Single contract for content and technology
More than 200 US national and regional channels
TV as a Service, cloud-hosted, readily understood charges for solid business case
MwareTV, a leading cloud-based multi-tenant platform provider, will show visitors to NAB2023 (booth W1367, Las Vegas Convention Center, 16 19 April) how it can provide everything needed for a streaming television service in a single contract from programming to client apps. The unified MwareTV Managed IPTV Service is so comprehensive that booth visitors can take away from their meeting not only a proof of concept branded design but a spreadsheet outlining the business case for their service.
Telcos, ISPs and other service providers recognise that television services are valuable, bringing in additional revenue and reducing subscriber churn. The challenge, though, is not just in affordably establishing the service but in licensing the content. MwareTV eliminates the need for additional costly and time-consuming legal processes by providing a single point of contact for everything needed to deliver streaming television.
Working in partnership with a major US content provider, MwareTV can now provide US services with more than 200 national and regional television channels, giving operators of new services all the popular content they need to attract audiences. This sits alongside the MwareTV offering of all the management and delivery services, hosted in the cloud.
The limiting factor on many potential streaming services is the fear factor around content licensing, said MwareTV CEO Sander Kerstens. With no experience and specialist staff, it is understandable to be worried about working with multiple licence holders and setting fair contracts. Just as we have with the technology, we now have a single contract that includes content, and which scales with the number of subscribers. With MwareTV it is simple and fast to establish the service, then pay as you grow.
The MwareTV service is fully cloud-hosted, so requires no hardware investment. Because all the management and operational functionality is intuitive and can be accessed from anywhere, investment in staff is small, too.
The core service includes white label apps for iOS, Android, Apple TV, FireTV, Roku, and Samsung and LG smart TVs which can be quickly branded to meet the corporate look and feel. MwareTV also offers the powerful AppBuilder software, which allows designers with no knowledge of coding to create unique, easy to use subscriber experiences. Add the mix of more than 200 channels and a complete service can be set up from scratch and on line within just a few weeks, with a minimum of capital investment. For more information on the comprehensive MwareTV solution and a branded and costed proof of concept visit booth W1367 at NAB2023.
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Single contract for content and technology
