NWSL & Overtime Re-Up Gen-Z Focused Content Partnership

For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even closer to the game throughout the 2026 season, with behind-the-scenes access to players, game highlights, and more.

Built around a shared focus on innovation and community engagement, the partnership will span the entire duration of the 2026 season, including the regular season, playoffs, and championship. As the NWSL continues to expand its footprint, Overtime's 100M+ social following and strong resonance with Gen Z and younger audiences will help the league reach new fans while deepening engagement through digital-first storytelling.

This builds on the momentum of last year's partnership - Overtime's first with a professional women's sports league - and underscores both organizations' commitment to growing women's sports.

The 2026 season is the third under the NWSL's historic four-year domestic media rights agreements with CBS Sports, ESPN, Prime Video, and Scripps' ION, with more than 120 matches airing nationally throughout the campaign. The NWSL kicked off its 14th season with the Challenge Cup on February 20, followed by the regular season opener on March 13, and will conclude with the NWSL Championship on November 21.

Overtime also runs OT Select, the elite high school women's basketball league/showcase that's become a pipeline for future NCAA/WNBA stars, and partners with the WNBA on a content-based deal that helps the league share content across Overtime's expansive audience of next generation basketball fans.

LINK:	https://www.sportsvideo.org/2026/04/30/nwsl-overtime-re-up-gen-z-focus...
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