Sony Pixel Power calrec Sony

Telestream and Nice People at Work announce go-to-market partnership

15/05/2019

--

Telestream , a leading provider of digital media tools and workflow solutions, and NPAW (Nice People At Work), the global big data and video intelligence company helping video services grow, have announced a go to market partnership that sees the companies integrating their video monitoring and analytics platforms. In turn, this enables Telestream and NPAW to implement cross reference selling strategies across a range of markets.

In today's video delivery environment QoS and QoE are essential pre-requisites and the ability to monitor and analyze video throughout the delivery chain is a critical element of this. Streaming live and file-based video is complicated - many things can go wrong at many locations in the delivery chain. Silos within and between companies create blame-based cultures. Without this specialist video monitoring and analytics, consumers can receive poor service, brands can be damaged, consumer churn increases and revenue is lost - this is where the Telestream NPAW partnership impacts to minimize these issues.

Telestream and NPAW's partnership sees root and branch integration of both companies' video monitoring platforms - Telestream iQ and YOUBORA Analytics - to the level that the combined analytics can be viewed on either system's user interface. The integration of the two systems focusses on the issue of client level analytics within video streaming environments looking at impact analysis. When the Telestream iQ system identifies issues within a streaming hierarchy, using YOUBORA, the client can correlate the errors with fluctuations in subscriber volumes, engagement and business impact.

With this integration, we can identify issues upstream in the video distribution chain and accurately assess how many people downstream are being affected, commented Calvin Harrison, President of the Video Quality Monitoring and Analytics Business at Telestream. By combining iQ monitoring and YOUBORA Analytics we take the guess work out of live and file streaming business operations. A customer will know that they lost a portion of their audience and they will be able to attribute this loss of a specific fault within their delivery chain.

QoS issues make impact analysis increasingly relevant to media companies

Telestream and NPAW have been working together for several months and initial integration between their two systems is already in place with more co-development slated for later this year.

Through this integration, Telestream and NPAW can work with customers at many different levels within their organization from sales and marketing teams through to technical engineers tasked with maintaining QoS and QoE across their video networks. The accessibility of data from both systems enables smarter decisions to be made faster on their end-to-end network solution.

The partnership between Telestream and NPAW is a true, unique end-to-end monitoring and management solution for video services. Major content providers and telco operators demanded a seamless solution to precisely understand and correlate the performance of their full streaming architecture - from encoding to packaging to CDN origin, and every single CDN node, correlated with the end-user experience, said Sergi Verg s, COO and co-founder of NPAW.

NPAW is a leader in error detection; collecting information from the device ecosystem - a very complex environment from which it is difficult to extract data because of the internal complexity and proprietary systems. With YOUBORA Analytics advanced end-user monitoring combined with Telestreams iQ information collected outside the device, the impact of playback issues caused across the entire delivery chain can be identified and assessed. YOUBORAs ability to process and analyze data adds a layer of business intelligence to help content providers make data-driven decisions and optimize platform performance to create engaged users, Verg s explains.

About NPAW

NPAW (Nice People At Work) is a video analytics company helping online media services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable data solutions to optimize performance and user engagement to build media experiences that maximize revenue. YOUBORA, the companys flagship solution, provides advanced visibility of platform performance, audience behavior, advertising and content efficiency over any network in real-time to support strategic, data-driven decisions. NPAW serves more than 150 video services and processes over 55 billion plays per year worldwide. Established in 2008 by the founders of video streaming service RakutenTV, NPAW has offices in Barcelona, New York and Hong Kong with teamsthroughout the world. For more information, visitwww.npaw.com.

About Telestream

Telestream provides world class live and file-based solutions for automated workflow and quality monitoring and management solutions for video that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies, and service providers, as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encodingand transcoding; captioning; playback and inspection, delivery, and live streaming; automation and orchestration; with its iQ product line, Telestream enables the monitoring and management of quality service and experience over any network.

Telestream's corporate headquarters are located in Nevada City, California and Westwood, Massachusetts. The company is privately held. For company and produ
LINK: https://news.creativecow.net/story/896957...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

08/07/2026

Aqueduct Racetrack Goes Silent

The end of the Big A' marks the demise of one more iconic sports venue and its signature sound After 132 years as one of the preeminent horse-racing track...

08/07/2026

Memphis Athletics, Learfield Continue Long-Term Partnership

Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...

08/07/2026

T-Mobile Brings ABS Challenge System, 5G Batting Practice Cams to 2026 MLB All-Star Game in Philadelphia

MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...

08/07/2026

SVG Enterprise Launches Inaugural Enterprise Video Summit, Oct. 19 in New York

Former Wall Street Video event expanded to include all Enterprise sectors SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....

08/07/2026

Wrigley Field Revamp: Chicago Cubs Upgrade LED Videoboards To Match New 1080p Control Room

An offseason project enhanced eight video displays around the venue in time for ...

08/07/2026

A Beacon on Biscayne Bay: Miami Heat Reflect on Ambitious Renovation at SVG Venues & Teams Summit

Kaseya Center has a ton of new features that weren't available to the indust...

08/07/2026

FIPRESCI Establishes Jury at Sundance Film Festival

The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...

08/07/2026

Universal Audio introduce Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

08/07/2026

Pitch Innovations release Loop2Kit

Turn any audio loop into a playable kit Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...

08/07/2026

MonkeyC update Rando sampler plug-in

Adds new keyboard-split function MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...

08/07/2026

Strymon unveil the TimeLine MX

Four new delay algorithms & dual-engine functionality Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...

08/07/2026

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS 7 July, 2026 Media releases Australia's Round of 32 match against Egypt a...

08/07/2026

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First Nations cultures and communities

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...

08/07/2026

Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generative AI user experience testing

Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generati...

08/07/2026

Fox TV Stations Bypass Satellite for Live Game Show Run

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Fox Television Stations Extreme Reach and LTN Bring Live...

Collaboration demonstrates how managed IP distribution and cloud-based syndication workflows can support live television at national scale Fox Television Stati...

08/07/2026

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI for live productions

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI fo...

08/07/2026

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node Marc Potocnik July 8, 2026 0 Comments The Did You Know? Redshift for Cinema 4D ...

08/07/2026

LARA Wizard Touchpanel gets major configuration upgrade

Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...

08/07/2026

DMC Production Reimagines Live OB with Calrec

DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...

08/07/2026

FCC Probe of 'The View' Racks Up 77,611 Comments

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

NAB Releases New Radio and TV Station Self-Inspection Guides

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Systems

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Reel FX Animation Adopts Foundrys Flix on Doctor Dolittle...

Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...

08/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns

The right team. The right time.' How The Killings at Parrish Station stuck t...

08/07/2026

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate Australian television to the global stage

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...

08/07/2026

RT to air award-winning documentary TESTIMONY

Film follows the courageous fight for justice by survivors of Ireland's Magdalene Laundries & Mother and Baby Homes TESTIMONY airs Wednesday 22 July at 9...

08/07/2026

NVIDIA Nemotron Achieves Benchmark-Leading Performance With LangChain Deep Agents Harness

NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...

07/07/2026

Open call: Apply for the Media Innovation Europe Validation Booster

Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big ...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

Mix Buddy instrument mixer from Heritage Audio

New mixer aimed squarely at instrument-level sources Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...

07/07/2026

Heritage Audio unveil the Tubestrip

New channel strip combines popular hardware designs The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Productions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......