Sony Pixel Power calrec Sony

Negotia and Telenor present Norway's first declaration for responsible use of AI to Digitalisation Minister Nikolai Astrup

02/07/2019

Reading Time: 2 minutes

In May of this year, Telenor Group and Negotia, the trade union for private sector employees, held a roundtable conference on the subject of digital ethics and artificial intelligence.

Present at the meeting were Minister for Digitalisation Nikolai Astrup, business and union leadership from major Norwegian companies including Equinor, EVRY, IBM Norway, DNB, Schibsted Media Group, DNV GL, as well as representatives from the Norwegian parliament, and the Ministry of Local Government and Modernisation. Representatives also participated from the Confederation of Vocational Unions (YS), the enterprise federation Virke, employers' organisation Abelia, Confederation of Norwegian Enterprise (NHO), and the EU Commission's High-Level Expert Group on Artificial Intelligence. Subsequent to the gathering, the parties have jointly developed a set of guidelines for the responsible use of artificial intelligence.

We're very proud of the declaration, particularly as both employers and employees from large technology companies are supporting it in unison. The best solutions are those employees and their employers create together, commented Monica A. Paulsen, President of Negotia.

Fair, non-discriminatory and transparent We're pleased to see that the debate around AI and ethics is widening to include industry, authorities, employees, employers and unions, as well as the research community. This is especially important in the context of the current technological shift we are facing, where 5G and the Internet of Things (IoT) constitute two other central elements. We hope this declaration provides a good basis for future debate and work connected to AI, said Sigve Brekke, President and CEO of Telenor Group.

Digitalisation minister Nikolai Astrup and Telenor Group CEO Sigve Brekke at Fornebu

The declaration places particular emphasis on the need for AI-supported decisions and recommendations to be fair, non-discriminatory and transparent. It also states that clear lines of responsibility and concern for employee data protection should be ensured throughout the entire development process.

An increasing amount of decision-making and organisational processes will be supported by systems informed by AI. Clearly stated in the declaration is that this development must happen in a responsible way, and take appropriate consideration of individuals, businesses and society.

The statement is signed by:

Telenor Group in conjunction with Negotia Telenor, Tekna Telenor, NITO Telenor

EVRY ASA in conjunction with Negotia EVRY, ALT EVRY, Tekna EVRY, NITO EVRY

IBM Norge AS in conjunction with the IT- Association IBM, Negotia IBM, Tekna IBM, EL&IT Association IBM, Parat IBM, NITO IBM

DNB ASA in conjunction with Finansforbundet DNB

Equinor ASA

Schibsted Media Group AS

DNV GL

NHO

Abelia

Virke

Negotia

YS

NITO

Parat

Finansforbundet

Tekna

Click here to read the declaration on responsible use of AI presented to Minister Astrup (in Norwegian)

Press contacts: Monica A. Paulsen

President, Negotia

Mobile: +47 909 90 971

Hanne Knudsen

Director of Media Relations, Telenor Group

Mobile: +47 90 80 40 15 | hanne.knudsen@telenor.com
LINK: https://www.telenor.com/media/press-release/negotia-and-telenor-presen...
See more stories from telenor

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

CBS Sports UEFA Champions League Today Studio Show Heads to Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

01/06/2026

AudioShake Launches End-to-End Copyright Compliance System for Mixed-Media Audio

Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music AudioShake has introdu...

01/06/2026

SVG Sit-Down: Stats Perform's Charles Kaplan on 30 Years of Opta, a Busy Summer of Soccer, What's Next

The sports-analytics company combines its data with proprietary AI to help leagu...

01/06/2026

Production Music Awards 2026

Category line-up & sponsors announced Photo: Paul Clarke The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...

01/06/2026

Evolve Nest Acoustics from Excite Audio

New hybrid sample/synthesis instrument revealed Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...

01/06/2026

IK Multimedia release Royal 45 Legends Signature Collection

Latest TONEX expansion captures three rare vintage amps The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...

01/06/2026

Scaler Music Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

01/06/2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026 1 June, 2026 Media releases SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...

01/06/2026

Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to Orbit

Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...

01/06/2026

ASG Advances Joe Marchitto to Western Regional CTO

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Scripps Stations Go Dark on DirecTV

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

MARSHALL ELECTRONICS POWERS SEAMLESS AV EXPERIENCES WITH...

Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...

01/06/2026

Adobe Announces Concept to Vector

Adobe Announces Concept to Vector Deepa Subramaniam June 1, 2026 0 Comments One of the biggest frustrations we hear from designers is how difficult it...

01/06/2026

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio Brie Clayton June 1, 2026 0 Comments Colorist shapes dark, gritty tone for horror thri...

01/06/2026

U.S. Broadcasters Ready for Most Complex FIFA World Cup Ever

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Prepare for Nation's 250th Birthday Bash

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Reveal What Makes C-Band Alternatives Right for Them

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

IAMT to Offer New Educational Sessions at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

NewsNation Launches New Podcasting Studio and Podcasts

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Simplifiez vos workflows avec FLAPI. Paris. 2 juin 2026

Mardi 2 juin 14h00 FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

31/05/2026

Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...

31/05/2026

Netflix Wins 15 Awards at the Canadian Screen Awards - See Photos From Inside Our Photo Suite

Back to All News Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...

31/05/2026

Taiwan's Industry Titans Turbocharge World's AI Infrastructure Buildout With NVIDIA

Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...

31/05/2026

NVIDIA Factory Operations Blueprint Gives Factories a New AI Brain

As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...

31/05/2026

NVIDIA AI Cloud Ecosystem Expands Worldwide to Meet Global AI Compute Demand

The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...