Sony Pixel Power calrec Sony

AI and Disinformation: why collaboration and culture change matter

16/01/2024

This is a summary of the inaugural Thomson Talks with Madhav Chinnappa held on 30 November 2023 focused on the specific subject of AI/News & Disinformation.

The event was kicked off with three expert stimulators' from the fields of academia, technology and publishing respectively.

The academic made the point that AI is not the primary driver of misinformation, and that we should focus on strengthening norms and technological solutions to mitigate the risk of misinformation.

The technologist discussed the potential for AI to be used for autonomous systems and data systems to build agents that seek rewards and gain systems they interact with, which could pose new challenges for news organisations.

The publisher highlighted the dangers of AI deepening polarisation, polluting the idea of whats true, and polluting the question of who to believe.

These summaries were aided by the use of AI via Google's Bard

The group discussion touched many different subjects:

Polarisation Given that in many elections/countries existing polarisation is such that one only needs to swing 2% of an electorate to change the outcome that AI will end up being a negative force overall and that AI could also super-charge and reinforce existing polarisation in society.

The counter to this is that many countries have a multi-party system unlike the US and thus this mitigates this somewhat.

Also, have publishers themselves embraced enough social media and micro-formats (like TikTok) which their audiences are consuming?

Tech While there was much discussion of bad actors, there was also concern about neutral actors where there is a belief that so-called hallucinations are a feature of the system not a bug.

A point was made that we should stop using the word hallucination as it anthropomorphises the tech and dodges responsibility; bad outputs are mis-information - all else is dis-information.

Additionally as the AI systems are predominately being built by white men in California, this will exacerbate the concentration of power there, continuing the Californication of technologies.

Journalism This should be an opportunity to move out of a defensive mode that has crept in since the beginning of the internet age, into a more attack mode which proudly makes the case for human-based journalism.

In a world where the majority of content is AI-produced, human-made content could/should have a premium.

A true culture change in the news ecosystem is needed, especially around news senior management who, until ChatGPT launched, underinvested and undervalued AI tech.

Outcomes What do we want the outcome to be and how do we get there? Believing in governments alone to mitigate the harms is not enough.

We should be creating new products that include collaborations between tech companies, journalists, NGOs and governments.

JournalismAI is a good start but needs more support and publicity throughout the ecosystem.

-- Play

-- --

Diversity Strong points were made about how AI tech and LLMs in particular are not diverse enough and contain existing societal biases.

For example, the Slovenia AI-faked audio talked about buying the Roma vote which feeds on anti-Roma prejudices or how can small languages be part of LLMs while retaining agency and not be disintermediated/de-powered?

A counter point was made that actually AI can help address more minority audiences who may not have been catered to or focused on by mainstream output due to the operational burden.

Small Newsrooms There were two differing views on small newsrooms and AI.

Smaller newsrooms may not have the bandwidth, expertise nor time to engage as they are doing all they can simply to keep the lights on. However, they have an advantage over larger newsrooms in that the decision-making is quicker and commitment can see positive change much quicker as a result.

The event concluded by returning to the point that this should be an opportunity to go into attack mode around the value of human-based journalism.

The next Thomson Talks is scheduled for February 2024 around AI/News and Regulation.

Madhav Chinnappa Thomson Talks

Madhav Chinnappa, the former Director of News Ecosystem Development at Google and veteran news executive, leads our Thought Leadership events Thomson Talks.

Explore our projects across the globe
LINK: http://www.thomsonfoundation.org/latest/ai-and-disinformation-why-coll...
See more stories from thompsonfoundation

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

01/09/2026

IBC 2026: Bridge Technologies Adds Blackmagic IP10 Support to VB440 Production Probe

Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...

01/09/2026

DAZN to Acquire EverPass Media to Expand U.S. Commercial Venue Distribution

DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...

01/09/2026

Kalshi Named Official Prediction Market Partner of the US Open

The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...

01/09/2026

IBC 2026: MASV to Showcase Sports Video Transfer Workflows

MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...

01/09/2026

IBC 2026: FingerWorks Telestrators Partners with Broadcast Rental for European Distribution

FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...

01/09/2026

IBC 2026: FOR-A Expands viztrick AiDi into Two Dedicated Products

FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...

01/09/2026

Sony Launches Live TV on PS5 with Free Ad-Supported Streaming in the U.S.

Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...

01/09/2026

Friedrichstadt-Palast Installs Riedel Production Infrastructure

Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...

01/09/2026

IBC 2026: Arkona Partners with BFE for Arkona-Branded Control Panels

Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...

01/09/2026

Cricket Australia Launches Cricket TV Streaming Service on Eluvio Platform

Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...

01/09/2026

Eluvio Selected to Power Pasifika+ Streaming Service for Pacific Island Communities

Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...

01/09/2026

Layercake Names Jon Marquard as Director/Chairperson

Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...

01/09/2026

Gravity Media Extends Powercor Stawell Gift Broadcast Agreement Through 2031

Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...

01/09/2026

IBC 2026: Beam Dynamics Makes Debut with License Intelligence Module

Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...

01/09/2026

ZOO Digital Selects Interra Systems BATON for File-Based Quality Control

Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...

01/09/2026

IBC 2026: Bridge Technologies Deploys VB330 Monitoring at Sunrise

Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...

01/09/2026

Riedel Expands Coach Communications Partnership with Scottish Rugby Union

Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...

01/09/2026

Behind The Mic: Football Season Approaches, as Networks Name On Air Talent for NFL, College Broadcasts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

01/09/2026

IBC 2026: SMPTE Brings Full-Day Software-Defined Infrastructure Roadshow

SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...

01/09/2026

Sound Particles & SOS Webinar: John Warhurst

Inside the Music and Sound of Michael Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...

01/09/2026

Roland launch FP-40 piano & Piano Sphere app

Piano offers tutorials, lessons & feedback via app Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...

01/09/2026

Trinnov Nova goes immersive

Update introduces 7.1.4 support via Dante Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...

01/09/2026

SBS secures exclusive rights to FIFA World Cup 2030

SBS secures exclusive rights to FIFA World Cup 2030 1 September, 2026 Media releases Major sports rights deal ensures all Australians will be able to view...

01/09/2026

SBS announces the launch of outcomes-based measurement across its network

SBS announces the launch of outcomes-based measurement across its network 1 September, 2026 Media releases New offer sees national broadcaster put outcomes...

01/09/2026

Revealed: The Booster Economy' how $140bn+ in everyday inheritances' is funding the lifestyles of the next generation

Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...

01/09/2026

SBS census explorer to provide new insights into contemporary Australia

SBS census explorer to provide new insights into contemporary Australia 1 September, 2026 Media releases The 2026 Census Explorer will give marketers new i...

01/09/2026

SBS and oOh!media launch exclusive SBS News content partnership across office, airports and universities

SBS and oOh!media launch exclusive SBS News content partnership across office, a...

01/09/2026

SBS offers marketers greater reach with extension into outdoor, creator economy and retail

SBS offers marketers greater reach with extension into outdoor, creator economy ...

01/09/2026

SBS and The Guardian join forces to supersize sustainability challenge for 2027

SBS and The Guardian join forces to supersize sustainability challenge for 2027 1 September, 2026 Media releases SBS Media and Guardian Australia have join...

01/09/2026

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded global drama, and unmissable events

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...

01/09/2026

Amazon MGM Studios commission thriller based on Stephen King short story, Crouch End

Amazon MGM Studios have commissioned a new thrilling 6-part drama, Crouch End, b...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

01/09/2026

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Winning the Fight Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

How Multiviewers Are Evolving Into Information Hubs'

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

IBC2026: New Audio Tools on Tap from Telos Alliance

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

SMPTE Roadshow to Examine Media Infrastructure at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Roku Debuts Its First 4K OLED TVs

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Mark Vinten Joins ASG's Audio and Postproduction Team

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Pronology Introduces New StreamFile Core Capabilities at...

Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...

01/09/2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026 Brie Clayton September 1, 2026 0 Comments 10-metre serialised coax unlocks new perspectives an...

01/09/2026

Hulu Drama The Season Graded with DaVinci Resolve Studio

Hulu Drama The Season Graded with DaVinci Resolve Studio Brie Clayton September 1, 2026 0 Comments Senior Colorist Mark Kueper of Picture Shop crafts ...

01/09/2026

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations Brie Clayton September 1, 2026 0 Comments A vendor-agnostic operational control l...

01/09/2026

Layercake Appoints Former FOX SPORTS and Network Ten COO...

Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...

01/09/2026

Actus Digital Unveils the Future of Broadcast Monitoring...

Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...

01/09/2026

Studio Automated and Egripment Power the Tactical Feed fo...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...

01/09/2026

OTV turns to Quortex to replace legacy video hardware

Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...