Sony Pixel Power calrec Sony

Negotia and Telenor present Norway's first declaration for responsible use of AI to Digitalisation Minister Nikolai Astrup

02/07/2019

Reading Time: 2 minutes

In May of this year, Telenor Group and Negotia, the trade union for private sector employees, held a roundtable conference on the subject of digital ethics and artificial intelligence.

Present at the meeting were Minister for Digitalisation Nikolai Astrup, business and union leadership from major Norwegian companies including Equinor, EVRY, IBM Norway, DNB, Schibsted Media Group, DNV GL, as well as representatives from the Norwegian parliament, and the Ministry of Local Government and Modernisation. Representatives also participated from the Confederation of Vocational Unions (YS), the enterprise federation Virke, employers' organisation Abelia, Confederation of Norwegian Enterprise (NHO), and the EU Commission's High-Level Expert Group on Artificial Intelligence. Subsequent to the gathering, the parties have jointly developed a set of guidelines for the responsible use of artificial intelligence.

We're very proud of the declaration, particularly as both employers and employees from large technology companies are supporting it in unison. The best solutions are those employees and their employers create together, commented Monica A. Paulsen, President of Negotia.

Fair, non-discriminatory and transparent We're pleased to see that the debate around AI and ethics is widening to include industry, authorities, employees, employers and unions, as well as the research community. This is especially important in the context of the current technological shift we are facing, where 5G and the Internet of Things (IoT) constitute two other central elements. We hope this declaration provides a good basis for future debate and work connected to AI, said Sigve Brekke, President and CEO of Telenor Group.

Digitalisation minister Nikolai Astrup and Telenor Group CEO Sigve Brekke at Fornebu

The declaration places particular emphasis on the need for AI-supported decisions and recommendations to be fair, non-discriminatory and transparent. It also states that clear lines of responsibility and concern for employee data protection should be ensured throughout the entire development process.

An increasing amount of decision-making and organisational processes will be supported by systems informed by AI. Clearly stated in the declaration is that this development must happen in a responsible way, and take appropriate consideration of individuals, businesses and society.

The statement is signed by:

Telenor Group in conjunction with Negotia Telenor, Tekna Telenor, NITO Telenor

EVRY ASA in conjunction with Negotia EVRY, ALT EVRY, Tekna EVRY, NITO EVRY

IBM Norge AS in conjunction with the IT- Association IBM, Negotia IBM, Tekna IBM, EL&IT Association IBM, Parat IBM, NITO IBM

DNB ASA in conjunction with Finansforbundet DNB

Equinor ASA

Schibsted Media Group AS

DNV GL

NHO

Abelia

Virke

Negotia

YS

NITO

Parat

Finansforbundet

Tekna

Click here to read the declaration on responsible use of AI presented to Minister Astrup (in Norwegian)

Press contacts: Monica A. Paulsen

President, Negotia

Mobile: +47 909 90 971

Hanne Knudsen

Director of Media Relations, Telenor Group

Mobile: +47 90 80 40 15 | hanne.knudsen@telenor.com
LINK: https://www.telenor.com/media/press-release/negotia-and-telenor-presen...
See more stories from telenor

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

07/02/2026

X Games to Host First-Ever Summer Athlete Draft at Cosm Los Angeles on March 12

X Games will host a live event taking place Thurs., March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch point ...

07/02/2026

Canon Supports Creative Needs for NBC Sports, Photographers at Super Bowl LX

Onsite experts and shop inside the stadium are providing quick solutions Before any live event production, there is a high probability that unpredictable issue...

07/02/2026

NBC Sports Goes Cinematic on Super Bowl LX Pregame Show With Canon's New 11-55mm Cine Servo Lens

Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...

07/02/2026

Ross Video Brings In-Venue Experience of Super Bowl LX to Life With Additional Tech, Knowledgeable Onsite Team

Inclusion in control-room revamp proves pivotal to supporting this tentpole even...

07/02/2026

Bleacher Report Builds a Three-Activation, Remote-First Super Bowl Content Factory on Radio Row

The digital giant also produced episodes of The Edge with Micah Parsons' be...

07/02/2026

Gray Media Inks Expanded Telemundo Affiliation Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

AIMS Announces Certification of First 48 IPMX Products

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

Levi Stadium Gets Major Wireless Upgrade for Super Bowl LX

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Appear Appoints Simon Frost as CMO to Accelerate Global Expansion and Customer Engagement

Appear, which specializes in live production technology, announces the appointme...

06/02/2026

CBS Sports to Air Inaugural Baller League USA Season

Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...

06/02/2026

Gravity Media Powers Australian Open 2026 with Broadcast and Production Infrastructure

Gravity Media, which concentrates in production, content, media services, and fa...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streaming Capabilities

Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...

06/02/2026

Combate Global Licenses Live English TV Rights To YouTube Creator Shane Fazen

Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...

06/02/2026

Behind the Cisco Technology Connecting Super Bowl Fans

Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...

06/02/2026

A Decade of NFL Next Gen Stats Innovation

Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...

06/02/2026

SVG GameDay: Seattle Seahawks' Kenton Olson - Two Decades in the Pacific Northwest

In-venue and creative video staffers at the professional and collegiate level ha...

06/02/2026

SVG GameDay: New England Patriots' Ashok Moore - Capturing the Passion of the Fanbase

In-venue and creative video staffers at the professional and collegiate level ha...

06/02/2026

Ratings Roundup: FOX Sports Delivers Most Watched Westminster Dog Show Since '21; FS1 Earns Most-Watched CBB Game Ever

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

06/02/2026

NESN Goes Fast and Light' on Radio Row for Multiplatform Coverage of Patriots' Super Bowl Return

How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...

06/02/2026

Inside Austrian Broadcaster ORF's Winter Games Production

ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...

06/02/2026

ORF Chief Director Michael Kgler on Taking the Lead Position for the OBS Alpine Men's Downhill World Feed

Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...

06/02/2026

Warner Bros. Discovery Unveils its Winter Olympic Studios in the Heart of Cortina and Livigno

Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...

06/02/2026

The Winter Olympics are Finally Back at NRK and the Norwegian Broadcaster is Ready to Shred the Gnar

Milano Cortina marks the first time since London 2012 that NRK has had the full ...

06/02/2026

Managing Crews and Connectivity From Italy to Oslo for NRK's Onsite Productions from the Winter Olympics

Winter sports are wildly popular in Norway, with cross-country skiing and biathl...

06/02/2026

NRK's View From its Oslo HQ of the Action on the Slopes as it Brings XR and 1080p to the Games for the First Time

Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...

06/02/2026

EA SPORTS Scales Madden Bowl Into Multi-Site, Multi-Stream Production for Super Bowl LX Week

The production of the mega-esports event also leverages facilities at EA headqua...

06/02/2026

Stay Tuned to SVG All Weekend for Behind-the-Scenes Reports From Super Bowl LX

Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....

06/02/2026

Introducing About the Song, a New Way to Explore the Stories Behind the Music

Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...

06/02/2026

CALL FOR NOMINATION OF INDIVIDUALS TO SERVE AS ADVISORY PANEL MEMBERS FOR PRODUCTION & DEVELOPMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

06/02/2026

Calrec Wins Best of Show at ISE 2026

Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production Calrec is delighted to announce that its IP Ecosystem Powered by True Control...

06/02/2026

Latest Nielsen data shows Winter Olympics poised to attract younger, higher-income audiences

Despite most never having strapped on skis or skates, Aussies are keen for some ...

06/02/2026

MNC Software Launches Tapestry Orchestration Platform at...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...

06/02/2026

Hippotizer MX Series Drives 52TB of Video for Junior Euro...

The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...

06/02/2026

Sonnet Technologies at the 2026 NAB Show

NAB Show 2026 | April 19 22 | Booth # N2471 At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

Dalet Flex LTS Delivers Smarter Search Faster Editing and...

Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...

06/02/2026

Bitfocus brings on JB and A to boost the US market

Getting closer to the business through highly respected technology partner Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026 Bitfocus is acceleratin...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streami...

Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...

06/02/2026

Chris Myers Joins Net Insight as SVP of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sen. Cruz Announces Hearing on Broadcast Media Ownership Rules

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

NAB Show Relocates TV and Radio HQ To LVCC Central Hall

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sony Solutions Widely Deployed for Super Bowl LX in San Francisco

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Telemundo Puerto Rico Launches In Mainland U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

UKTV Highlights Saturday February 7th - Friday February 13th 2026

TV Highlights: Saturday February 7th - Friday February 13th What can I watch on TV in the UK this week? What can I watch on U&GOLD? What can I stream on U thi...