
As digital transformation leaps ahead by decades, companies see increased need for intelligence to build better products
San Francisco, CA May 21, 2020 COVID-19 shifted the world online overnight, creating a dramatic and sustained growth in demand for digital products. Product experience is now the best competitive advantage any business can have. Amplitude, the leader in product intelligence, today announced $50 million in Series E funding, led by GIC, bringing its valuation to over one billion. Alongside GIC, Sorenson Capital joined existing investors including Sequoia Capital, Benchmark, Battery Ventures, IVP, and Lead Edge Capital, bringing Amplitude's total funding to $186 million.
Amplitude pioneered product intelligence, which helps teams understand how customers are using their products. They can track user behavior in real-time, analyze what experiences improve retention and drive systematic growth for the business.
Amplitude's product intelligence platform powers over 40,000 digital products used by customers across more than 180 countries and has insight into more than 1.4 trillion customer actions each month. In the past 90 days, Amplitude has seen a 44% increase in behavioral actions tracked across digital customers.
Building the best digital product experience has never been more critical for businesses, said Spenser Skates, Amplitude CEO and Co-founder. Product teams can't afford to fly blind they need a real-time understanding of how customers are using their products. With product intelligence, they have an edge on the competition and are able to drive growth and retain customers when it matters more than ever.
Twenty-four Fortune 100 companies use Amplitude. Companies like NBC Universal, Burger King, PayPal, Peloton, Atlassian, Instacart and more rely on Amplitude's platform to build the products that define the way we live and work.
Media companies are competing on innovation speed and customer engagement, said Eddie Lee, SVP of Product and Technology at NBC Entertainment Digital. We needed to clearly understand our users' behavior and the impact of product features and experiments. After switching to Amplitude, our team has been able to grow key business metrics and enabled true data democratization and collaboration across the organization.
This funding news follows significant company momentum, with highlights including:
Leading product innovation: Over the past few months, Amplitude launched Conversion Drivers to instantly uncover why users convert or drop-off, re-architected their custom database NOVA for even faster insights, and introduced several integrations including to Adobe Analytics, Intercom, and Amazon Appflow. Amplitude also recently acquired predictive analytics pioneer ClearBrain.
Expanded leadership team and global employee headcount: Amplitude added Chief Revenue Officer Matthew Heinz to its leadership team, who joined from Adobe and Marketo. The company expanded its footprint in Europe and Asia Pacific, increasing international headcount rapidly in the past year.
Industry recognition: Amplitude is a Forbes Cloud 100 and Product School's Best Data Product winner, and a G2 Spring 2020 leader. The company was also recognized for having one of the best D&I programs among San Francisco-based companies.
Now more than ever, we must build products to unlock the potential of teams working in an all digital world, said Ivan Galea, VP Analytics and Data Science, Atlassian. The real-time insights we get from Amplitude enable us to uncover new opportunities and create amazing products exponentially faster. We rely heavily on Amplitude in our product development cycle with over 1,000 active users across multiple functions, teams, and geographies.
With the new fundraise, Amplitude will accelerate machine learning innovation for AI-enabled analytics that help teams prioritize what to build next, personalize experiences, and predict outcomes. The team is also expanding technology investments in enterprise data trust, ecosystem integrations, and support for its growing global presence in Europe and Asia-Pacific.
Amplitude was founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang to help the world build better products. The company is headquartered in San Francisco and currently has 324 employees.
To learn more about Amplitude, please visit www.amplitude.com.
About Amplitude
Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform, real-time data solution of choice for modern product and growth teams. Amplitude powers over 40,000 digital products at companies like Microsoft, NBC, Twitter, Adidas, CapitalOne, Atlassian, and Procter & Gamble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...
20/05/2026
Back to All News
One Hundred Years of Solitude Concludes This August, With Part...
20/05/2026
Back to All News
Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22
Entertainment
20 May 2026
GlobalJapan
Link copied to clipboard
Netflix...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...