Sony Pixel Power calrec Sony

Negotia and Telenor present Norway's first declaration for responsible use of AI to Digitalisation Minister Nikolai Astrup

02/07/2019

Reading Time: 2 minutes

In May of this year, Telenor Group and Negotia, the trade union for private sector employees, held a roundtable conference on the subject of digital ethics and artificial intelligence.

Present at the meeting were Minister for Digitalisation Nikolai Astrup, business and union leadership from major Norwegian companies including Equinor, EVRY, IBM Norway, DNB, Schibsted Media Group, DNV GL, as well as representatives from the Norwegian parliament, and the Ministry of Local Government and Modernisation. Representatives also participated from the Confederation of Vocational Unions (YS), the enterprise federation Virke, employers' organisation Abelia, Confederation of Norwegian Enterprise (NHO), and the EU Commission's High-Level Expert Group on Artificial Intelligence. Subsequent to the gathering, the parties have jointly developed a set of guidelines for the responsible use of artificial intelligence.

We're very proud of the declaration, particularly as both employers and employees from large technology companies are supporting it in unison. The best solutions are those employees and their employers create together, commented Monica A. Paulsen, President of Negotia.

Fair, non-discriminatory and transparent We're pleased to see that the debate around AI and ethics is widening to include industry, authorities, employees, employers and unions, as well as the research community. This is especially important in the context of the current technological shift we are facing, where 5G and the Internet of Things (IoT) constitute two other central elements. We hope this declaration provides a good basis for future debate and work connected to AI, said Sigve Brekke, President and CEO of Telenor Group.

Digitalisation minister Nikolai Astrup and Telenor Group CEO Sigve Brekke at Fornebu

The declaration places particular emphasis on the need for AI-supported decisions and recommendations to be fair, non-discriminatory and transparent. It also states that clear lines of responsibility and concern for employee data protection should be ensured throughout the entire development process.

An increasing amount of decision-making and organisational processes will be supported by systems informed by AI. Clearly stated in the declaration is that this development must happen in a responsible way, and take appropriate consideration of individuals, businesses and society.

The statement is signed by:

Telenor Group in conjunction with Negotia Telenor, Tekna Telenor, NITO Telenor

EVRY ASA in conjunction with Negotia EVRY, ALT EVRY, Tekna EVRY, NITO EVRY

IBM Norge AS in conjunction with the IT- Association IBM, Negotia IBM, Tekna IBM, EL&IT Association IBM, Parat IBM, NITO IBM

DNB ASA in conjunction with Finansforbundet DNB

Equinor ASA

Schibsted Media Group AS

DNV GL

NHO

Abelia

Virke

Negotia

YS

NITO

Parat

Finansforbundet

Tekna

Click here to read the declaration on responsible use of AI presented to Minister Astrup (in Norwegian)

Press contacts: Monica A. Paulsen

President, Negotia

Mobile: +47 909 90 971

Hanne Knudsen

Director of Media Relations, Telenor Group

Mobile: +47 90 80 40 15 | hanne.knudsen@telenor.com
LINK: https://www.telenor.com/media/press-release/negotia-and-telenor-presen...
See more stories from telenor

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...

03/11/2026

Monumental Sports Network Rolls Out Monumental+ App Enhancements

Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...

03/11/2026

Gravity Media SMARThead Robotic Cameras Make U.S. Debut at NYC Marathon via CP Communications

has brought its specialist SMARThead robotic camera technology to the United Sta...

03/11/2026

FOX LATAM Builds Mexico City Facility Into Roaring Production Hub for Latin America and FOX Deportes

In under two years, a seven-person startup has grown to more than 270 staffers, ...

03/11/2026

Youth Olympics in Dakar Make History, and Samsung Is There To Capture It

Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...

03/11/2026

Sinclair Broadcast Groups Paul Spinelli on the Impact of Upcoming C-Band Repack

There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...

03/11/2026

SVG Sit-Down: Telstras Amanda Leighton on Dynamic Connect and the Future of Managed Services

Telstra Broadcast Services may call Australia home but this year it continued to...

03/11/2026

Myburgh launch the M28

Employs German-made CK12 capsule Myburgh have announced that their long-awaited M28 microphone is now shipping. Said to be the ideal choice for engineers in...

03/11/2026

iZotope introduce Photon

New AI-powered denoise & stem separation tool announced iZotope have just released a new GPU-powered tool that pairs stem separation with a powerful selecti...

03/11/2026

Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty and security at Space Tech Expo Europe

Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty ...

03/11/2026

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions and the media that influence them

New path-to-purchase research solution connects 30 consumer categories and more ...

03/11/2026

Malaysia's festive advertising trends reveal opportunities for smarter media planning, latest Nielsen data shows

Latest Nielsen data reveals a surge in advertising investment during key festive...

03/11/2026

aconnic launches iSphir OT security family, focusing on secure field connectivity and industrial resilience

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the launch of the iSphir OT s...

03/11/2026

Utopai Studios Taps Former Disney AI Exec Hans Ku as New Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Bring AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

AWARN: Request to Shut Off ATSC 3.0 Protection Is Inappropriate'

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Sinclair Taps Jennifer Lopez to Lead Boise, Idaho, Stations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Jaime Eskridge Named GM of Gray's WLFI in Lafayette, Ind.

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

LPTV Advocates Continue to Push for Voluntary 1.0 Shutdown

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Gravity Media SMARThead Makes Its NYC Marathon Debut

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

PlayBox Neo Puts Playout for News Outlet Cheddar in the C...

PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...

03/11/2026

Blendkit for Unreal

Blendkit for Unreal Brie Clayton November 3, 2026 0 Comments Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...

03/11/2026

Blackmagic Design Announces New UltraStudio Express HD

Blackmagic Design Announces New UltraStudio Express HD Brie Clayton November 3, 2026 0 Comments New capture and playback solution with 3G-SDI, HDMI an...

03/11/2026

Berklee Artists Return for Performances at Bostons Snowport Holiday Market

Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...

03/11/2026

Grass Valley wins Public Tender to Support France Televis...

Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...

03/11/2026

Sony Opens New Creative Possibilities with XYN Spatial Capture Solution Updates

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Disney AI Exec Hans Ku Joins Utopai Studios as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Matthew Wallis Joins TBD Post as Head of Post and Operations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Broadcasters Tap New Tech to Power Midterm Election Night Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Brings AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Nugen Audio Unveils VisLM 3 Loudness Metering

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

SmallHD Launches Focus 504 Monitor with PageOS

SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...

03/11/2026

Ryan Webb ICLS Lighting Dexter Resurrection with Astera

Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...

03/11/2026

IllusionFX 1.1 is Out!

IllusionFX 1.1 is Out! Alex Perea November 2, 2026 0 Comments More tools, more creative freedom. Graph editor. Shape your animation curves with preci...

03/11/2026

Rowan University Explores Virtual Production Workflows

Rowan University Explores Virtual Production Workflows Brie Clayton November 2, 2026 0 Comments Students work across camera tracking, compositing and ...

03/11/2026

How to Hand Over an After Effects Project So the Next Person Can Open It

How to Hand Over an After Effects Project So the Next Person Can Open It Ozgur Gorgun November 2, 2026 0 Comments Most After Effects projects get open...

03/11/2026

The Fans Who Fought Back: Dont F*** with Fanscomes to Sky Documentaries on 21 November

Don't F*** with Fans comes to Sky Documentaries on 21 NovemberTuesday 3 Nove...

03/11/2026

A Little Less Conversation, a Little More Action: The plans that never make it out of the group chat

From The Ghoster to The Flake, new research reveals the characters, chaos and ca...

03/11/2026

For every stage of creation

For every stage of creation From first idea to finished song, Scarlett is there for whatever comes next. Start where you are Music-making rarely waits for t...

03/11/2026

Omar Bobat: real pros use audio hooks

Omar films with the 2017 Shotgun Microphone from DPA Microphones. By his estimate, he has used it for about a year and a half to two years, and he says he cant ...

03/11/2026

Apple reports fourth quarter results - PRESS RELEASE - Posted on 02 November 2026

CUPERTINO, CALIFORNIA Apple today announced financial results for its fiscal 202...

03/11/2026

AI Is Changing How Semiconductor Fabs Work - and Engineers Are Moving Faster Because of It

Demand for advanced chips is rising. The processes to build them are getting mor...