
We interviewed in detail the developer of, among others, VSN's BMS solution, VSNCrea, after more than five years of work, experience and constant evolution.
You started in Support, but soon began to develop internal functionalities in the company's systems. What functions do you carry out today? How was your professional journey?
I started at VSN in 2014 helping to perform maintenance operations at the Support Department. However, as soon as I asked the organization if I could help in any aspect related to software development, I was immediately given an affirmative answer and started working on the internal application stack and the corporate website.
It was a very rewarding time, not only because of the kind of challenges in whose solutions I had the opportunity to participate, but also because of my teammates, whose human and professional quality has always been the engine of any achieved goal or milestone, and with whom I have always shared views, experiences and knowledge in a very open way.
Later, in 2018, I was given the opportunity to lead the development of the company's new BMS solution, VSNCrea. Without a doubt, it has been a fantastic experience in all aspects, whether it is for the opportunity to organize and manage an agile, self-organized and jointly responsible development team, for devising and deploying a scalable, robust, and SaaS-compatible architecture, or for participating in the conception and development of the product and ensuring that we provide our clients with the value they need. All these processes have given me a lot at a personal and professional level.
You are now in charge of work teams. What do you think is more important when it comes to managing and collaborating in professional groups?
I think it is difficult to highlight a single point in this context. At VSN we try to permeate ourselves with different values: internal and external transparency, focus on clear and concise objectives, respect for each person, element and process, adaptation to change and periodic self-inspection are some of the values we try to internalize and that are part of our daily work.
However, if there is something that VSN carries in its DNA and that can be easily seen in the results, it is the capacity of each team member to be not only knowledgeable but also to participate in the conception of the solutions from the beginning to the end. Working in multidisciplinary teams and listening to the points of view of people whose areas of work belong to different branches is highly beneficial and rewarding, and has an enormous impact on the final result, which must provide the value that the client needs, and guarantee end-user satisfaction.
If I had to condense it in a single sentence, it would be that at VSN we form teams of missionaries with a lot of faith in what we do, and not teams of mercenaries destined to complete specific tasks in a systematic way.
You are the main developer of VSN's BMS system, VSNCrea. What can you tell us about its creation and development?
We started its development for several reasons, starting with the key role that a BMS system plays in any organization that intends to manage, distribute and monetize content, be it a conventional TV channel, a non-linear media or another type of audiovisual organization. There is no denying the need for a modern, reliable system that gives the end user control not only of the programming and distribution itself, but of all the processes related to it and the company itself.
On the other hand, we also wanted to articulate a completely new system in the cloud that would simultaneously serve more than one organization, which is known as multi-tenant, and also have a highly extensible environment, customizable for each organization without incurring in development costs. In this sense, VSNCrea will continue to evolve to cover the management, distribution, monetization and analysis needs of any audiovisual organization.
In your opinion, what is the most important thing to consider when planning a product development?
Again, it is difficult to highlight just one aspect. It is a multidisciplinary process in which everyone participates, from the Product Manager, designers and UI specialists, developers, etc. Each step of the process is vital for a successful outcome. However, if the definition of the product does not provide the value that the client or end user needs, or is based on erroneous assumptions, everything else may be meaningless. Therefore, at VSN everything starts with a multidisciplinary process of discovery, ideation, validation and finally product development.
We are talking about a scientific, creative and research process, the necessary pillar for everything that comes after, including development, to be prosperous. Whenever we plan a new functionality, we carry out a product discovery process in which people from all disciplines are involved. It is research work, because we must ensure that the problem we want to solve, in addition to being aligned with the needs and trends that the market may demand; creative, because we always try to shape our solution in an innovative way, being disruptive when possible and moving away from dogmatism or pre-established considerations; and scientific, because there is no software development and programming without first having validated, tested and refined the idea based on data and empirical evidence.
How do you think VSN's technology has evolved during your time here? And the company itself?
I believe that VSN has always invested its efforts in creating robust but disruptive technology. The company always tries to maintain a solid foundation from a technical and quality point of view, but one that allows the solutions to evolve towards the changing needs of the industry. In addition, it has undoubtedly invested a great deal of re
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...