
As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data. Traditionally, on-prem storage systems have been the go-to option, but more recently, cloud systems have been gaining popularity due to their accessibility, scalability, and cost-effective benefits. However, as media workflows become more distributed, on-prem and cloud storage systems need to work together to satisfy the demand for remote and hybrid working.
The interoperability between on-prem and cloud storage systems is critical to enhance efficiency in hybrid workflows. But achieving interoperability can be difficult. If different systems are not compatible, something as simple as accessing a file can become a time-consuming and frustrating process.
Benefits (and Challenges) of Hybrid Workflows There are many benefits to using a hybrid storage system for media workflows. Hybrid storage systems allow organisations to choose the best storage solution for each need, without being locked into a single vendor. This flexibility is essential for organisations that need to be able to scale their storage capacity quickly and easily, especially for teams with fluctuating storage requirements.
A hybrid approach can also help organisations reduce their overall storage costs. For example, organisations can store less frequently accessed data in the cloud, while storing more critical and high-frequency data on-prem. This can help organisations to save money on storage costs without compromising on performance or security. Integrating on-prem and cloud solutions also helps organisations improve their disaster recovery capabilities by providing a secondary location for storing data. This can minimise the impact of a disaster by ensuring that data is still accessible, even if primary storage systems become unavailable.
While there are many clear benefits to using a hybrid storage system, there are also some challenges to be aware of. One of the biggest challenges of a blended approach is security. While is it difficult to completely remove the threat of data loss, a hybrid approach can increase protection from unauthorised access when data is transferred between on-prem and cloud storage systems. Another challenge is compatibility. If your on-prem and cloud systems can't directly integrate, workflows become disjointed and clunky. Introducing storage systems that fully integrate with one another removes barriers.
Partnerships to Promote Interoperability One way to address the challenges of integrating on-prem and cloud storage systems is to partner with vendors that offer solutions that are compatible with both. Partnerships can help to enable interoperability by ensuring that systems remain compatible. Systems that seamlessly connect can increase accessibility, promote security, and reduce costs. However, to be most effective, interoperability should be a priority throughout the whole supply chain. Having storage solutions which not only work together, but also with other sections of a media workflow, ensures teams are able to access, edit, and share assets, without having to switch environments.
Having a connected partner network means organisations can implement a unified framework that spans across both cloud and on-prem storage. This approach delivers huge value to customers, who benefit from improved connectivity, enhanced collaboration, and more consistency.
The Responsibility of Vendors As workflow continuity becomes more desirable across the M&E sector, vendors have a responsibility to champion interoperability with their solutions. To fulfil demand, vendors need to work together to establish common standards for data formats and protocols. This avoids content silos and improves workflow efficiency. The development of interoperable systems requires a commitment from industry vendors, who in the long-term, are helping to future-proof media workflows.
As more media organisations look to avoid vendor lock-ins, it is important for solution providers to stay ahead of the curve and deliver what the customer needs. By building tighter integrations and emphasising interoperability, vendors are contributing to a robust and flexible storage ecosystem.
Hybrid models bring the best of on-prem, public, and private cloud solutions. But it's only when the separate offerings come together as one, that the full benefits can be felt. In the age of automation, interoperability is essential. And as more providers demand collaborative, consistent, and streamlined workflows, the ball now lies in the vendors' court, to develop solutions from a foundation of agility and integration.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt
Highlights...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
14/09/2026
Creativepool Annual 2026 Winners Announced
Brie Clayton September 13, 2026
0 Comments
The creative industry's Most' awards celebrates another...
14/09/2026
Monday 14 September 2026
Award-winning network Sky Mobile to Offer iPhone Duo, ...
14/09/2026
Apple's latest software updates introduce Siri AI, a more intelligent, knowl...
14/09/2026
WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites...
14/09/2026
As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device.
Portable Computer is a ...
14/09/2026
RT in association with the BBC today released first look image from the second series of The Walsh Sisters, inspired by the novels of international best-sellin...
13/09/2026
Offers eight audio and CV outputs via USB
Elektron's latest launch offers a convenient way for users to integrate hardware instruments, effects and mixe...
13/09/2026
Pixel Academy Announces Autumn Courses
Brie Clayton September 13, 2026
0 Comments
The ACT Entertainment tvONE and Green Hippo Pixel Academy has releas...
13/09/2026
2Vision Powers Dawid Podsiad o's Obrotowy Tour with Blackmagic Design
Brie Clayton September 13, 2026
0 Comments
Touring multicamera workflow buil...
13/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/09/2026
Sunday 13 September 2026
Sky releases trailer for Crystal Lake, an A24 produced...
12/09/2026
J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...
12/09/2026
Latest Obsolete Devices pedal announced
Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...
12/09/2026
September 11, 2026
BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...
12/09/2026
Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...
12/09/2026
At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...
12/09/2026
Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...
12/09/2026
AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...
12/09/2026
Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...
12/09/2026
Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...
12/09/2026
Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026
Brie Clayton September 11, 2026
0 Comments
The Deity PR-2ii arrives with production firmwar...
12/09/2026
Blackmagic Design Announces Special Pricing for Ultra HD Products
Brie Clayton September 11, 2026
0 Comments
Now customers can afford to upgrade to Ul...
12/09/2026
Grass Valley EDIUS Future Assurance Program launched at IBC2026
Brie Clayton September 11, 2026
0 Comments
New program gives EDIUS customers access to...
12/09/2026
Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...
11/09/2026
Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...