive Vice President, Star Trek Global Franchise Management, who will manage the Star Trek global brand strategy to support the content development plans being developed within CBS and under the stewardship of Alex Kurtzman.
The unit's goal is to invigorate and broaden the Star Trek fan community through additional branding opportunities, such as podcasts, a reinvigorated StarTrek.com and new digital spaces, consumer products and gaming, as well as live experiential events and global attractions. These endeavors to further grow the brand are designed to complement the Studio's expansion of the Star Trek universe, which now includes two live-action series, two animated projects and multiple shorts.
The growing Star Trek universe for television includes a new animated Trek series from writers Kevin and Dan Hageman for Nickelodeon; STAR TREK: DISCOVERY and STAR TREK: SHORT TREKS, a series of short stories tied to DISCOVERY and the overall Star Trek universe; the new untitled Star Trek series featuring Sir Patrick Stewart reprising his iconic role as Jean-Luc Picard; STAR TREK: LOWER DECKS from Mike McMahan ( Rick and Morty ), an animated series targeted at mature audiences; and a new Star Trek project based on Section 31, which is in development with Michelle Yeoh attached to star. With the exception of the new Nickelodeon edition, these series are presented on CBS' streaming service, CBS All Access, in the U.S.
In addition to Hart, the franchise team includes: John Van Citters, VP, Star Trek Brand Development, who will work within CBS and across the industry as brand experts while leading the implementation of initiatives and programs; Yasmin Elachi, Director of Star Trek Content, in charge of creating, relaunching and maintaining the new StarTrek.com along with overseeing all aspects of Star Trek social media in order to present a cohesive online brand; and Gabrielle Oliff, Director of Global Franchise Management Operations, who will focus on executing franchise initiatives and managing the review analytics and preparing presentations for cross-company communication. All are incredibly knowledgeable about the Star Trek universe, including legacy, current and future iterations of the series.
Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek' canon, said Stapf. We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further.
As we expand the Trekverse, Veronica's team and Secret Hideout are dedicated to broadening Star Trek's' brand reach by amplifying its core values globally: empowerment, inclusion, imagination, and above all, the exceptional storytelling that's inspired generations of fans, said Alex Kurtzman.
The new franchise group will be based out of Alex Kurtzman's Secret Hideout Productions in Santa Monica, Calif. Kurtzman, who is under an overall deal at the Studio, is the executive producer of the various Star Trek series.
About CBS Television Studios
CBS Television Studios is one of the industry's leading suppliers of programming for broadcast, basic and premium cable, and streaming platforms. The Studio's programming includes the phenomenally successful NCIS franchise; the critically acclaimed STAR TREK: DISCOVERY; MADAM SECRETARY; JANE THE VIRGIN; CRAZY EX-GIRLFRIEND; the hit dramas SEAL TEAM, FBI, BLUE BLOODS, HAWAII FIVE-0, MACGYVER, MAGNUM P.I., THE CODE, BULL, INSTINCT and ELEMENTARY; the popular comedy series THE NEIGHBORHOOD; MAN WITH A PLAN; FAM; CHARMED, DYNASTY and IN THE DARK for The CW; the summer action-adventure series BLOOD & TREASURE; and BH90210 for FOX.
The Studio also produces the Daytime Emmy Award-winning talk show THE TALK, as well as the Emmy Award-nominated late night series THE LATE SHOW with STEPHEN COLBERT and THE LATE LATE SHOW with JAMES CORDEN. For CBS All Access, the Studio produces THE GOOD FIGHT; STRANGE ANGEL; the streaming service's first comedy series, NO ACTIVITY; WHY WOMEN KILL; INTERROGATION; THE TWILIGHT ZONE; and the highly anticipated adaptation of Stephen King's bestselling novel, THE STAND. Additionally, as part of the expansion of the Star Trek universe, the Studio produces STAR TREK: PICARD featuring Sir Patrick Stewart reprising the role of Captain Jean-Luc Picard, STAR TREK: SHORT TREKS, STAR TREK: LOWER DECKS, which marked CBS All Access' foray into the animation landscape, as well as the untitled Star Trek animated series for Nickelodeon. The Studio's programming also includes series based on popular, viral segments from THE LATE LATE SHOW with JAMES CORDEN, Carpool Karaoke for Apple Music and Drop the Mic for TBS, as well as Dead to Me, Insatiable and Unbelievable for Netflix. Additionally, the Studio produces the comedy anthology series The Guest Book for TBS; OUR CARTOON PRESIDENT and YOUR HONOR for SHOWTIME; DIARY OF A FEMALE PRESIDENT for Disney+; as well as A Higher Loyalty, a miniseries based on former FBI Director James Comey's memoir.
* * *
Press Contact:
Lauri Metrose 818-655-7223 lauri.metrose@cbs.com
Posted in Featured News, Press Release
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
May 06 2019 
