Broadcast operations are on the cusp of another technology revolution, which so far has been a quiet revolution. But according to Telestreams Tim MacGregor, thats all about to change
By Contributor
Published: July 1, 2021
Broadcast operations are on the cusp of another technology revolution, which so far has been a quiet revolution. But according to Telestream's Tim MacGregor, that's all about to change
target=_blank title=Share on LinkedIn class=share-linkedin>
The broadcast industry is notable for several things, a major one being that new technology adoption typically comes with a transition phase. Today, this is evident in the transition from SDI to IP and from on-prem, server-based media processing to using cloud-native services for that purpose. The cloud transition must consider the driving factors enabling the transition, the massive size of media files, mandatory reliability and high quality, and it must consider the fact that media companies do not, and in many cases, cannot be tied to a single cloud provider.
Focusing on the transition to cloud, there are several factors providing the impetus to make the move. First, the acceptance and adoption of cloud infrastructure is becoming more prevalent. There is a mindset change underway from owning and managing a private data centre to adoption of cloud services for storage and management of media content.
Second, cloud-based services are widely available for many applications, which means there is less concern about them for use in the media and entertainment industry. The unfamiliar can often be rejected out of hand for just that reason - it's different from the norm . As cloud adoption becomes more ubiquitous there is a need to have cloud-native software services available to execute media workflows. This is where media companies are going and having access to deployment options is the best way for them to facilitate a transition.
Third, and this has long been true going back to the origin of cloud-native services, elasticity (the ability to set resource limits based on demand fluctuation) and scalability (the ability to expand and contract resources in lock step with demand fluctuation) ideally suits the requirements for media processing engineering and operations. Media companies can control their costs by limiting capacity (and changing those limits over time) and stretching out timelines, or they can scale up to peak demand for maximum throughput and continue to match resources to demand. There is no need to overbuild media processing capacity when utilising elastic cloud resources.
Fourth, as the decentralisation of workers accelerates, native cloud media services allow remote workforces to more easily collaborate and not rely on hardware and locally installed software.
Fifth, change is occurring with respect to the operations of the media companies. More and more there is core competency in software development and a desire by those groups to be flexible in the deployment of their workflows. These development teams want to control the decision making and technology integration themselves without relying on their suppliers' road maps.
Data gravityMassive media files require processing where the data resides, and movement of this content needs to be minimised or eliminated altogether. If it resides in the cloud or is destined for storage and distribution in the cloud, then it should be processed in the cloud. This is data gravity where the processing is brought to the media and not the other way around. Thus, moving massive media files can be eliminated.
At Telestream, we have been focused on harnessing the power and versatility of cloud-based data processing for some considerable time. Bringing the Telestream Media Framework to the cloud allows for continuity for our customers workflows by using an underlying technology they can trust.
What is the Telestream Media Framework? For decades, Telestream has been developing the workflow and transcoding technologies used by media and entertainment companies worldwide. The Telestream Media Framework is what sits behind our Vantage Media Processing Platform, Vantage Cloud Port and now, the Telestream Cloud Transform service.
We see a need to create cloud-based systems that feel and look familiar to operators and immediately create confidence that this new way of working is an evolutionary development rather than a leap of faith.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-726x406.jpg alt= width=560 height=313 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-726x406.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-353x197.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-768x429.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-1536x859.jpg 1536w, https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-2048x1145.jpg 2048w, https://www.tvbeurope.com/wp-content/uploads/2021/07/Telestream-PressImage-Cloud-Transform-241x136.jpg 241w data-sizes=(max-width: 560px) 100vw, 560px />As remote working becomes more popular, cloud SaaS products allow decentralised workforces to more easily collaborate and not rely on hardware and locally installed software. Furthermore, there has been a change in who manages the operations of the media companies. More and more, there is core competency in software development and Telestream's Transform service, as an API-first software product allows those groups to be flexible in their deployment of their workflows. Building on this trend, Telestream has created a new cloud-based media engineering service that exploits this n
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Broadcast operations are on the cusp of another technology revolution, which so far has been a quiet revolution. But according to Telestreams Tim MacGregor, thats all about to change
