
At NAB Show 2025 in Las Vegas April 5-9, Avid will showcase the most complete and flexible end-to-end news and postproduction solutions that simplify the complexities of content production, distribution, and monetization. With a full slate of live demonstrations, the Avid booth (SL1516) will exhibit an unwavering commitment to powering greater creators through integrated, yet, open workflows that inspire creativity, increase efficiency, and accelerate content delivery.
Customer stories and live demonstrations will be at the forefront of Avid's NAB booth, celebrating both the art and technology behind compelling storytelling. The Avid Theatre will host exclusive conversations with elite film and television editors and newsmakers, showing how they use Avid's solutions to collaboratively create outstanding content that takes storytelling to a new level. This series of live discussions with industry-leading creators includes sessions with:
Myron Kerstein, ACE (Wicked)
Dean Zimmerman, ACE (Deadpool & Wolverine)
Sam Restivo (Gladiator 2)
Mark Hartzell, ACE (Dune: Prophecy)
"At NAB, we will demonstrate our dedication to being the definitive media solution, elevating our tools through AI-powered automation, API-integration and flexible, scalable cloud-enabled workflows that will help shape the future of the industry, said Kenna Hilburn, SVP, Product Management, Avid.
Across the Avid booth, NAB visitors will see first-hand how Avid's solutions keep teams connected from anywhere and make the work flow faster.
News Production: Drive Compelling Stories Faster to Audiences Everywhere
News organizations today face increasing pressure to create high-quality content fast and distribute it across more platforms while engaging broader audiences. At NAB 2025, Avid will demonstrate how it transforms newsroom production to optimize content impact to maximize revenue.
Avid is proud to debut the first combined public showcase of its workflows with recently acquired Wolftech's solutions. From long-time MediaCentral customers in need of an end-to-end, smoothly integrated, story-driven news production environment to newsrooms seeking a powerful workflow management system, visitors will see how Avid supports the need to maximize creativity, ensure resource efficiency, and enable multi-platform story delivery on a secure, flexible cloud-based infrastructure.
With Avid, we are redefining digital-first storytelling by empowering teams to plan, produce, and publish news across any platform, faster, smarter and more effectively than ever before, said Arne Berven, CEO of Wolftech.
Postproduction: Enabling High-Performance, Cloud-Connected Creative Workflows
Film and television creators are dealing with complex challenges as productions are hit by strikes, changes in revenue streams, and the need to meet demand for more content faster in the streaming era. Avid is transforming production workflows to address the rapidly evolving needs of postproduction teams with its seamless, end-to-end postproduction workflows. With cloud integration, AI-driven tools, and enhanced collaboration features, Avid enables creative teams to work efficiently from anywhere while delivering high-quality content faster.
Avid's NEXIS shared storage solution will enable creative teams to collaborate in real-time as if they were working locally, by utilizing shared files in the cloud to dramatically cut latency, ensure high-resolution quality, and work offline if necessary all while reducing costs. It means creators can tap the best talent, regardless of where they are, without compromising timelines, execution, or development.
In today's production environment, seamless collaboration and creative efficiency are critical, said Matt Feury, Senior Director, Postproduction at Avid. Our integrated, open ecosystems are built on real-time creative applications and end-to-end workflows that take advantage of the flexibility and scale of the cloud along with the latest AI tools and API integrations. At NAB, Avid will show how we enable the creation and delivery of compelling stories to broader audiences, faster.
Avid CEO to appear on NAB Show Main Stage
Wellford Dillard, Chief Executive Officer of Avid Technologies, will speak on an industry CEO panel as part of the 2025 Devoncroft Executive Summit on Saturday, April 5 at the Las Vegas Convention Centre. https://devoncroft.com/des-lv-2025/
Visit Avid at NAB 2025
All solutions and innovations showcased at NAB 2025 will be available immediately. Avid invites all media professionals to visit Booth SL1516 at NAB Show 2025 to experience its integrated solutions firsthand. To set up a meeting, go to avid.com/nab.
More from TV-Bay
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab...
06/05/2025
Pixel Power, a Rohde & Schwarz company, will showcase nearly 40-years of expertise and dedication to the media industry during MPTS at London's Olympia on t...
05/05/2025
Witbe (Euronext Growth FR0013143872 ALWIT), a leading provider of post-device monitoring and automated testing solutions for video service providers, is gea...
05/05/2025
Ikegami Electronics (Europe) will demonstrate recent additions to its range of broadcast cameras and picture monitors on Stand AR-G10 at the May 13th-15th 2025 ...
05/05/2025
Cires21 has partnered with VisualOn to integrate the award-winning VisualOn Optimizer into its live encoding workflows. At NAB 2025, the two companies demonstra...
02/05/2025
Riedel Communications, a global leader in real-time video, audio, data, and communications networks, is pleased to announce the opening of a new office in Hong ...
02/05/2025
Since 2012, VES Award-winning studio PFX has delivered visual effects for projects from Napoleon to Stranger Things, but a thriller set inside a car is a fi...
02/05/2025
TAG Video Systems will unveil its latest innovations at MPTS 2025 in Booth A31-32, alongside technology partner Techex. TAG's Realtime Media Platform will b...
02/05/2025
Glensound, a leader in high-quality audio systems, is bringing the latest additions to its portfolio of intercom, commentary and eSports audio solutions to MPTS...
02/05/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services solutions, is proud to announce that its Atlas software-defined storage ...
02/05/2025
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative broadcast solutions at BroadcastA...
02/05/2025
LucidLink, the storage collaboration platform for enterprise creative teams, will return to the Media Production & Technology Show (MPTS) on May 14 15, 2025, at...
02/05/2025
Pebble will be showcasing its proven playout solutions at CABSAT 2025 (Dubai World Trade Centre, 13-15 May). With 25 years of expertise in the broadcast industr...
02/05/2025
Encompass Digital Media is leading transformation of the BBC World Service's global distribution from satellite to IP-based delivery. The initiative, which ...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
29/04/2025
Deity Microphones are excited to add the Deity THEOS DXTX Plug-On Transmitter to the THEOS family. The DXTX is packed full of advanced features designed to enha...
28/04/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...
28/04/2025
Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...
28/04/2025
Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...
28/04/2025
CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...
28/04/2025
The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...
28/04/2025
Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...
28/04/2025
nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...
28/04/2025
nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...