Editor Bob Carr to be Inducted into AICP Post Hall of Fame Chicago, IL April 30, 2019 The late Bob Carr, an award-winning editor and co-founder of the Chicago post boutique NuWorld, will be inducted into the Post Hall of Fame at the 2019 AICP Post Awards, set to take place here on May 16.
Carr, who passed away last September at the age of 72, is widely considered one of the founders of the post production trade association that came to be known as AICE, which in turn merged with AICP in January of 2018. In addition, he served as the first president of the association's Chicago chapter.
Known as a passionate advocate of the role of the editor in the commercial creative and production process, Carr got his start working at the Chicago editorial shop Edit Chicago before being hired by the iconic editor Jimmy Smyth, who brought him to Optimus. He remained there for over two decades, working on high profile national spots for brands like Budweiser, Michelob, Levi's, McDonald's and many others. During this time he mentored many young editors and was a trusted collaborator for the city's top agency producers and creatives.
In 1993 Carr teamed with fellow Optimus editors James Yamus Mudra (who was inducted into the AICE Hall of Fame in 2010), Joe Malecki and Michael LaBellarte to launch NuWorld. The company quickly made a name for itself, not only for its talented lineup of editors but also as one of the first editorial boutiques in Chicago to embrace non-linear editing. After closing NuWorld in 2001, Carr partnered with another editing legend, Larry Bridges, joining the Chicago office of Red Car, where he remained until the company closed in 2013.
Over the years Carr edited ads shot by the industry's best known and most sought-after directors, from Joe Pytka and Bob Giraldi to James Gartner, Leslie Dektor and Steve Horn. His work on campaigns like The Night Belongs to Michelob and Levi's 501 Blues set visual trends that influenced advertising for years afterwards. Locally, he helped make the Illinois Tourism ads warm and inviting, and he had a deft touch on numerous McDonald's ads.
Doug Behm, Group Creative Director at mcgarrybowen, met Carr back when he was a junior creative at DDB, and recalls being somewhat starstruck about working with him at first. Bob cut commercials that I was in awe of, he recalled. I was drawn to him, and we talked quite a bit. I learned about the business from Bob.
Behm worked with Carr throughout his career, and even lent a hand in the launch of NuWorld, designing the studio's logo. What impressed him the most about Carr, he added, is that he wanted to know about the idea before he thought about the edit. He asked us what we were looking for in terms of emotions or responses. Behm says he could even call Carr if he was having a problem nailing the cut when working with a different editor, and Bob was always able to help talk me through it. I appreciated and respected him for his ability to do that.
The most important lesson Bob taught me was to look at editing as a craft, not just operating equipment and making clients happy, says Editor Jan Maitland, founder of Utopic, who worked with Carr while at Optimus and who stayed in touch with him throughout his career. He lived and breathed editing, and shared it with all of us. He saw tremendous value in coming up with a great idea or solution, and then executing on it.
As an editor, Maitland says Carr succeeded for many reasons. Bob was very succinct in his approach to storytelling, and very in tune with his empathetic nerve, Maitland notes. He had a knack for pulling things out of the footage that would resonate with viewers, and he'd always get right to the heart of the narrative. And that was at the root of his talent as an editor he was all about the story, and he took this very seriously. Only when the narrative thread was set would he start polishing it visually.
And he did it, Maitland adds, quickly: He'd get to a better story, more fully realized, faster than anyone. He was very confident in himself, and clients knew it. And he wasn't shy about pointing out the contributions he'd made, which were all related to the importance of the editor. It helped that he had the awards to back this up.
Former NuWorld partner Michael LaBellarte says another quality that set Carr apart was his focus on the craft of editing. He was very detail-oriented, but also passionate, and he was always pushing with talent, with technology and with creativity, he recalls. Our clients saw that in him, and that's a big part of what made him so successful. It's why I enjoyed being his partner.
Carr's entrance to the Hall of Fame seems like a foregone conclusion to many who know him well. He really was all about executing the idea, and not just editing, says Behm. And once you got him interested, he was all in, and would stick with it as long as you wanted to. He had a passion not just for the job, but for the industry itself.
Indeed, he was an active participant in championing the post production industry in Chicago, notes Craig Lewandowski, Editor and Partner at Utopic, who worked under Carr as an assistant at NuWorld: Bob was a huge proponent of AICE, and was one of the people who helped launch the association. He was super-invested in the business, and always willing to talk about the craft of post production.
Adds LaBellarte, Bob made the editing of commercials much bigger than it had ever been. He made it above the line, and elevated the role of the editor. Beyond that, Carr also made himself indispensable to his clients: When you hire an editor, they become part of the creative team, and their contributions are integral, LaBellarte continues. Bob was a valued member of the creative team.
Behm, among others, described Ca
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
Editor Bob Carr to be Inducted into AICP Post Hall of Fame Chicago, IL April 30, 2019 The late Bob Carr, an award-winning editor and co-founder of the Chicago post boutique NuWorld, will be inducted into the Post Hall of Fame at the 2019 AICP Post Awards, set to take place here on May 16.
