
SVG Looks to the Future With New Event - SVG Next: AI, XR and Beyond on Nov. 13 in L.A. Inaugural program will blend real-world case studies with forward-thinking panels and presentations. By SVG Staff
Thursday, August 15, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
The Sports Video Group has announced a new, day-long conference dedicated to next-gen sports production tools and technologies. Taking place at the Luxe Hotel Sunset in Los Angeles on November 13, SVG NEXT will delve into sports and entertainment applications of AI, XR, virtual production, real-time fan engagement and other cutting-edge innovations.
Under the direction of Conference Chair Gregg Katano, the inaugural program will blend real-world case studies with forward-thinking panels and presentations.
Advancements in sports technology are leveling up the content creation process and fan experience like never before, says Katano. From virtual production and AI tools, to immersive fan-focused location-based entertainment, to fans controlling and personalizing their experience at the venues and in their homes, the sports industry has been the ideal playing field to drive emerging technology adoption and public excitement across all forms of entertainment. We will look back at SVG NEXT in years to come as where many of these new technologies were first introduced, adopted, and shared with fans around the globe.
Katano is a respected entertainment and tech industry leader who not only brings his extensive experience in entertainment and his expansive network of emerging technology thought leaders, but also his exceptional ability to continuously look ahead to what technologies will impact our ever-evolving sports industry and entertainment industry as a whole. In addition to curating conference programs that focus on the future of sports and entertainment, he is also serving as Executive Committee Member and Chair of Events for the TV Academy Emerging Media Peer Group, Advisory Board Member of SXSW Pitch', and Co-Vice Chair of the Producers Guild of America-New Media.
In the leadup to the inaugural event, SVG has launched a a new future-looking content series: SVG NEXT Conversations. Join us for an insightful journey into the future of the media and entertainment industry and how these bleeding-edge technologies are expected to impact the sports-production community in the coming years. This series is designed to delve deep into the transformative potential of cutting-edge technologies like Artificial Intelligence (AI), Extended Reality (XR), and other next-generation innovations:
Episode 1: AI Explained and Its Present and Future Impact'
Episode 2: How XR and Other Emerging Technologies Are Transforming the Landscape of M&E'
Episode 3: How Emerging Tech & Realtime Fan Engagement Elevate the Sports Experience and Increase Revenue
SVG NEXT is part of a special two-day conclave for SVG's members and sponsors in LA this fall, which will also include its annual SVG Esports Production Summit at the Luxe Hotel on Sunset on November 12.
Registration for these events will open in September. Questions should be directed to Andrew Lippe at [email protected]
The full event program will be announced later this month. Any programming questions or speaker recommendations should be directed to Jason Dachman ([email protected]).
Sponsorship opportunities are now available by contacting Rob Payne ([email protected]), Andrew Gabel ([email protected]) and Jack Bluestine (jack@sportsvideo,org).
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
NBCU brings together News, Sports, Local, and Telemundo for a 50+ camera live pr...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TL...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...