Sony Pixel Power calrec Sony

Negotia and Telenor present Norway's first declaration for responsible use of AI to Digitalisation Minister Nikolai Astrup

02/07/2019

Reading Time: 2 minutes

In May of this year, Telenor Group and Negotia, the trade union for private sector employees, held a roundtable conference on the subject of digital ethics and artificial intelligence.

Present at the meeting were Minister for Digitalisation Nikolai Astrup, business and union leadership from major Norwegian companies including Equinor, EVRY, IBM Norway, DNB, Schibsted Media Group, DNV GL, as well as representatives from the Norwegian parliament, and the Ministry of Local Government and Modernisation. Representatives also participated from the Confederation of Vocational Unions (YS), the enterprise federation Virke, employers' organisation Abelia, Confederation of Norwegian Enterprise (NHO), and the EU Commission's High-Level Expert Group on Artificial Intelligence. Subsequent to the gathering, the parties have jointly developed a set of guidelines for the responsible use of artificial intelligence.

We're very proud of the declaration, particularly as both employers and employees from large technology companies are supporting it in unison. The best solutions are those employees and their employers create together, commented Monica A. Paulsen, President of Negotia.

Fair, non-discriminatory and transparent We're pleased to see that the debate around AI and ethics is widening to include industry, authorities, employees, employers and unions, as well as the research community. This is especially important in the context of the current technological shift we are facing, where 5G and the Internet of Things (IoT) constitute two other central elements. We hope this declaration provides a good basis for future debate and work connected to AI, said Sigve Brekke, President and CEO of Telenor Group.

Digitalisation minister Nikolai Astrup and Telenor Group CEO Sigve Brekke at Fornebu

The declaration places particular emphasis on the need for AI-supported decisions and recommendations to be fair, non-discriminatory and transparent. It also states that clear lines of responsibility and concern for employee data protection should be ensured throughout the entire development process.

An increasing amount of decision-making and organisational processes will be supported by systems informed by AI. Clearly stated in the declaration is that this development must happen in a responsible way, and take appropriate consideration of individuals, businesses and society.

The statement is signed by:

Telenor Group in conjunction with Negotia Telenor, Tekna Telenor, NITO Telenor

EVRY ASA in conjunction with Negotia EVRY, ALT EVRY, Tekna EVRY, NITO EVRY

IBM Norge AS in conjunction with the IT- Association IBM, Negotia IBM, Tekna IBM, EL&IT Association IBM, Parat IBM, NITO IBM

DNB ASA in conjunction with Finansforbundet DNB

Equinor ASA

Schibsted Media Group AS

DNV GL

NHO

Abelia

Virke

Negotia

YS

NITO

Parat

Finansforbundet

Tekna

Click here to read the declaration on responsible use of AI presented to Minister Astrup (in Norwegian)

Press contacts: Monica A. Paulsen

President, Negotia

Mobile: +47 909 90 971

Hanne Knudsen

Director of Media Relations, Telenor Group

Mobile: +47 90 80 40 15 | hanne.knudsen@telenor.com
LINK: https://www.telenor.com/media/press-release/negotia-and-telenor-presen...
See more stories from telenor

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

28/04/2026

VFX History: Slit Scan

VFX History: Slit Scan Graham Quince April 28, 2026 0 Comments How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...

28/04/2026

These DaVinci Resolve Effects Will Make You a More Creative Colorist

These DaVinci Resolve Effects Will Make You a More Creative Colorist Kasia Jarco April 28, 2026 0 Comments Creativity in color grading is not about ha...

28/04/2026

A Simple Introduction to Cavalry: Indexed Circle

A Simple Introduction to Cavalry: Indexed Circle Simon Ubsdell April 28, 2026 0 Comments In this new introductory tutorial for Cavalry we're going...

28/04/2026

Rise Upskill - Applications Now Open for Free Global Trai...

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...

28/04/2026

Clear Com Announces New Roles for Brian Grahn and Ben Tur...

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...

28/04/2026

LiveU Steps into the Future at MPTS 2026 with the Introdu...

LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...

28/04/2026

IBC launches 2026 Innovation Awards to spotlight real-wor...

IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...

28/04/2026

WNBA to Stream All Preseason Games for Free

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nexstar Media Charitable Foundation Sets 30 Days of Giving'

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sinclair's Chief Compliance Officer Jeff Lewis to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nielsen Introduces Predictive Sales Lift' Tool

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sencore's VB440 Monitoring, Analysis Tool Debuts at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Pinterest Makes a Major Push into CTV Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVinci Resolve

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...

28/04/2026

Into the Omniverse: Manufacturing's Simulation-First Era Has Arrived

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...

28/04/2026

NVIDIA Launches Nemotron 3 Nano Omni Model, Unifying Vision, Audio and Language for up to 9x More Efficient AI Agents

AI agent systems today juggle separate models for vision, speech and language - ...

28/04/2026

RT NEWS ANNOUNCES SEAN WHELAN AS NEW LONDON CORRESPONDENT

RT News is pleased to announce the appointment of Sean Whelan as its new London Correspondent. Sean has held the role of Washington Correspondent for the last...

28/04/2026

Six well-known figures delve into the 1926 Census archive

Joseph O'Connor, Eileen Walsh, Louise Duffy, Mick Lynch, Gormfhlaith N Thuairisg and Dermot Bannon take a personal look at life 100yrs ago in new TV docume...

27/04/2026

CES Power Acquires Three Ireland-Based Businesses

CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...

27/04/2026

Fubo to Launch Multiview on Select LG TVs Ahead of 2026 Football Season

FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...

27/04/2026

Shade Raises $14 Million in Funding Round Led by Khosla Ventures

Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...

27/04/2026

AES to Present Immersive Audio Academy 12th Edition on April 30

The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...

27/04/2026

DAZN Launches DAZN48 Creator Program for FIFA World Cup 2026

DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...

27/04/2026

FloSports Acquires Streaming Rights to Four CrossFit Events

FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...

27/04/2026

NAB 2026: Telestream Pulse Named NAB Show 2026 Product of the Year for Monitoring and Measuring

Telestream has announced that Pulse, its software-defined test and measurement p...

27/04/2026

NAB 2026: Shade Wins 2026 NAB Show Product of the Year Award

Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...

27/04/2026

SVG All-Stars: Kelsey Kjeldsen, Senior Director and Video Ads Platform Lead, DTC Products, Tech, and Operations, NBA

Leading the NBA's video-ads platform, this Penn State grad is at the forefro...

27/04/2026

DAZN Extends T100 Triathlon World Tour Rights to Africa

DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...

27/04/2026

NAB 2026: NAB Show Announces 2026 Project and Product of the Year Award Winners

NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center. Each wi...

27/04/2026

DIRECTV Launches on Meta Quest Headsets as Sports Season Heats Up

DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...

27/04/2026

TBL Team Boxing League and MSG Networks Announce Broadcast Partnership

TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...

27/04/2026

Audio Exhibitors Showcase New Platforms, Innovative Solutions for Complex Issues

IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike Attendees at the recently concluded 2026 NAB S...

27/04/2026

Behind The Mic: Kenny Beecham to Launch NBA Radio Show on SiriusXM; Mike Tomlin to Join NBC Pregame Show

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

27/04/2026

On the Show Floor, the Microphone Is Still the Place Where Audio Begins

A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings Microphones remain the primary point of...

27/04/2026

NAB Show 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...

27/04/2026

Svenska artister genererade nra 2 miljarder kronor frn Spotify under 2025

N r Spotify grundades f r 20 r sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att teruppr tta betalningsvilja...

27/04/2026

Introducing Fitness With Spotify: A New Way to Bring Movement Into Your Daily Routine

Time on Spotify should feel meaningful and intentional, not something that slips...

27/04/2026

Brainworx release bx_tonebox

New modular multi-effects plug-in revealed The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...

27/04/2026

Desert Island Boom Set from Schoeps

Kit includes supercardioid & shotgun capsules High-end mic manufacturer Schoeps have recently introduced another member of their Desert Island Set family. O...

27/04/2026

Sound Skulptor introduce the LA502T

LA2A-inspired 500-series module arrives Sound Skulptor have announced the upcoming launch of a new 500-series module that aims to recreate one of the most p...

27/04/2026

Stam Audio announce the SA-4000+

SSL-inspired compressor unit upgraded Stam Audio are well known for their painstaking recreations of vintage audio gear, with their extensive product range ...

27/04/2026

Study: Local TV Political Ad Spend to Top $4 billion in 2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/04/2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year Award at NAB 2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...