As digital transformation leaps ahead by decades, companies see increased need for intelligence to build better products
San Francisco, CA May 21, 2020 COVID-19 shifted the world online overnight, creating a dramatic and sustained growth in demand for digital products. Product experience is now the best competitive advantage any business can have. Amplitude, the leader in product intelligence, today announced $50 million in Series E funding, led by GIC, bringing its valuation to over one billion. Alongside GIC, Sorenson Capital joined existing investors including Sequoia Capital, Benchmark, Battery Ventures, IVP, and Lead Edge Capital, bringing Amplitude's total funding to $186 million.
Amplitude pioneered product intelligence, which helps teams understand how customers are using their products. They can track user behavior in real-time, analyze what experiences improve retention and drive systematic growth for the business.
Amplitude's product intelligence platform powers over 40,000 digital products used by customers across more than 180 countries and has insight into more than 1.4 trillion customer actions each month. In the past 90 days, Amplitude has seen a 44% increase in behavioral actions tracked across digital customers.
Building the best digital product experience has never been more critical for businesses, said Spenser Skates, Amplitude CEO and Co-founder. Product teams can't afford to fly blind they need a real-time understanding of how customers are using their products. With product intelligence, they have an edge on the competition and are able to drive growth and retain customers when it matters more than ever.
Twenty-four Fortune 100 companies use Amplitude. Companies like NBC Universal, Burger King, PayPal, Peloton, Atlassian, Instacart and more rely on Amplitude's platform to build the products that define the way we live and work.
Media companies are competing on innovation speed and customer engagement, said Eddie Lee, SVP of Product and Technology at NBC Entertainment Digital. We needed to clearly understand our users' behavior and the impact of product features and experiments. After switching to Amplitude, our team has been able to grow key business metrics and enabled true data democratization and collaboration across the organization.
This funding news follows significant company momentum, with highlights including:
Leading product innovation: Over the past few months, Amplitude launched Conversion Drivers to instantly uncover why users convert or drop-off, re-architected their custom database NOVA for even faster insights, and introduced several integrations including to Adobe Analytics, Intercom, and Amazon Appflow. Amplitude also recently acquired predictive analytics pioneer ClearBrain.
Expanded leadership team and global employee headcount: Amplitude added Chief Revenue Officer Matthew Heinz to its leadership team, who joined from Adobe and Marketo. The company expanded its footprint in Europe and Asia Pacific, increasing international headcount rapidly in the past year.
Industry recognition: Amplitude is a Forbes Cloud 100 and Product School's Best Data Product winner, and a G2 Spring 2020 leader. The company was also recognized for having one of the best D&I programs among San Francisco-based companies.
Now more than ever, we must build products to unlock the potential of teams working in an all digital world, said Ivan Galea, VP Analytics and Data Science, Atlassian. The real-time insights we get from Amplitude enable us to uncover new opportunities and create amazing products exponentially faster. We rely heavily on Amplitude in our product development cycle with over 1,000 active users across multiple functions, teams, and geographies.
With the new fundraise, Amplitude will accelerate machine learning innovation for AI-enabled analytics that help teams prioritize what to build next, personalize experiences, and predict outcomes. The team is also expanding technology investments in enterprise data trust, ecosystem integrations, and support for its growing global presence in Europe and Asia-Pacific.
Amplitude was founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang to help the world build better products. The company is headquartered in San Francisco and currently has 324 employees.
To learn more about Amplitude, please visit www.amplitude.com.
About Amplitude
Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform, real-time data solution of choice for modern product and growth teams. Amplitude powers over 40,000 digital products at companies like Microsoft, NBC, Twitter, Adidas, CapitalOne, Atlassian, and Procter & Gamble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
As digital transformation leaps ahead by decades, companies see increased need for intelligence to build better products
