Global CTV Video Impressions Outpace Mobile for First Time

NEW YORK, N.Y. In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global video impressions, with nearly half (46%) of all video impressions, up from 40% in 2020. Meanwhile, mobile declined from 43% to 39%, showing that consumers continue to flock to streaming devices to consume content.

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