Complete
Coverage: Upfronts 2013
RELATED:
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CBS:
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Fox:
24 Ways to Retool With Comedy, Spectacle
NBC:
Betting on Olympics, Voice to Launch New Hits
The
CW: Making Noise With Dramas
USA:
Launching Original Half-Hour Comedies
Turner:
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ESPN:
We Welcome the Competition
Univision:
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Telemundo:
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MundoFox:
Bringing The X Factor, Bridge to Hispanic Viewers
Discovery
en Espanol: Introducing a New Programming Genre, Vroom
Click
here to view the fall primetime schedule grid.
Click
here to view pilot clips and trailers from the networks new shows.
STRATEGY: Launch the next generation of comedy
hits by premiering four new half-hours this fall, including expanding Thursdays
to a two-hour comedy block.
Next season, How I Met Your Mother will make its final bows, Two and
a Half Men will premiere its 11th season and The Big Bang Theory
will enter its seventh, so its no surprise that finding new comedy was a
priority for CBS this development season.
Last week, the network unveiled a fall schedule that includes four new sitcoms
and an expansion to a four-comedy block on Thursdays to build off the strength
of Big Bang Theory and Two and a Half Men. New sitcom The
Millers, starring Will Arnett as a recently divorced man with meddling
parents, will get the prime slot after Big Bang, followed by The
Crazy Ones starring Robin Williams and Sarah Michelle Gellar as
father/daughter partners at an ad agency.
Though CBS usually uses a veteran show to launch a newbie, it felt Williams
star power was enough to support Crazy Ones in the key time period. The
network hopes moving Men to 9:30 p.m. to lead into Elementary will
help grow that sophomore drama the same way it did Person of Interest
this season.
Theres maybe one or two actors in Hollywood who could help you launch a 9 oclock
show, and one of those is Robin Williams, Kelly Kahl, executive VP of CBS
primetime, said at a press conference last week.
The two other rookie comedies will join CBS Monday lineup, with HIMYM setting
up the single-camera We Are Men, about a group of newly single guys living in a
rental complex, and 2 Broke Girls leading into the new Chuck Lorre
sitcom, Mom, starring Anna Faris as a newly sober single mother.
In addition to launching comedies, picking up projects from its own studio was very
important, according to CBS Entertainment president Nina Tassler. Currently
the networks most successful half-hours -- Big Bang, Two and a Half
Men and 2 Broke Girls -- are from Warner Bros. Television, meaning
CBS does not profit from their lucrative syndication deals. Of the networks
four new fall comedies, two -- We Are Men and The Millers -- are
from CBS Television Studios.
With the focus on comedy, CBS will only launch one new drama this fall: Hostages,
starring Toni Collette as a surgeon whose family is taken hostage by a rogue
FBI agent (Dylan McDermott) the night before she is scheduled to operate on the
president. The show will air on Monday at 10 p.m. In a shift for CBS, the
suspense thriller is set for a shortened 15-episode run. Another new drama, Intelligence,
starring Josh Holloway, is set to replace Hostages in midseason with 13
episodes.
While Tassler stressed we are in the 22-episode business, the network agreed
to Hostages producers wishes for 15 episodes because of its highly
serialized storytelling and the opportunity to get more originals on Monday
nights. It is better for the show if we do 15, Tassler said, adding, The goal this year was to have more originals,
fewer repeats.
With Thursday growing to four comedies, Person of Interest moves to
Tuesday at 10 p.m. following NCIS and NCIS: LA, putting
televisions three most-watched dramas on the same night. Returning drama Hawaii
Five-0 shifts to Fridays between Undercover Boss and Blue Bloods,
where CBS execs hope its Monday audience will follow it.
Wednesdays remain completely intact with Survivor, Criminal Minds
and CSI, as do Sundays with 60 Minutes, The Amazing Race, The
Good Wife and The Mentalist, representing the stability CBS touts to
advertisers. We dont want to change every night. We dont want to change
nights that are working, Kahl said.
That stability helped CBS to its first ratings victory among adults 18-49 since
the 1991-92 season (though it has been No. 1 in total viewers for 10 of the
last 11 seasons), and its a crown the network doesnt plan on ceding any time
soon.
We didnt just look at what looks good this September. We tried to be
forward-looking, trying to see whats going to be good for the fall next
season, Kahl said.
Filling out CBS bench are three series that remain on tap for midseason --returning
comedy Mike & Molly (which still has a full 22-episode order), new
romantic comedy Friends With Better Lives and new southern legal drama Reckless.
E-mail comments to amorabito@nbmedia.com
and follow her on Twitter: @andreamorabito
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