
Interest in new AI applications reached a fever pitch last year as business leaders began exploring AI pilot programs. This year, they're focused on strategically implementing these programs to create new value and sharpen their competitive advantage.
GTC, NVIDIA's conference on AI and accelerated computing, set for March 18-21 at the San Jose Convention Center, will feature leaders across a broad swath of industries discussing how they're charting the path to AI-driven innovation.
Execs from Bentley Systems, Lowe's, Siemens and Verizon are among those sharing their companies' AI journeys.
Don't miss NVIDIA founder and CEO Jensen Huang's GTC keynote on Monday, March 18, at 1 p.m. PT.
AI Takes Center Stage in Enterprise Technology Priorities Nearly three-quarters of C-suite executives plan to increase their company's tech investments this year, according to a BCG survey of C-suite executives, and 89% rank AI and generative AI among their top three priorities. More than half expect AI to deliver cost savings, primarily through productivity gains, improved customer service and IT efficiencies.
However, challenges to driving value with AI remain, including reskilling workers, prioritizing the right AI use cases and developing a strategy to implement responsible AI.
Join us in person or online to learn how industry leaders are overcoming these challenges to thrive with AI.
Here's a preview of top industry sessions:
Financial Services Navigating the Opportunity for Generative AI in Financial Services, featuring speakers from NVIDIA, MasterCard, Capital One and Goldman Sachs.
Enterprise AI in Banking: How One Leader Is Investing in AI First, featuring Alexandra V. Mousavizadeh, CEO of Evident, and Chintan Mehta, chief information officer and head of digital technology and innovation at Wells Fargo.
How PayPal Reduced Cloud Costs by up to 70% With Spark RAPIDS, featuring Illay Chen, software engineer at PayPal.
Public Sector Generative AI Adoption and Operational Challenges in Government, featuring speakers from Microsoft, NVIDIA and the U.S. Army.
How to Apply Generative AI to Improve Cybersecurity, featuring Bartley Richardson, director of cybersecurity engineering at NVIDIA.
Healthcare Healthcare Is Adopting Generative AI, Becoming One of the Largest Tech Industries, featuring Kimberly Powell, vice president of healthcare and life sciences at NVIDIA.
The Role of Generative AI in Modern Medicine, featuring speakers from ARK Investment Management, NVIDIA, Microsoft and Scripps Research.
How Artificial Intelligence Is Powering the Future of Biomedicine, featuring Priscilla Chan, cofounder and co-CEO of the Chan Zuckerberg Initiative, and Mona Flores, global head of medical AI at NVIDIA.
Retail and Consumer Packaged Goods Augmented Marketing in Beauty With Generative AI, featuring Asmita Dubey, chief digital and marketing officer at L'Or al.
AI and the Radical Transformation of Marketing, featuring Stephan Pretorius, chief technology officer at WPP.
How Lowe's Is Driving Innovation and Agility With AI, featuring Azita Martin, vice president of artificial intelligence for retail and consumer packaged goods at NVIDIA, and Seemantini Godbole, executive vice president and chief digital and information officer at Lowe's.
Telecommunications Special Address: Three Ways Artificial Intelligence Is Transforming Telecommunications, featuring Ronnie Vasishta, senior vice president of telecom at NVIDIA.
Generative AI as an Innovative Accelerator in Telcos, featuring Asif Hasan, cofounder of Quantiphi; Lilach Ilan, global head of business development, telco operations at NVIDIA; and Chris Halton, vice president of product strategy and innovation at Verizon.
How Telcos Are Enabling National AI Infrastructure and Platforms, featuring speakers from Indosat, NVIDIA, Singtel and Telconet.
Manufacturing Accelerating Aerodynamics Analysis at Mercedes-Benz, featuring Liam McManus, technical product manager at Siemens; Erich Jehle-Graf of Mercedes Benz; and Ian Pegler, global business development, computer-aided design at NVIDIA.
Omniverse-Based Fab Digital Twin Platform for Semiconductor Industry, featuring Seokjin Youn, corporate vice president and head of the management information systems team at Samsung Electronics.
Digitalizing Global Manufacturing Supply Chains With Digital Twins, Powered by OpenUSD, featuring Kirk Fleischhaue, senior vice president at Foxconn.
Automotive Applying AI & LLMs to Transform the Luxury Automotive Experience, featuring Chrissie Kemp, chief data and digital product officer at Jaguar Land Rover.
Accelerating Automotive Workflows With Large Language Models, featuring Bryan Goodman, director of artificial intelligence at Ford Motor Co.
How LLMs and Generative AI Will Enhance the Way We Experience Self-Driving Cars, featuring Alex Kendall, cofounder and CEO of Wayve.
Robotics Robotics and the Role of AI: Past, Present and Future, featuring Marc Raibert, executive director at The AI Institute, and Dieter Fox, senior director of robotics research at NVIDIA.
Breathing Life into Disney's Robotic Characters With Deep Reinforcement Learning, featuring Mortiz B cher, associate lab director of robotics at Disney Research.
Media and Entertainment Unlocking Creative Potential: The Synergy of AI and Human Creativity, featuring Andrea Gagliano, senior director of data science, AI/ML at Getty Images.
Beyond the Screen: Unraveling the Impact of AI in the Film Industry, featuring Nikola Todorovic, cofounder and CEO at Wonder Dynamics; Chris Jacquemin, head of digital strategy at WME; and Sanja Fidler, vice president of AI research at NVIDIA.
Revolutionizing Fan Engagement: Unleashing the Power of AI in Software-Defined Production, featuring Lewis Smithingham, senior vice president of innovation and creative solutions
North America Stories
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...
13/04/2026
intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...
13/04/2026
Starting from scratch, the team built an in-house content platform comprising ga...
13/04/2026
Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show
When the 2026 N...
13/04/2026
Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...
13/04/2026
Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...
13/04/2026
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...
13/04/2026
Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...
13/04/2026
OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...
13/04/2026
The show will deploy 18 cameras across two sets and the draft floor, including a...
13/04/2026
L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...
13/04/2026
By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H
Disguise, the company powering everyt...
13/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...
13/04/2026
Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...
13/04/2026
Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition
LTN today announced the appointments of Mark Romano as Vice Presiden...
13/04/2026
LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...
13/04/2026
Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...
13/04/2026
How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...
13/04/2026
Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...
13/04/2026
Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
DHD audio, developer and manufacturer of digital audio systems for professional broadcast, has launched a comprehensive brand update to mark its 30th anniversar...
13/04/2026
Stegawave, an Irish technology company specialising in forensic watermarking for video content, today announced the launch of its anti-piracy platform for live ...
13/04/2026
New version of Quortex PowerVu delivers a standards-based approach to satellite-to-IP transitions, eliminating the need for baseband workflows and complex infra...
13/04/2026
Grass Valley LDX camera systems enable leading German production company to support broadcast and cinematic live production within a single environment.
Grass ...
13/04/2026
London, UK, 13 April 2026 Techex and MediaKind today announced a partnership to integrate Techexs IP transport and orchestration technology, tx edge, directly...
13/04/2026
In today's hybrid education environments, there is no one-size-fits-all' AV solution. Lightware's extensive AV portfolio addresses this challenge, ...
13/04/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed t...
13/04/2026
Freelance Video Cameraman - Los Angeles
Brie Clayton April 13, 2026
0 Comments
Freelance Video Cameraman
April 8, 2026COW Jobs: Director Needed for ...
13/04/2026
Atomos to Acquire Flanders Scientific
Brie Clayton April 13, 2026
0 Comments
Strengthening commitment to precision monitoring, from camera to delivery...
13/04/2026
Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premi...
13/04/2026
NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character ...
13/04/2026
Manifold Introduces AT300 Multiviewer Support at NAB 2026
Brie Clayton April 13, 2026
0 Comments
and adds HDR-SDR conversion to the recently announced...
13/04/2026
Back to All News
Thank You Next, Another Self and Graveyard Return to Netflix W...
13/04/2026
Back to All News
Rafa, the Rafael Nadal Documentary, Premieres on Netflix on May 29
Entertainment
13 April 2026
GlobalSpain
Link copied to clipboard
Disco...
12/04/2026
Beeble expands AI production workflow ahead of NAB 2026 with background remover
Brie Clayton April 11, 2026
0 Comments
Ahead of its upcoming participa...
12/04/2026
Like and Transcribe Mei Semones BM '22 blends languages and techniques to create her singular style.
April 10, 2026
By
Bryan Parys
Mei Semones BM '...
12/04/2026
Cue the Change Nicknamed the Converse Conductor, Jonathon Heyward BM '14 is making classical music more relatable.
April 10, 2026
By
Sarah Godcher Murp...
12/04/2026
Heat Wave Inside Miamis sizzling, boundary-blurring Latin music scene.
April 13, 2026
By
Ricardo Herrera Bandrich
Image by Stella Levi
Down there: Thats ...