An incredible era of television came to an end Sunday night with the series finale of Game of Thrones on HBO. In the wake of millions of fans bidding farewell to Westeros, we wanted to serve up some final viewership insights on a series that's gone down in pop-culture history. Below, insights on fans' emotions from Canvs, a look at season eight viewership trends from Inscape and some social video insights via Tubular Labs. (Warning: spoilers below!)
GoT is excellent proof that on TV characters rule. Emotion measurement company Canvs tracked the percent of show conversation that was about viewers emotionally reacting to specific characters, and it's grown over the course of this season.
Related: Over 19 Million Watch Game of Thrones' Finale
Emotional Reactions per episode, via Canvs
According to Canvs, GoT airings this season represented six of the top 10 most emotionally engaging episodes on TV and had the most emotionally reacted-to characters across all of TV since the year started. While Bran Stark and Tyrion Lannister were two of the top emotional drivers during the final episode, when looking at season 8 as a whole, Arya Stark and Jon Snow led.
Top emotional drivers for season 8 as a whole, via Canvs
Some notable moments that sparked specific Emotional Reactions (ERs) during the finale include the beginning of the episode (when people talked about how excited they were), about halfway through when Jon killed Daenerys (and people talked about how crazy it was), and the end when Jon was reunited with and finally got to pet his direwolf Ghost.
Inscape, the TV measurement company with glass-level data from a panel of more than 10 million smart TVs and devices, examined viewership trends for the Game of Thrones audience, including other shows watched by GoT fans this season. It's a fairly diverse list, topped by The Walking Dead, NFL RedZone, Brooklyn Nine-Nine, Modern Family and Saturday Night Live.
Via Inscape
Inscape also looked at key locations of GoT viewers across U.S. DMAs this season. Particular hotspots include areas of the Northeast, Chicago, Austin, San Diego, San Francisco and Seattle (the darker the color on the map below, the more households were tuning in).
Via Inscape
Insights from video measurement company Tubular Labs show that Game of Thrones-related videos on social platforms like Facebook, YouTube, Twitter and Instagram collected 100 million views per day over the course of the final season (starting in April, when it began). View counts peaked the day after each episode, though stayed pretty steady especially toward the end. Over the last week, cross-platform views have trended toward 200 million-plus per day.
(via Tubular Labs, March 31 - May 20)
While many top creators around GoT content seemed like more natural fits, food site Tasty also had great success during the timeframe with three videos, all about GoT-based food and drink, that generated 15.5 million views. The show's own YouTube page had the most views (245 million) of any account in the stretch, and was joined near the top by other GoT-owned accounts across platforms. However, publishers like LADbible (76.1 million), Emergency Awesome (49.7 million) and 9GAG (38.6 million) also found themselves among the top creators speaking to the show's passionate fan base.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
12/05/2026
The latest drama underscores Sky's continued investment in regional production and Welsh creative talent.Tuesday 12 May 2026
Wales takes the spotlight in S...
12/05/2026
Back to All News
Macarena Garc a and Carlos Cuevas star in El Acercamiento de l...
12/05/2026
Back to All News
Netflix Unveils Documentary on Norway's 26-Year Journey to...
An incredible era of television came to an end Sunday night with the series finale of Game of Thrones on HBO. In the wake of millions of fans bidding farewell to Westeros, we wanted to serve up some final viewership insights on a series that's gone down in pop-culture history. Below, insights on fans' emotions from Canvs, a look at season eight viewership trends from Inscape and some social video insights via Tubular Labs. (Warning: spoilers below!) 
