Sharjah Government Media Bureau prepares for UHD and transforms workflows with EditShare

EditShare , the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered a comprehensive storage platform to the Sharjah Government Media Bureau (SMGB) in the United Arab Emirates. The new system provides unified, one-touch workflow access allowing SMGB to expand its activities and meet its goal of migrating to 4K UHD.

The new system is built on EditShare's EFS 300 storage architecture and is fully redundant. It includes online and nearline storage, and archiving to an Ark LTO tape library, all incorporated in the same workflow engine and accessed by EditShare FLOW asset management software.

The system replaces a post-production and storage network which was tied to a single vendor. One advantage of the EditShare FLOW architecture is that it is agnostic to post-production tools: SGMB was keen to support multiple edit platforms on the network, to allow users to select the tools they are most comfortable with.

With our previous system reaching end of life, it gave us a chance to define what we really needed from a storage network, said Maher Kazmouz, Manager, Media Department for His Highness Ruler of Sharjah. Key goals were the ability to work at 4K resolution and HD, to be flexible in the file formats and creative software tools we use, and to have a single point of control from ingest to archive. EditShare showed they could meet all our requirements and provide us with capability for future expansion.

The system was implemented by Broadcast Solutions Middle East, a systems integrator and EditShare channel partner. Sharjah Government Media Bureau were impressed by the flexibility and reliability we could offer with EditShare technology, said Laurent Mairet, Managing Partner at Broadcast Solutions Middle East. They also appreciated that, along with our active local support, EditShare has a strong presence in the Emirates so they could be confident that should an issue arise, it would be solved immediately.

Said Bacho, Chief Revenue Officer at EditShare, added Together with Broadcast Solutions, we provided a complete turnkey system, from the hardware to the 10 gigabit ethernet switches as well as all the software and open interfaces to third-party devices. Most important, we provide an environment completely agnostic to editing software, so it is easy for SGMB to add Adobe Premiere Pro to their Media Composer functionality, with simple integration into FLOW. This allows editors to concentrate on creating great content without the need for time dedicated to setting projects up and finding and moving material. It is this level of intuitive workflow support that sets EditShare apart.

For further information on all EditShare solutions, please visit the website at www.editshare.com

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