
Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time posted: 04/05/2022
Built by Broadcasters for Broadcasters, the RUN3TV Platform Enables Interactive Content to be Easily Deployed Across NEXTGEN TV Receivers
Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.
--
RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity. As NEXTGEN TV has reached an inflection point-now reaching 60 markets, approximately 70 television models available at retail, and a growing device ecosystem-RUN3TV enables broadcasters to directly engage with their viewers via their broadcaster applications.
An industry first, RUN3TV gives broadcasters the ability to leverage the new ATSC 3.0 A/344 Interactive Content broadcast standard to create television applications that enhance over-the-air viewing with interactive and on-demand content delivered over broadband, stated Anne Schelle, managing director of Pearl TV. With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world.
advertisment --
RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices. The broadcaster controls the product vision, audience engagement, and customer experience. Broadcasters can choose their technical partners and take advantage of contributions from the RUN3TV developer community.
With RUN3TV, broadcasters can expect viewers to spend additional time engaging with content and multiple new revenue opportunities from those viewers watching the live broadcast. Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.
advertisment --
NEXTGEN TV is scaling rapidly on connected TVs, creating a new advanced advertising marketplace. Display, lead-gen, and dynamic ad insertion capabilities will be game changers for broadcasters and help level the playing field among other digital providers, stated Kerry Oslund, vice president of strategy and business development at The E.W. Scripps Company. RUN3TV creates an underlying framework that puts broadcasters in the drivers seat on what they create and how they provide content that matters to viewers. RUN3TV has just scratched the surface of what is possible for the broadcast community.
Pearl TV is launching the RUN3TV platform through its subsidiary, the ATSC 3.0 Framework Alliance, LLC (A3FA). RUN3TV development partners include Kineton, MadHive, IBM Weather, Freewheel and Google. Early adopters such as Gray Television, The E.W. Scripps Company, Graham Media, TEGNA, Hearst and Howard University's WHUT have launched broadcaster applications in more than 30 markets, and more broadcasters are adding innovative interactive features to their NEXTGEN TV channels to directly connect with their viewers and increase audience engagement.
advertisment --
The power of the RUN3TV platform to enhance the viewer experience is tremendous. As broadcasters customize and build out exciting applications, viewers will be delighted to seamlessly discover and explore web content like local news, lifestyle, weather and emergency alerts, all within the broadcast they are watching, said Robert Folliard, senior vice president, government relations and distribution, Gray Television. With NEXTGEN TV and RUN3TV, broadcasters can provide an on-demand broadcast experience, where viewers no longer need to watch along with a second screen-creating the future of viewing today.
NEXTGEN TV, RUN3TV at NAB Show
NEXTGEN TV will have a prominent presence at the National Association of Broadcasters (NAB) Show, April 23-27, in Las Vegas, Nev. Pearl TV's managing director, Anne Schelle, will take the stage as moderator in What's Now and What's Next with NEXTGEN TV, and participate in a question-and-answer session designed to inform station managers and sellers about new opportunities available through the technology. For more details about NAB Show, visit the event program.
advertisment --
Sunday, April 24, 12:00-12:30 p.m. PST, James Southern will deliver a RUN3TV presentation at the ATSC booth.
About NEXTGEN TV
NEXTGEN TV is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul to the Advanced Television Systems Committee's (ATSC's) standard for receiving over-the-air (OTA) signals since ATSC 1.0 was introduced in 1996. NEXTGEN TV is based on internet protocol technology for interactivity, presenting the best combination of online and broadcast television, and continued innovation as new services are developed.
NEXTGEN TV delivers stunning 4K, High Dynamic Range (HDR) video, enhanced internet content on demand, and better audio enabled by Dolby Audio technologies, which includes movie theater-quality sound, added voice clarity provided by Dolby's Voice +, and consistent volume across channels.
advertisment --
About Pearl TV
Pearl TV is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Pearl's membership, comprising more than 820 TV stations, includes eight of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Televis
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
23/06/2026
128 channels of signal routing & DSP
Announced just before the NAMM Show 2026, Violet Audio's latest digital audio matrix offers 128 channels of signal ...
23/06/2026
Latest Current expansion created by EPROM
Minimal Audio have just launched the latest Current Expansion, Memory Rites. Designed in collaboration with renown...
23/06/2026
Popular hardware EQ gets official plug-in emulation
Undertone Audio have just launched a new plug-in that brings one of their most popular hardware designs ...
23/06/2026
December 7, 2022
Colorfront (colorfront.com) - the multi-award-winning develope...
23/06/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
PlayBox Neo appoints Besco as Channel Reseller to establish a firm foothold in Asia Pacific's thriving high-tech export-driven economic boom
PlayBox Neo, t...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
LTN, a global leader in IP-based video transport and network services, today announced that PBS has selected LTN as its IP video partner to modernize and future...
23/06/2026
LiveU will introduce its Q Era to Australia and New Zealand for the first time at ABE2026 on Stand No. 25, (July 30 31). Leading the showcase is the LU900Q, a n...
23/06/2026
Miri Technologies Inc. has begun shipping its highly anticipated V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP ...
23/06/2026
DHD audio reports the completion of an upgrade to the audio production facilities at the Galilee headquarters of Radio Tzafon. The station broadcasts two progra...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Multifaceted Growth Executive Brings 20+ Years of Experience Leading Organizations Across Tech and M&E
Imagine Communications today announced the appointment ...
23/06/2026
Australians in Film and Screen Australia's talent development initiative UNT...
23/06/2026
Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026
Brie Clayton June 22, 2026
0 Comments
New Relay Solution Combines DMX, ...
23/06/2026
SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Gl...
23/06/2026
23rd June 2026, London: UKTV and BBC Entertainment have unveiled a joint co-comm...
23/06/2026
Also starring Jonny Lee Miller, Sheldon Shepherd and Bel Powley, the ambitious f...
23/06/2026
The priority now is a clear and credible plan
June 23, 2026, Winchester, UK - Arqiva, the UK's leading communications infrastructure provider, welcomes tod...
23/06/2026
The RT Toy Show Appeal has raised over 31 million since its inception in 2020 ...
23/06/2026
News Highlights:
NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list.
26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...
23/06/2026
Companies are asking how to build specialized AI that fits with the way their workflows actually run.
The first wave of enterprise AI was about access. Compan...
23/06/2026
Newly identified molecule strengthens the eye's response to damage in retinal disease Scripps Research discovery finds that restoring the naturally occurrin...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...