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Spotify Celebra el Legado y Empuje de la Msica Mexicana con la Campaa Orgullosos de la Mexcla'

13/05/2022

La m sica mexicana tiene una rica tradici n narrativa. Canciones como La Jaula de Oro de Los Tigres del Norte o Corrido de Juanito de Calibre 50 unen generaciones y tienen el poder de conectar culturalmente a quienes han migrado.

Hoy, esos sonidos, a los que se les ha llamado regional mexicano, han cambiado para reflejar diferentes comunidades y culturas. Una nueva generaci n de artistas mexicanos y mexicoamericanos como Natanael Cano y Fuerza Regida est n mezclando corridos tradicionales con hip-hop. Grupo Firme reinventa el sonido festivo de la banda con emoci n. Y actos como Yahritza y Su Esencia y Eslabon Armado est n reviviendo el sonido del sierreno. Juntos, estos estilos reclaman con fuerza su influencia en ambos lados de la frontera.

Todos estos conforman una nueva ola de la m sica mexicana. En Spotify, el g nero tuvo m s de 39 mil millones de streams a nivel mundial en 2021, impulsado por un aumento del 39 % en M xico y del 31 % en Estados Unidos. En total, esto ascendi a 150 mil millones de minutos de escucha en la plataforma. En los ltimos cinco a os la escucha ha aumentado un 450% a nivel mundial, y hoy en d a, uno de cada tres oyentes de m sica mexicana es de la Generaci n Z.

Una nueva generaci n de fan ticos est descubriendo la m sica que amaban sus padres y reconciliando su identidad musical en torno a culturas que alguna vez estuvieron separadas. Para celebrar esta conexi n nica, Spotify ha lanzado un cortometraje original que destaca la evoluci n del g nero como parte de nuestra campa a, Orgullosos de la Mexcla .

El corto, narrado por Eden Mu oz, retrata las historias de dos generaciones de la cultura mexicana. El xito de Banda MS La Casita , una canci n que Mu oz escribi sobre la migraci n y la nostalgia por los seres queridos que quedaron atr s, se reproduce sobre im genes de video antiguas combinadas con viejas fotos familiares que un padre lleva en su viaje hacia el norte. Luego, el video muestra al hijo del hombre en la Ciudad de M xico corriendo hacia un skatepark vestido al estilo de la nueva ola mexicana, donde los sombreros de vaquero dan paso a gorras de b isbol. Las dos culturas se fusionan visiblemente con la creaci n de una playlist Fusi n en la pantalla, que representa cu n sin fronteras es la m sica hoy y c mo ha evolucionado con nuevos sonidos, ritmos y est ticas.

Spotify tambi n est ampliando nuestra innovaci n Fusi n para permitir a los fans crear una playlist con Eden Mu oz, cuyo xito Chale encabez el chart de Spotify M xico, y Banda MS, la agrupaci n mexicana con m s escuchada de todos los tiempos a nivel mundial, que estar n disponibles en los pr ximos d as. Esta capacidad de reunir a los fan ticos con sus artistas favoritos tambi n habla de la esencia de Mexcla.

La idea de Mexcla tiene m ltiples significados para m , dijo Mu oz a For the Record. M s que la mezcla de sonidos que hacemos en el estudio, tiene mucho m s significado cuando hablamos de la fusi n de culturas y todas las diferentes tendencias en la m sica misma .

Para ponernos al d a con la fluidez de la m sica mexicana, creamos playlist sin g nero como Los Que Mandan y acu amos definiciones para g neros emergentes como Sad Sierre o y la fusi n de m sica mexicana con hip-hop en El Barrio MP3, as como m sica urbana latina en Flow Tumbado. Entonces, ya sea que creciste escuchando los cl sicos o reci n ahora est s descubriendo lo que la m sica mexicana tiene para ofrecer, estas playlists son el lugar perfecto para comenzar.

Descubre todas las nuevas y emocionantes tendencias en el hub de m sica mexicana de Spotify y escucha la lista de reproducci n insignia La Reina: xitos de la M sica Mexicana.
LINK: https://newsroom.spotify.com/2022-05-13/spotify-celebra-el-legado-y-em...
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