
SVG Looks to the Future With New Event - SVG Next: AI, XR and Beyond on Nov. 13 in L.A. Inaugural program will blend real-world case studies with forward-thinking panels and presentations. By SVG Staff
Thursday, August 15, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
The Sports Video Group has announced a new, day-long conference dedicated to next-gen sports production tools and technologies. Taking place at the Luxe Hotel Sunset in Los Angeles on November 13, SVG NEXT will delve into sports and entertainment applications of AI, XR, virtual production, real-time fan engagement and other cutting-edge innovations.
Under the direction of Conference Chair Gregg Katano, the inaugural program will blend real-world case studies with forward-thinking panels and presentations.
Advancements in sports technology are leveling up the content creation process and fan experience like never before, says Katano. From virtual production and AI tools, to immersive fan-focused location-based entertainment, to fans controlling and personalizing their experience at the venues and in their homes, the sports industry has been the ideal playing field to drive emerging technology adoption and public excitement across all forms of entertainment. We will look back at SVG NEXT in years to come as where many of these new technologies were first introduced, adopted, and shared with fans around the globe.
Katano is a respected entertainment and tech industry leader who not only brings his extensive experience in entertainment and his expansive network of emerging technology thought leaders, but also his exceptional ability to continuously look ahead to what technologies will impact our ever-evolving sports industry and entertainment industry as a whole. In addition to curating conference programs that focus on the future of sports and entertainment, he is also serving as Executive Committee Member and Chair of Events for the TV Academy Emerging Media Peer Group, Advisory Board Member of SXSW Pitch', and Co-Vice Chair of the Producers Guild of America-New Media.
In the leadup to the inaugural event, SVG has launched a a new future-looking content series: SVG NEXT Conversations. Join us for an insightful journey into the future of the media and entertainment industry and how these bleeding-edge technologies are expected to impact the sports-production community in the coming years. This series is designed to delve deep into the transformative potential of cutting-edge technologies like Artificial Intelligence (AI), Extended Reality (XR), and other next-generation innovations:
Episode 1: AI Explained and Its Present and Future Impact'
Episode 2: How XR and Other Emerging Technologies Are Transforming the Landscape of M&E'
Episode 3: How Emerging Tech & Realtime Fan Engagement Elevate the Sports Experience and Increase Revenue
SVG NEXT is part of a special two-day conclave for SVG's members and sponsors in LA this fall, which will also include its annual SVG Esports Production Summit at the Luxe Hotel on Sunset on November 12.
Registration for these events will open in September. Questions should be directed to Andrew Lippe at [email protected]
The full event program will be announced later this month. Any programming questions or speaker recommendations should be directed to Jason Dachman ([email protected]).
Sponsorship opportunities are now available by contacting Rob Payne ([email protected]), Andrew Gabel ([email protected]) and Jack Bluestine (jack@sportsvideo,org).
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
22/03/2026
Free updates now available
VSL have just released some free updates that add some existing features to a selection of libraries in their expansive Synchron ...
21/03/2026
Presented to War Child UK's HELP(2) project
The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...
21/03/2026
Microtuning support for Arabic, Persian & Turkish scales
The latest release from Best Service brings together a selection of string, wind and percussion ins...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wieybal woman from the Bundjalung Na...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...
21/03/2026
Studio Technologies Debuts New StudioComm System at NAB 2026
Brie Clayton March 20, 2026
0 Comments
StudioComm Model 794 Central Controller and Model ...
21/03/2026
Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K
Brie Clayton March 20, 2026
0 Comments
PYXIS' open gate provides cre...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional sites also will receive big boost in production resources, including on...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...