With the 6th (!) installment of the Fast & Furious franchise hitting theaters this Friday, we think it is time to take a look at actor and social media extraordinaire Vin Diesel.
Nowadays, it's simply not enough for actors to sit back and attend various press days for the films and projects they are trying to promote. Thanks to social media, celebrities are expected to interact with fans and shill their upcoming artistic endeavors. While many celebrities have revealed themselves to be quite talented on the social media sphere (like The Rock), none have mastered the art like Vin Diesel.
Although this walking teddy-bear with muscles is on only one social media channel Facebook he makes the most of it by hosting one of the largest fan pages on the internet. With 42 million likes and growing, Diesels page ably caters to and celebrates the most devoted fans in the world. From his Facebook platform, Diesel speaks directly to his legion of admirers, in both English and Spanish, with candor and respect.
He shares their fan art (which are usually pictures of him with an inspiring quote superimposed) and changes his marquee image frequently to emphasize to his fanbase his appreciation of their work. Diesel joins the fun by frequently posting personal pictures and videos of himself (on Vinbook as he lovingly calls it). The result? As fan base that feels included in his life off-screen.
The multi-cultural actor/filmmaker also makes it clear to his fans that they are the lynchpin of his career. And why should he not? Fast Five went on to gross over 600 million dollars at the worldwide box office, and the series continues to thrive. On Valentine's Day this year, the star recorded himself singing Rihanna's Stay and put the performance on his page, dedicated to his familia. For Diesel, the terms familia and fanbase are interchangeable. While some scoffed at his untrained voice, this heartfelt video went viral. It's not often that a star offers such a raw, sincere and spontaneous tribute to his public.
We should add that Diesel's interactions with his fans are not all fun and games. The actor/filmmaker solicits his followers for advice and makes his films specifically with them in mind. In fact, Fast & Furious is not the only franchise Diesel is returning to this year. Due to his own persistence and the support of his page, Diesel will again play the popular Furyan mercenary Riddick in the third installment of the Riddick series, coming to theaters this September. He kept fans involved every step of the way, even making Facebook videos with director David Twohy to directly address fan's questions and concerns about the third film.
There are even rumors of a third xXx film in which Diesel would return to the franchise as extreme sports star/government operative Xander Cage. He sat out the sequel, xXx: State of the Union, and left it to Ice Cube to play the lead. And why do you think the action star is entertaining the prospect of reviving another franchise? Because his fans requested it. He openly values their input even to the point of asking his followers who they would like to see him work with in the future. His question got over 50,000 responses.
So have the studios taken notice of Diesel's massive Facebook presence? You bet they have. The third Riddick movie was largely made possible by the clamor of fans on Diesel's site. In addition to the personal videos Diesel makes for his fans (which have tapered off in recent months), the actor provides exclusive first looks on his page, including the teaser to Riddick.
Like his character Dominic Toretto in the Fast & Furious franchise, Vin Diesel values family above as else. There is a reason that his movies perform so well at the box office. Diesel makes his fans feel like a valuable part of the process, and so they are. When he asks them to see one of his films on opening weekend and to tell their friends to come too, they do, feeling more like they are supporting a friend than a big Hollywood production.
Can other actors duplicate the success on social media that Vin Diesel has enjoyed? Perhaps, but it will be difficult to top the master marketer.
--
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
With the 6th (!) installment of the Fast & Furious franchise hitting theaters this Friday, we think it is time to take a look at actor and social media extraordinaire Vin Diesel. 
