
Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Options, Expanded AI-Driven X-Ray Features Amazon Prime Video becomes the exclusive broadcaster of Thursday Night Football beginning in 2022 By Brandon Costa, Director of Digital
Thursday, October 7, 2021 - 10:46 am
Print This Story | Subscribe
Story Highlights
Thursday Night Football returns to Amazon Prime Video Thursday Night and the live streaming partner is trying out some new interactive, customizable enhancement on the broadcast.
The 2021 campaign marks the final year of the NFL's tri-cast model for Thursday Night Football, where the game airs on FOX, NFL Network, and Prime Video. Beginning in 2022, Prime Video becomes the exclusive home to 15 Thursday Night Football games per season.
For now, Prime Video is offering users the opportunity to choose their own adventure with the broadcast. Most notably, there are a handful of alternate broadcast commentary feeds available. There's the standard FOX feed. Andrea Kremer and Hannah Storm are back in the booth for the fourth consecutive season with their own broadcast. Also returning is an option called Scout's Feed where former scouts Bucky Brooks and Daniel Jeremiah team up with Joy Taylor.
New this year is NFL Next, where Kay Adams hosts alongside analysts Chris Long, Andrew Hawkins, and Daniel Jeremiah. Also, over on Twitch, Andrew Hawkins, Aqib Talib, Joe Thomas, Kimmi Chex, and Nick Mangold provide expert analysis of their own. Three-time Pro Bowl safety-and current New Orleans Saints defensive back-Malcolm Jenkins will also contribute regularly throughout the season to that show.
This season we are adding several new faces to our best-in-class Thursday Night Football broadcast team, Marie Donoghue, vice president of global sports video at Amazon said in an official release. Fans will have even more opportunities to engage with the game each week through multiple viewing options on Prime Video and Twitch, an extensive slate of supporting NFL programming, and immersive gameday experiences like X-Ray and Next Gen Stats.
As for those X-Ray features, the feature which users may be familiar with from watching movies and TV shows on the platform, will once again display play-by-play performance for players during each game. All of the data is fueled by Next Gen Stats, an initiative currently handled in partnership between the NFL and AWS.
From the official release:
For example, fans can dive into a quarterback's average time to throw, a running back's average yards after contact and a wide receiver's average yards of separation. This season, on-demand replays are going one step further with player spotlight, a new AI-driven feature that highlights and follows the ballcarrier throughout the play, showing fans how the play developed in real time. The new player spotlight feature helps further contextualize the major plays throughout the game, making it easier and more intuitive for fans to catch all the action.
Thursday Night Football on Prime Video begins on Thursday, October 7 at 8:20 p.m. ET, as Matthew Stafford and the Los Angeles Rams travel to the Pacific Northwest to take on Russell Wilson and the Seattle Seahawks.
More from Sports Video Group
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...