Sony Pixel Power calrec Sony

Live at GTC: Hear From Industry Leaders Using AI to Drive Innovation and Agility

01/03/2024

Interest in new AI applications reached a fever pitch last year as business leaders began exploring AI pilot programs. This year, they're focused on strategically implementing these programs to create new value and sharpen their competitive advantage.

GTC, NVIDIA's conference on AI and accelerated computing, set for March 18-21 at the San Jose Convention Center, will feature leaders across a broad swath of industries discussing how they're charting the path to AI-driven innovation.

Execs from Bentley Systems, Lowe's, Siemens and Verizon are among those sharing their companies' AI journeys.

Don't miss NVIDIA founder and CEO Jensen Huang's GTC keynote on Monday, March 18, at 1 p.m. PT.

AI Takes Center Stage in Enterprise Technology Priorities Nearly three-quarters of C-suite executives plan to increase their company's tech investments this year, according to a BCG survey of C-suite executives, and 89% rank AI and generative AI among their top three priorities. More than half expect AI to deliver cost savings, primarily through productivity gains, improved customer service and IT efficiencies.

However, challenges to driving value with AI remain, including reskilling workers, prioritizing the right AI use cases and developing a strategy to implement responsible AI.

Join us in person or online to learn how industry leaders are overcoming these challenges to thrive with AI.

Here's a preview of top industry sessions:

Financial Services Navigating the Opportunity for Generative AI in Financial Services, featuring speakers from NVIDIA, MasterCard, Capital One and Goldman Sachs.

Enterprise AI in Banking: How One Leader Is Investing in AI First, featuring Alexandra V. Mousavizadeh, CEO of Evident, and Chintan Mehta, chief information officer and head of digital technology and innovation at Wells Fargo.

How PayPal Reduced Cloud Costs by up to 70% With Spark RAPIDS, featuring Illay Chen, software engineer at PayPal.

Public Sector Generative AI Adoption and Operational Challenges in Government, featuring speakers from Microsoft, NVIDIA and the U.S. Army.

How to Apply Generative AI to Improve Cybersecurity, featuring Bartley Richardson, director of cybersecurity engineering at NVIDIA.

Healthcare Healthcare Is Adopting Generative AI, Becoming One of the Largest Tech Industries, featuring Kimberly Powell, vice president of healthcare and life sciences at NVIDIA.

The Role of Generative AI in Modern Medicine, featuring speakers from ARK Investment Management, NVIDIA, Microsoft and Scripps Research.

How Artificial Intelligence Is Powering the Future of Biomedicine, featuring Priscilla Chan, cofounder and co-CEO of the Chan Zuckerberg Initiative, and Mona Flores, global head of medical AI at NVIDIA.

Retail and Consumer Packaged Goods Augmented Marketing in Beauty With Generative AI, featuring Asmita Dubey, chief digital and marketing officer at L'Or al.

AI and the Radical Transformation of Marketing, featuring Stephan Pretorius, chief technology officer at WPP.

How Lowe's Is Driving Innovation and Agility With AI, featuring Azita Martin, vice president of artificial intelligence for retail and consumer packaged goods at NVIDIA, and Seemantini Godbole, executive vice president and chief digital and information officer at Lowe's.

Telecommunications Special Address: Three Ways Artificial Intelligence Is Transforming Telecommunications, featuring Ronnie Vasishta, senior vice president of telecom at NVIDIA.

Generative AI as an Innovative Accelerator in Telcos, featuring Asif Hasan, cofounder of Quantiphi; Lilach Ilan, global head of business development, telco operations at NVIDIA; and Chris Halton, vice president of product strategy and innovation at Verizon.

How Telcos Are Enabling National AI Infrastructure and Platforms, featuring speakers from Indosat, NVIDIA, Singtel and Telconet.

Manufacturing Accelerating Aerodynamics Analysis at Mercedes-Benz, featuring Liam McManus, technical product manager at Siemens; Erich Jehle-Graf of Mercedes Benz; and Ian Pegler, global business development, computer-aided design at NVIDIA.

Omniverse-Based Fab Digital Twin Platform for Semiconductor Industry, featuring Seokjin Youn, corporate vice president and head of the management information systems team at Samsung Electronics.

Digitalizing Global Manufacturing Supply Chains With Digital Twins, Powered by OpenUSD, featuring Kirk Fleischhaue, senior vice president at Foxconn.

Automotive Applying AI & LLMs to Transform the Luxury Automotive Experience, featuring Chrissie Kemp, chief data and digital product officer at Jaguar Land Rover.

Accelerating Automotive Workflows With Large Language Models, featuring Bryan Goodman, director of artificial intelligence at Ford Motor Co.

How LLMs and Generative AI Will Enhance the Way We Experience Self-Driving Cars, featuring Alex Kendall, cofounder and CEO of Wayve.

Robotics Robotics and the Role of AI: Past, Present and Future, featuring Marc Raibert, executive director at The AI Institute, and Dieter Fox, senior director of robotics research at NVIDIA.

Breathing Life into Disney's Robotic Characters With Deep Reinforcement Learning, featuring Mortiz B cher, associate lab director of robotics at Disney Research.

Media and Entertainment Unlocking Creative Potential: The Synergy of AI and Human Creativity, featuring Andrea Gagliano, senior director of data science, AI/ML at Getty Images.

Beyond the Screen: Unraveling the Impact of AI in the Film Industry, featuring Nikola Todorovic, cofounder and CEO at Wonder Dynamics; Chris Jacquemin, head of digital strategy at WME; and Sanja Fidler, vice president of AI research at NVIDIA.

Revolutionizing Fan Engagement: Unleashing the Power of AI in Software-Defined Production, featuring Lewis Smithingham, senior vice president of innovation and creative solutions
LINK: https://blogs.nvidia.com/blog/industry-leaders-ai-innovation-gtc-2024/...
See more stories from nvidia

North America Stories

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Lightware Sustainability Report Details Product Efficienc...

Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

17/07/2026

NVIDIA Vera Rubin Maximizes Intelligence per Dollar for Post-Training Workloads - a Key Metric for Agentic AI

Think of a professional athlete. What separates elite performers is what happens...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...

16/07/2026

With 36 Unilateral Cameras, NBC Sports Shapes 154th Open Championship Coverage for U.S. Viewers

In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...

16/07/2026

Altitude Sports & Entertainment's Tim De Lay on New SkyCam Digital Feed, Upgraded Studio Space

Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...

16/07/2026

FIFA World Cup 2026: Inside ORF's Austria-Based Production to Bring All the Emotions of the Tournament to Fans

Austria was back at the World Cup for the first time in 28 years, and the team d...

16/07/2026

Inside Gravity Media's Effort To Power the 154th Open Championship Production

With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

16/07/2026

New studio monitoring leads Glensound's 60th year line-up...

Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...

16/07/2026

Complete spectrum of innovation from British exhibitors a...

33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...

16/07/2026

Hitomi Broadcast to showcase HDR colour verification and...

Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...

16/07/2026

SMPTE Kicks Off 110th Anniversary Campaign

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Cox Media Group Taps Waymark for AI Ad Creation Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Parks: Cable Broadband Sub Losses Slow Down

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

CatchLight, Sony Launch Initiative to Help Local Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...