Calrec expands distribution partnership with Cerberus Med...

Calrec, leading designer and supplier of broadcast audio mixing consoles and equipment, has expanded its distribution partnership with Bavaria-based broadcast audio specialists, Cerberus Media Solutions to cover the entire DACH region Germany, Austria and Switzerland. Broadcasters in these countries can take full advantage of Calrec's multi-award-winning new standard for broadcast audio, Argo, available in Austria and Switzerland for the first time. Argo brings unrivalled flexibility, IP-native supercharged DSP, unwavering remote-control capability, and future-proof technologies built around Calrec's ImPulse core and Assist UI.

As well as a suite of innovative Calrec products, Cerberus customers will benefit from fully integrated distribution and unmatched support services, using decades of experience provided by this joint partnership. Cerberus Media Solutions was set up in 2023 by pro-audio experts, gaining their vast knowledge through years working across the industry for StageTec. The company is dedicated to increasing the market's understanding of broadcast IP technologies and remote deployment and this expanded partnership with broadcast audio specialists, Calrec, brings new opportunities for broadcasters in the region. Cerberus has extensive knowledge and in-depth relationships with broadcasters, OB service and technology suppliers as well as system integrators.

Cerberus Media Solutions has a new professional demo facility in its Munich offices with an Argo S audio control surface paired with an ImPulse1 audio processing and routing engine, additional I/O, Madi, Dante, AES3 and SDI connection to meet the needs of the DACH market. Product demos can now be booked on request.

At IBC last year, we were proud to announce our exclusive German distribution partnership with Calrec and now, just a few months later, we're delighted this is expanded to cover the entire DACH region, said Ren Harder, Founder and Managing Director, Cerberus Media Solutions. This increased collaboration will enable broadcasters to keep ahead of the changing needs of the industry with cutting-edge IP technology that fully suits the requirements of a modern broadcast facility.

Dave Letson, VP of Sales at Calrec, added, The Cerberus team has a strong understanding of the DACH market and vast technical expertise based on many years of experience. Our state-of-the-art audio solutions will assist broadcasters in the region to leverage new IP and remote production workflows to suit their business requirements realising the full potential benefits these technologies bring to the industry.

Calrec has well-established relationships with many system integrators who operate across the DACH market via projects completed in other countries. These System Integrators already have a good level of understanding with Cerberus able to leverage this to everyone's advantage.

The Cerberus team will join Calrec at IBC 2024 on Stand 8.C47.

LINK:	https://kitplus.com/news/calrec-expands-distribution-partnership-with-...
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