Gearhouse Broadcast becomes UK distributor of Aperi technology

New technology partnership agreed after initial presentation at IBC2016

Gearhouse Broadcast to become a distributor of Aperi's IP platform for the UK and Ireland

Aperi's live IP MFV technology to provide Gearhouse customers with more efficient production and networking processes

Partnership to be launched at BVE 2017 on Aperi's stand K18

Watford, UK. 31 January 2017 - Gearhouse Broadcast, a leading supplier of specialist broadcast solutions has become the UK's developer and distributor of Aperi's live IP media function virtualisation (MFV). The agreement is part of Gearhouse's ongoing commitment to developing new technologies for the broadcast industry including 4K production workflows, hardware virtualisation and IP video and remote production infrastructures.

Because they will become such a big part of the broadcast industry, Gearhouse has been actively researching IP video infrastructures and remote production workflows. After our joint technology demonstration at IBC last year, we've extended our relationship with Aperi. We've made this happen because we believe it's one of the key technology providers and industry disruptors as far as new IP technology goes, said Martin Paskin, systems integration manager at Gearhouse Broadcast.

As a technology that's gaining a lot of attention, the distribution of Aperi's innovative MFV live IP workflow allows Gearhouse to provide its clients with a more flexible, cost effective and reliable production infrastructure. The partnership comes as Gearhouse's extensive global event projects and systems integration customer base is already recognising the potential production benefits and efficiencies that are to be gained by the implementation of IP platforms like Aperi's.

Aperi ceo Joop Jansen said: Gearhouse's expertise in recognising and implementing new technology is what's driven us to make it our UK partner and distributor. With this partnership, we can provide customers with robust transitions to more elastic production infrastructures based on real-time software functions and native IP generic server platforms.

Using software-based real-time IP media processing, Aperi's technology enhances live production and networking processes and has been deployed in major media networks and studio environments in North America, UK, Europe and Asia Pacific. At IBC2016, a demonstration between the two companies saw a number of live and sourced 4K signals sent from Gearhouse's stand to Aperi's stand some 500 metres away. The signals were brought back to the Gearhouse stand, where 4K clean switching was shown on a big screen to demonstrate how it's possible to send compressed 4K signals over IP and distribute them without degrading picture quality.

Gearhouse will be at Aperi's booth located at the entrance of the IABM stand (K18) at BVE at ExCeL London between 28 February and 2 March 2017.

About Gearhouse Broadcast

Gearhouse Broadcast is a market leader in the field of broadcast services and specialises in broadcast equipment rental, equipment sales, project solutions and systems integration. Operating globally from its offices in the UK, US, Australia, Qatar and France, the company offers huge experience and a proven track record in delivering major world sporting and entertainment events.

Find out more at Gearhouse Broadcast and @GearhouseB

About Aperi Corporation

Aperi is the leading provider of live IP Media Function Virtualization (MFV) solutions for the broadcast industry. The company was founded in 2013, with the vision of bringing software defined, real-time media processing closely integrated with non-blocking native-IP switch fabric to live media content production. Aperi's open and standards-based solutions bring data center robustness, agility and economics to the most mission-critical live sports, entertainment and news program productions in the world.

The team comprises of an ideal combination of innovative cloud computing and networking technical experts and broadcast video industry veterans. Their track record spans decades of groundbreaking innovations and worldwide quality product development in the live broadcast media, transport and IT sectors. The leadership team has a solid track record of managing high tech companies serving thousands of customers across the globe.

To learn more about Aperi Corporation, please visit www.apericorp.com and follow @apericorp on Twitter.

LINK:	http://www.theiabm.org/news/member-news/blogart4415...
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