Dove Announces Global Partnership with Cartoon Network's Steven Universe to Build Self-Esteem and Body Confidence in Young People Using Mainstream Entertainment for the First Time
04/04/2018
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Dove Announces Global Partnership with Cartoon Network's Steven Universe to Build Self-Esteem and Body Confidence in Young People Using Mainstream Entertainment for the First Time The two-year partnership takes the Dove Self-Esteem Project, the world's largest provider of self-esteem education, to a scale never-seen-before
Downloadable artwork available here.
Dove announces a two-year global partnership with Cartoon Network's Steven Universe to educate young people on body confidence through the cartoon's themes of inclusivity and empowerment, conveyed through its world and characters - going directly to them in a medium they know and love, something that has never been done before.
This pioneering collaboration comes from the Dove Self-Esteem Project which has been helping young people build self-esteem and body confidence through educational programmes since 2004. The project is based on the knowledge that over half of girls do not have high body confidence, leading them to avoid spending time with friends and family, put their health at risk and opt-out of important life events. The Dove Self-Esteem Project exists in 140 countries around the world is committed to reaching 40 million young people by 2020 through its existing educational programmes; and with the help of Steven Universe, will now reach 20 million more.
Using a public health intervention model, the Dove Self-Esteem Project will expand beyond structured workshops delivered by adults to taking educational content direct to young people on a scale never-seen before. And in the case of the project's partnership with Cartoon Network, this will be Steven Universe's young viewers to positively impact their self-esteem and body confidence.
The partnership will come to life in a series of six short animated films directed by Steven Universe creator Rebecca Sugar, the first of which premieres today. Working with the Dove Self-Esteem Project, all content has been carefully co-created and grounded in scientific evidence by body image expert, Dr. Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England. in order to make a meaningful impact on a young person's self-esteem and body confidence.
Later this year, an original song featuring the cast of the show, an accompanying music video, and an educational eBook will also be launched adding to the Dove Self-Esteem Project's commitment to create a media landscape for young people that is inclusive by acknowledging every person's uniqueness and representing true diversity.
Since 2004, through the Dove Self-Esteem Project, we have been providing young people with the tools and resources they need to develop body confidence and self-esteem so they can fully participate in life and reach their full potential, says Sophie Galvani, Dove Global Vice President. We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the programme to the next level. We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.
Research shows that children's media can be a powerful source of influence on young viewers' body image and emotional intelligence, with carefully designed inclusive content creating more positive attitudes and behaviours towards their own health and others.
Appearance ideals and stereotypes are widespread in children's media. Studies show that this trend occurs more frequently on screen than in books. Therefore, it is vital to have new content that encourages children to have a positive relationship with the way they look and showcases a diverse and inclusive range of appearances states Dr. Phillippa Diedrichs, Body Image Expert. The partnership creates content that tackles topics identified in scientific research as key influences on young people's body confidence, and delivers it in an engaging and fun way.
Critically acclaimed, Steven Universe is the first animated series on Cartoon Network to be created by a woman. A global pop culture phenomenon recognized for its overall themes of inclusivity, empathy and relatability, the show is inspired by Rebecca's friendship and close relationship with her younger brother Steven.
It has always been important to us that our content resonates with our audience and empowers them, says Christina Miller, president Cartoon Network. This partnership is unprecedented in its scale, reach and ambition to make a difference in kids lives around the world.
Cartoons are a powerful medium when it comes to empathy and understanding, which is why my team and I take great care with Steven Universe to reflect real issues that affect our audience, says Rebecca. Im grateful that I will have access to a plethora of research on body image and mental health thanks to this partnership with the Dove Self-Esteem Project. This is an issue I have struggled with personally and I hope this will be a chance to amplify positive messages about self-awareness and acceptance.
For more information, contact:
James Anderson, (404) 885-4205, James.Anderson@turner.com
Amy Pfister, (404) 885-5843, Amy.Pfister@turner.com
Jean Yoo, (818) 729-4124, Jean.Yoo@turner.com
About Steven Universe
Cartoon
LINK: | https://www.turner.com/pressroom/dove-announces-global-partnership-car... |
See more stories from turner |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
07/05/2024
Survey: Amazon's Push into Ad-Supported Streaming Is Working
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
The Library of American Broadcasting Foundation Unveils the 2024 Award Recipients
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
Lindsey Reiser Joins CBS News 24/7 as Anchor and Correspondent
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
Tablet Shipments Show Signs of Recovery in Q1
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN Pulls in Highest April Prime Time Audiences on Record
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
Kirsten Donaldson Joins NAB as VP of Public Policy
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
Don't miss Bark in the Park, Margaritaville Night & Bull Sharks Night this week at the DBAP
The Bulls are back home again this week from May 7-12! Don't miss out on any...
06/05/2024
Gathering Is a Call to Action: A Letter From Ilyse McKimmie
By Ilyse McKimmie Now, more than ever That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
From Petabytes To Exabytes: The Future Of Shared Storage
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...
06/05/2024
Spotify Uplifts Bold, Emerging Artists in Honor of Asian and Pacific Islander Heritage Month
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Never Miss a New Release With Countdown Pages for Audiobooks
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journey
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
06/05/2024
Lighting a Day-Interior Caf With LEE Filters
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
Technology for the Next Generation of Special Forces
L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...
06/05/2024
Canada Plans May 8 Public Alert System Test
OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...
06/05/2024
Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes
NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th Brie Clayton May 6, 2024 0 Comments New game-changing motion graphics & VFX featu...
06/05/2024
NBC Orders More Night Court'
NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....
06/05/2024
ABC Shares Summer Premiere Dates
ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...
06/05/2024
Holly Springs Salamanders Home Opener Less Than Three Weeks Away, Tickets on Sale Now
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
Tonight on Skeem Saam: Kobus busts Pretty in a compromising position
Tonight on Skeem Saam: Kobus busts Pretty in a compromising positionDon't miss Monday, 6 May's riveting episode of South African soapie Skeem Saam on SA...
06/05/2024
Tonight on House of Zwide: Bra Zakes and Sphamandla agree to leave Tembisa and never come back
Tonight on House of Zwide: Bra Zakes and Sphamandla agree to leave Tembisa and n...
06/05/2024
RT Announces Series of Major TV Debates as part of its European Parliament Election Coverage
RT has announced details of its coverage across digital, TV and Radio in the ru...
06/05/2024
The Pros and Cons of Cloud, Hybrid, or On-Premises Radio Operations
For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to adv...
06/05/2024
AI and Big Data Take the Centre Stage in Central Asia at Beetech 2024 Hosted by Beeline Kazakhstan and QazCode
06 May 2024 AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...
06/05/2024
FIRST LOOK AT JIM PARSONS & MAYIM BIALIK REPRISING THEIR ROLES FROM THE BIG BANG THEORY ON THE SERIES FINALE OF YOUNG SHELDON, MAY 16 ON CBS!
FIRST LOOK AT JIM PARSONS & MAYIM BIALIK REPRISING THEIR ROLES FROM THE BIG BAN...
06/05/2024
NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be Presented on NBC and Peacock Through 2032
NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be...
06/05/2024
Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live Drones Over People in Adelaide
Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live...
06/05/2024
Watch the Trailer for 'A Part of You' - Felicia Maxime, Edvin Ryding and Zara Larsson in Leading Roles
Back to All News Watch the Trailer for A Part of You - Felicia Maxime, Edvin Ry...
06/05/2024
FOR-A to focus on Ultra HD at Broadcast Asia
Leadership in 12G-SDI for low impact migration to 4k production...
06/05/2024
STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK
Press release - 6 May 2024 07:31 STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook LinkedIn Twitter Download as PDF Paris, 06 May 2024 ...
06/05/2024
Explore Broadcast Pix's Latest Innovations at InfoComm 2024
Tyngsboro, Mass. - May 6, 2024 - Join us at InfoComm 2024 to experience the latest advancements in live production technology. From June 12-14, 2024, at the Las...
06/05/2024
2024-05-06
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...
06/05/2024
Actress Matseliso Mohale has joined Muvhango'
Actress Matseliso Mohale has joined Muvhango'Talented actress Matseliso Mohale has joined SABC2's soapie Muvhango' as Vhangani's lover and a c...
06/05/2024
Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury Mthetho
Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury MthethoDon't miss Monday, 6 May's riveting episode of South African soapie Smoke...
06/05/2024
NVIDIA and Alphabet's Intrinsic Put Next-Gen Robotics Within Grasp
Intrinsic, a software and AI robotics company at Alphabet, has integrated NVIDIA AI and Isaac platform technologies to advance the complex field of autonomous r...
06/05/2024
A Mighty Meeting: Generative AI, Cybersecurity Connect at RSA
Cybersecurity experts at the RSA Conference this week will be on the hunt for ways to secure their operations in the era of generative AI. They'll find man...
06/05/2024
SES to acquire Intelsat: Investor Relations Frequently Asked Questions
1) What is the rationale of the transaction? What is the benefit for SES shareholders? This combination creates a stronger and more competitive multi-orbit ope...
05/05/2024
Singer Becky G To Close Out TelevisaUnivision's Upfront
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Publicis Won't Use Nielsen's Big Data as Currency in This Upfront
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
Glenn Kirschner, NBC News Legal Analyst, Rips Media Coverage of Trump Trial
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy Marathons The Beverly Hillbillies' May 4-5
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
How NBC Sports Plans to Cover Kentucky Derby
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
05/05/2024
Netflix Announces New Comedy Series 'Roosters', Starring Jeroen Spitzenberger, Waldemar Torenstra, Andr Dongelmans and Benja Bruijning
Back to All News Netflix Announces New Comedy Series Roosters, Starring Jeroen ...
05/05/2024
Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electrifying Trailer for June 6 Debut
Back to All News Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electr...
04/05/2024
Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
Comcast Makes $1M Commitment to Military-Serving Nonprofits
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...