Sony Pixel Power calrec Sony

Live at GTC: Hear From Industry Leaders Using AI to Drive Innovation and Agility

01/03/2024

Interest in new AI applications reached a fever pitch last year as business leaders began exploring AI pilot programs. This year, they're focused on strategically implementing these programs to create new value and sharpen their competitive advantage.

GTC, NVIDIA's conference on AI and accelerated computing, set for March 18-21 at the San Jose Convention Center, will feature leaders across a broad swath of industries discussing how they're charting the path to AI-driven innovation.

Execs from Bentley Systems, Lowe's, Siemens and Verizon are among those sharing their companies' AI journeys.

Don't miss NVIDIA founder and CEO Jensen Huang's GTC keynote on Monday, March 18, at 1 p.m. PT.

AI Takes Center Stage in Enterprise Technology Priorities Nearly three-quarters of C-suite executives plan to increase their company's tech investments this year, according to a BCG survey of C-suite executives, and 89% rank AI and generative AI among their top three priorities. More than half expect AI to deliver cost savings, primarily through productivity gains, improved customer service and IT efficiencies.

However, challenges to driving value with AI remain, including reskilling workers, prioritizing the right AI use cases and developing a strategy to implement responsible AI.

Join us in person or online to learn how industry leaders are overcoming these challenges to thrive with AI.

Here's a preview of top industry sessions:

Financial Services Navigating the Opportunity for Generative AI in Financial Services, featuring speakers from NVIDIA, MasterCard, Capital One and Goldman Sachs.

Enterprise AI in Banking: How One Leader Is Investing in AI First, featuring Alexandra V. Mousavizadeh, CEO of Evident, and Chintan Mehta, chief information officer and head of digital technology and innovation at Wells Fargo.

How PayPal Reduced Cloud Costs by up to 70% With Spark RAPIDS, featuring Illay Chen, software engineer at PayPal.

Public Sector Generative AI Adoption and Operational Challenges in Government, featuring speakers from Microsoft, NVIDIA and the U.S. Army.

How to Apply Generative AI to Improve Cybersecurity, featuring Bartley Richardson, director of cybersecurity engineering at NVIDIA.

Healthcare Healthcare Is Adopting Generative AI, Becoming One of the Largest Tech Industries, featuring Kimberly Powell, vice president of healthcare and life sciences at NVIDIA.

The Role of Generative AI in Modern Medicine, featuring speakers from ARK Investment Management, NVIDIA, Microsoft and Scripps Research.

How Artificial Intelligence Is Powering the Future of Biomedicine, featuring Priscilla Chan, cofounder and co-CEO of the Chan Zuckerberg Initiative, and Mona Flores, global head of medical AI at NVIDIA.

Retail and Consumer Packaged Goods Augmented Marketing in Beauty With Generative AI, featuring Asmita Dubey, chief digital and marketing officer at L'Or al.

AI and the Radical Transformation of Marketing, featuring Stephan Pretorius, chief technology officer at WPP.

How Lowe's Is Driving Innovation and Agility With AI, featuring Azita Martin, vice president of artificial intelligence for retail and consumer packaged goods at NVIDIA, and Seemantini Godbole, executive vice president and chief digital and information officer at Lowe's.

Telecommunications Special Address: Three Ways Artificial Intelligence Is Transforming Telecommunications, featuring Ronnie Vasishta, senior vice president of telecom at NVIDIA.

Generative AI as an Innovative Accelerator in Telcos, featuring Asif Hasan, cofounder of Quantiphi; Lilach Ilan, global head of business development, telco operations at NVIDIA; and Chris Halton, vice president of product strategy and innovation at Verizon.

How Telcos Are Enabling National AI Infrastructure and Platforms, featuring speakers from Indosat, NVIDIA, Singtel and Telconet.

Manufacturing Accelerating Aerodynamics Analysis at Mercedes-Benz, featuring Liam McManus, technical product manager at Siemens; Erich Jehle-Graf of Mercedes Benz; and Ian Pegler, global business development, computer-aided design at NVIDIA.

Omniverse-Based Fab Digital Twin Platform for Semiconductor Industry, featuring Seokjin Youn, corporate vice president and head of the management information systems team at Samsung Electronics.

Digitalizing Global Manufacturing Supply Chains With Digital Twins, Powered by OpenUSD, featuring Kirk Fleischhaue, senior vice president at Foxconn.

Automotive Applying AI & LLMs to Transform the Luxury Automotive Experience, featuring Chrissie Kemp, chief data and digital product officer at Jaguar Land Rover.

Accelerating Automotive Workflows With Large Language Models, featuring Bryan Goodman, director of artificial intelligence at Ford Motor Co.

How LLMs and Generative AI Will Enhance the Way We Experience Self-Driving Cars, featuring Alex Kendall, cofounder and CEO of Wayve.

Robotics Robotics and the Role of AI: Past, Present and Future, featuring Marc Raibert, executive director at The AI Institute, and Dieter Fox, senior director of robotics research at NVIDIA.

Breathing Life into Disney's Robotic Characters With Deep Reinforcement Learning, featuring Mortiz B cher, associate lab director of robotics at Disney Research.

Media and Entertainment Unlocking Creative Potential: The Synergy of AI and Human Creativity, featuring Andrea Gagliano, senior director of data science, AI/ML at Getty Images.

Beyond the Screen: Unraveling the Impact of AI in the Film Industry, featuring Nikola Todorovic, cofounder and CEO at Wonder Dynamics; Chris Jacquemin, head of digital strategy at WME; and Sanja Fidler, vice president of AI research at NVIDIA.

Revolutionizing Fan Engagement: Unleashing the Power of AI in Software-Defined Production, featuring Lewis Smithingham, senior vice president of innovation and creative solutions
LINK: https://blogs.nvidia.com/blog/industry-leaders-ai-innovation-gtc-2024/...
See more stories from nvidia

North America Stories

26/02/2026

Cobalt Digital Returns to ISE with Comprehensive Lineup of IPMX-Ready Solutions

Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers Champaign, IL - January 26, 2...

26/02/2026

Cobalt Digital Products Receive IPMX Product Certification Following Inaugural Testing Event

Cobalt among first manufacturers to achieve verified compliance status with IPMX...

26/02/2026

COBALT ARIA AUD-MON Receives Best of Show Awards at ISE 2026

Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...

26/02/2026

AWS Launches New Tool for Vertical Video Conversion

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Broadpeak Launches Multiview For Live Sports at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Griffin Media Rolls Out Bitcentral Core News At KWTV, KOTV

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Adobes New Firefly QuickCut Gives Video Editors a Starting Point

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Disney Gains But YouTube Continues to Dominate Screentime

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

BCNEXXT Adds HLG-Based HDR To Vipe Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

FCC Launches Inquiry Into Broadcast Sports Rights

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Avids New CPO Discusses AI, NAB Show and Newsroom Tech

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Samsung Taps Gracenote for AI-Powered Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Less Tools, More Visibility: TAG Video Systems at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Studio Technologies Dante-Based Solutions Power High-Prof...

With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...

26/02/2026

BCNEXXT Deploys Live HLG-Based HDR Playout Within Vipe Pl...

BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...

26/02/2026

TAG Video Systems at NAB 2026

TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...

26/02/2026

IBC2026 unveils strategic partnership with EIT Culture an...

IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...

26/02/2026

Clear-Coms Arcadia Central Station and FreeSpeak Icon Bel...

Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Dri...

Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...

26/02/2026

Big Blue Marble named as Launch Partner for AWS Elemental...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...

26/02/2026

Broadpeak launches Multiview solution to simplify multi-s...

New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility Broadpeak, a ...

26/02/2026

Horror Awakens in the Cloud: GeForce NOW Unleashes Capcom's Resident Evil: Requiem'

GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...

25/02/2026

Record Global Audiences Announced as Olympic Baton Passes to French Alps 2030

With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...

25/02/2026

BBC Shrinks IBC Footprint as Remote Production Takes Center Stage

From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...

25/02/2026

Making the Warner Bros. Discovery Sports Winter Olympics Production Work, From Monitoring to Transmission to Comms

Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...

25/02/2026

How Warner Bros. Discovery Sports Used XR to Bring the Peaks of the Dolomites Into View

From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...

25/02/2026

New AWS Elemental Inference' Offers AI-Powered, Real-Time Vertical-Video Conversion

In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...

25/02/2026

Netflix To Livestream Floyd Mayweather Jr. vs. Manny Pacquiao Rematch on Sept. 19 From Sphere

Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...

25/02/2026

Portland Fire, Thorns Announce Landmark Broadcast Partnership with Gray Media's FOX 12 Plus

The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...

25/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at the League's Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

25/02/2026

SVG Sit-Down: Cosm's Devin Poolman and Evan Wimer on Installing 10.5K C360 Cameras at All 32 NHL Venues

The implementation standardizes an integrated workflow connecting ultra-high-res...

25/02/2026

Hangin' With the Hornets: Enjoy Basketball Goes Behind the Scenes at NBA Charlotte Franchise

Targeting a younger audience, creator-led network's Access Granted series hi...

25/02/2026

Orlando Magic Jump Into ST 2110 With New Production-Control Room at Kia Center

Alpha, the project's systems integrator, assisted in the workflow transformation Tipping off the second half of the 2025-26 home schedule against the Houst...

25/02/2026

OCVIBE and Global Digital Display Firm Daktronics Announce Technology Partnership

OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...

25/02/2026

Keeping America's Space Watchtower Sharp: US and Australia Work to Advance Critical Telescope Capacity

L3Harris technicians recently completed a major mirror refurbishment for the U.S...

25/02/2026

Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE

This new offering helps solve for the need to move beyond traditional audience d...

25/02/2026

Samsung taps Gracenote to supercharge range of AI initiatives

Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...

25/02/2026

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent In collaboration with Berklee Global, the Tiwa Savage Music Foundation will hos...

25/02/2026

Wowza Names Jon Corley as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Milan Cortina Winter Olympics U.S. Viewing Best Since 2014

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

When It Comes to the Upper C-Band, Wireless Carriers Want More

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

ASG Elevates Jody Boatwright to Chief Strategy Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Study: Premium Video Ads Outperform YouTube

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

TelevisaUnivision's ViX Streamer Achieves Profitability

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Arch Platform Technologies and Wacom Announce Strategic I...

Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...

25/02/2026

Transform live video for mobile audiences with AWS Elemen...

Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...

25/02/2026

TeleTicino Brings Remote Guests to Air With Precision Usi...

As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...

25/02/2026

Netflix Releases Exclusive Video and First Images From 'Brazil 70 - The Third Star'

Back to All News Netflix Releases Exclusive Video and First Images From Brazil ...

24/02/2026

TNDV Supports Passion Conference 2026 with Cinematic Live Production Workflow

TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...

24/02/2026

Seattle Kraken, TEGNA Announce Multi-Year TV Extension

Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...