
Reading Time: 2 minutes
In May of this year, Telenor Group and Negotia, the trade union for private sector employees, held a roundtable conference on the subject of digital ethics and artificial intelligence.
Present at the meeting were Minister for Digitalisation Nikolai Astrup, business and union leadership from major Norwegian companies including Equinor, EVRY, IBM Norway, DNB, Schibsted Media Group, DNV GL, as well as representatives from the Norwegian parliament, and the Ministry of Local Government and Modernisation. Representatives also participated from the Confederation of Vocational Unions (YS), the enterprise federation Virke, employers' organisation Abelia, Confederation of Norwegian Enterprise (NHO), and the EU Commission's High-Level Expert Group on Artificial Intelligence. Subsequent to the gathering, the parties have jointly developed a set of guidelines for the responsible use of artificial intelligence.
We're very proud of the declaration, particularly as both employers and employees from large technology companies are supporting it in unison. The best solutions are those employees and their employers create together, commented Monica A. Paulsen, President of Negotia.
Fair, non-discriminatory and transparent We're pleased to see that the debate around AI and ethics is widening to include industry, authorities, employees, employers and unions, as well as the research community. This is especially important in the context of the current technological shift we are facing, where 5G and the Internet of Things (IoT) constitute two other central elements. We hope this declaration provides a good basis for future debate and work connected to AI, said Sigve Brekke, President and CEO of Telenor Group.
Digitalisation minister Nikolai Astrup and Telenor Group CEO Sigve Brekke at Fornebu
The declaration places particular emphasis on the need for AI-supported decisions and recommendations to be fair, non-discriminatory and transparent. It also states that clear lines of responsibility and concern for employee data protection should be ensured throughout the entire development process.
An increasing amount of decision-making and organisational processes will be supported by systems informed by AI. Clearly stated in the declaration is that this development must happen in a responsible way, and take appropriate consideration of individuals, businesses and society.
The statement is signed by:
Telenor Group in conjunction with Negotia Telenor, Tekna Telenor, NITO Telenor
EVRY ASA in conjunction with Negotia EVRY, ALT EVRY, Tekna EVRY, NITO EVRY
IBM Norge AS in conjunction with the IT- Association IBM, Negotia IBM, Tekna IBM, EL&IT Association IBM, Parat IBM, NITO IBM
DNB ASA in conjunction with Finansforbundet DNB
Equinor ASA
Schibsted Media Group AS
DNV GL
NHO
Abelia
Virke
Negotia
YS
NITO
Parat
Finansforbundet
Tekna
Click here to read the declaration on responsible use of AI presented to Minister Astrup (in Norwegian)
Press contacts: Monica A. Paulsen
President, Negotia
Mobile: +47 909 90 971
Hanne Knudsen
Director of Media Relations, Telenor Group
Mobile: +47 90 80 40 15 | hanne.knudsen@telenor.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional site will also receive big boost in production resources, including on-...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
60 years of audio innovation, driven by the people who use it...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...
20/03/2026
Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights
For the fi...
20/03/2026
Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...
20/03/2026
Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow
Brie Clayton March 19, 2026
0 Comments
Blackmagic Cloud helps Mexican post faci...
20/03/2026
Friday 20 March 2026
Sky Extends Saturday Night Live UK Run to Eight Shows
Ahead of Saturday Night Live UK's launch tomorrow (March 21), Sky has confirmed...
20/03/2026
It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...