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Netflix Marquee Heads Down Under to Iconic Taronga Zoo
Netflix Marquee Billboard as seen from the Taronga Zoo in Sydney, Australia
Entertainment
10 November 2023
GlobalAustralia
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Netflix and Taronga Conservation Society join forces to entertain and inspire Aussie families this summer as Netflix's iconic Marquee billboard lands in Australia, as part of a collaboration with Taronga Conservation Society in Sydney, running from 10 November to 2 February.
Perched in front of Sydney Harbour's breathtaking landscape as seen from Taronga Zoo, the Marquee, which has already captured attention in locations like LA's Sunset Strip, Paris, Rome, and Seoul, will feature real-time jokes, memes and reactions that reflect what Aussies are watching and talking about each week.
Both Netflix and Taronga Conservation Society share a common passion to entertain and inspire Aussies. This partnership includes screenings of Netflix family and wildlife stories in the Taronga Centenary Theatre throughout the summer. The curated program will focus on local and global wildlife education, sustainability and conservation themes, all through the lens of Netflix's extensive kids and family offerings.
The Marquee is constructed from 93% sustainable materials, aligning with Netflix's commitment to environmental sustainability. The partnership emphasizes this commitment not only through the Marquee but also through the programming at the Centenary Theatre.
Netflix will also support Taronga Conservation Society Australia's significant conservation efforts to protect Australia's beloved Koala population. Taronga is actively involved in developing a conservation toolkit to ensure the long-term survival of wild Koala populations, which as of February 2022 are classified as Endangered in many states.
With a variety of new films and shows releasing every week throughout the year, the fandom and social discourse surrounding Netflix are fast and constantly evolving. Now standing proudly as a fully-fledged character alongside fan favourites like Eleven, Wednesday, and Quinni, we are so excited to bring the Netflix Marquee to Sydney and bring online conversations into the real world. There's no spot more iconic than Taronga Zoo to serve as the backdrop for us to have a quintessentially Aussie point of view on what everyone is talking about, says Tony Broderick, Director of Marketing for Netflix Australia & New Zealand.
Leila Davis, Divisional Director, Marketing Communication and Fundraising, Taronga Conservation Society Australia, adds, "Storytelling is at the heart of what we do at Taronga, and it's one of the most powerful ways we can engage our guests and the wider public to secure a shared future for wildlife and people. We're so excited to join forces with Netflix, showcase some first-class and inspiring content, all whilst supporting our vital conservation efforts to protect the beloved Koala populations for future generations.
See what's playing at the Centenary Theatre here.
Assets available for download here.
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