Editor Bob Carr to be Inducted into AICP Post Hall of Fame Chicago, IL April 30, 2019 The late Bob Carr, an award-winning editor and co-founder of the Chicago post boutique NuWorld, will be inducted into the Post Hall of Fame at the 2019 AICP Post Awards, set to take place here on May 16.
Carr, who passed away last September at the age of 72, is widely considered one of the founders of the post production trade association that came to be known as AICE, which in turn merged with AICP in January of 2018. In addition, he served as the first president of the association's Chicago chapter.
Known as a passionate advocate of the role of the editor in the commercial creative and production process, Carr got his start working at the Chicago editorial shop Edit Chicago before being hired by the iconic editor Jimmy Smyth, who brought him to Optimus. He remained there for over two decades, working on high profile national spots for brands like Budweiser, Michelob, Levi's, McDonald's and many others. During this time he mentored many young editors and was a trusted collaborator for the city's top agency producers and creatives.
In 1993 Carr teamed with fellow Optimus editors James Yamus Mudra (who was inducted into the AICE Hall of Fame in 2010), Joe Malecki and Michael LaBellarte to launch NuWorld. The company quickly made a name for itself, not only for its talented lineup of editors but also as one of the first editorial boutiques in Chicago to embrace non-linear editing. After closing NuWorld in 2001, Carr partnered with another editing legend, Larry Bridges, joining the Chicago office of Red Car, where he remained until the company closed in 2013.
Over the years Carr edited ads shot by the industry's best known and most sought-after directors, from Joe Pytka and Bob Giraldi to James Gartner, Leslie Dektor and Steve Horn. His work on campaigns like The Night Belongs to Michelob and Levi's 501 Blues set visual trends that influenced advertising for years afterwards. Locally, he helped make the Illinois Tourism ads warm and inviting, and he had a deft touch on numerous McDonald's ads.
Doug Behm, Group Creative Director at mcgarrybowen, met Carr back when he was a junior creative at DDB, and recalls being somewhat starstruck about working with him at first. Bob cut commercials that I was in awe of, he recalled. I was drawn to him, and we talked quite a bit. I learned about the business from Bob.
Behm worked with Carr throughout his career, and even lent a hand in the launch of NuWorld, designing the studio's logo. What impressed him the most about Carr, he added, is that he wanted to know about the idea before he thought about the edit. He asked us what we were looking for in terms of emotions or responses. Behm says he could even call Carr if he was having a problem nailing the cut when working with a different editor, and Bob was always able to help talk me through it. I appreciated and respected him for his ability to do that.
The most important lesson Bob taught me was to look at editing as a craft, not just operating equipment and making clients happy, says Editor Jan Maitland, founder of Utopic, who worked with Carr while at Optimus and who stayed in touch with him throughout his career. He lived and breathed editing, and shared it with all of us. He saw tremendous value in coming up with a great idea or solution, and then executing on it.
As an editor, Maitland says Carr succeeded for many reasons. Bob was very succinct in his approach to storytelling, and very in tune with his empathetic nerve, Maitland notes. He had a knack for pulling things out of the footage that would resonate with viewers, and he'd always get right to the heart of the narrative. And that was at the root of his talent as an editor he was all about the story, and he took this very seriously. Only when the narrative thread was set would he start polishing it visually.
And he did it, Maitland adds, quickly: He'd get to a better story, more fully realized, faster than anyone. He was very confident in himself, and clients knew it. And he wasn't shy about pointing out the contributions he'd made, which were all related to the importance of the editor. It helped that he had the awards to back this up.
Former NuWorld partner Michael LaBellarte says another quality that set Carr apart was his focus on the craft of editing. He was very detail-oriented, but also passionate, and he was always pushing with talent, with technology and with creativity, he recalls. Our clients saw that in him, and that's a big part of what made him so successful. It's why I enjoyed being his partner.
Carr's entrance to the Hall of Fame seems like a foregone conclusion to many who know him well. He really was all about executing the idea, and not just editing, says Behm. And once you got him interested, he was all in, and would stick with it as long as you wanted to. He had a passion not just for the job, but for the industry itself.
Indeed, he was an active participant in championing the post production industry in Chicago, notes Craig Lewandowski, Editor and Partner at Utopic, who worked under Carr as an assistant at NuWorld: Bob was a huge proponent of AICE, and was one of the people who helped launch the association. He was super-invested in the business, and always willing to talk about the craft of post production.
Adds LaBellarte, Bob made the editing of commercials much bigger than it had ever been. He made it above the line, and elevated the role of the editor. Beyond that, Carr also made himself indispensable to his clients: When you hire an editor, they become part of the creative team, and their contributions are integral, LaBellarte continues. Bob was a valued member of the creative team.
Behm, among others, described Ca
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Longtime MLB Network employee David Maybrown passed away Thursday at the age of 57. David joined MLB Network in 2009 shortly after its launch, beginning as an i...
14/11/2026
Modular innovators introduce two guitar-based products
ADDAC System's recently introduced Four String Series makes it possible to integrate physical str...
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
Editor Bob Carr to be Inducted into AICP Post Hall of Fame Chicago, IL April 30, 2019 The late Bob Carr, an award-winning editor and co-founder of the Chicago post boutique NuWorld, will be inducted into the Post Hall of Fame at the 2019 AICP Post Awards, set to take place here on May 16.
