UKTV Ventures partners with KinKind, in airtime-for-equity deal

25/07/2022

25th July 2022 - Coinciding with Plastic Free July , award-winning broadcaster UKTV has today announced it has invested in plastic free toiletries company, KinKind, using its multi-million pound investment fund, UKTV Ventures.

KinKinds brand mission is to help UK families eliminate plastic in their bathrooms. The UK-based start-up, founded by Victoria Coe in 2019, manufactures 100% plastic free, solid shampoo, conditioner, bodywash, shave and moisturiser bars and sells direct-to-consumer. The products dont compromise on the user experience, and the unique combination of product and purpose has won the company multiple industry awards including the UK Retail Supply Excellence Award 2020.

UKTV Ventures �1 million airtime-for-equity investment will see KinKind launch its first UKTV advertising campaign from mid-September across the broadcasters seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. KinKind will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.

Victoria Coe, Founder KinKind, said:

At KinKind we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms. Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTVs channels.

Brendan Kilcawley, Head of Commercial UKTV Ventures, said:

We are very happy to be partnering with KinKind at this exciting time for their business. At the core of KinKind is their commitment to providing planet-friendly products, and this sits perfectly with UKTVs own commitment to sustainability across all areas of the business.

UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures deal with KinKind follows their recent investments in e-commerce booking site easyGuide and social media platform, WeAre8.

-End-

For further information please contact:

Rebecca Ferris, Corporate Communications Manager, UKTV

About UKTV Ventures

UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.

UKTV Ventures Website: www.uktvventures.co.uk

About UKTV

UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.

UKTV Twitter: twitter.com/UKTV UKTV Corporate Website: corporate.uktv.co.uk

About KinKind

KinKind offers plastic-free and environmentally friendly shampoo, conditioner, hand and body wash, moisturiser, body scrub and shave bars, helping to reduce plastic bottles in the bathroom and reduce plastic pollution reaching our oceans.

Founded in 2019, the brand strives towards finding sustainable bathroom solutions suitable for and loved by the whole family. All products in KinKinds range are now vegan and cruelty-free, as well as being free of parabens, hand-made in the UK and delivered straight through your letterbox.

KinKind has been globally recognised for its innovative product range, with accolades including Independent Indybests Best Buy, Pure Beauty Awards Best New British Brand 2020, Pure Beauty Global Awards Best New Sustainable Hair Product 2020.

For KinKind press enquiries please contact:

Ellen Kelly, Founder & CEO, Avant PR ellen@avant-pr.com

For KinKind trade enquiries please contact:

Victoria Coe, Founder, KinKind family@kinkind.co.uk

LINK:	https://corporate.uktv.co.uk/news/article/uktv-ventures-partners-with-...
	See more stories from uktv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026