AI agents - which can understand, adapt to and support each user's unique journey - are making online shopping and digital marketing more efficient and personalized. Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.
In this episode of the NVIDIA AI Podcast, Jon Heller, co-CEO and founder of Firsthand, discusses how the company's Brand Agents are revolutionizing the relationship between consumers, marketers and publishers. By using a company's own knowledge, Firsthand Brand Agents act as AI-powered guides that engage customers on a brand's website and beyond - assisting at every step of the customer's journey, from finding solutions to making purchases.
Drawing on decades of industry experience including leadership roles at advertising companies DoubleClick and FreeWheel, Heller explains Firsthand's vision of AI as a new medium rather than just a technology.
The AI Podcast Firsthand's Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail Episode 242
AI agents are enabling companies in the retail and consumer-packaged goods (CPG) industries to increase internal efficiency and productivity while improving customer service.
Two of the top use cases for generative AI in retail are: personalized marketing and advertising, and digital shopping assistants or copilots. Learn more about AI's rapid integration across businesses in NVIDIA's second annual State of AI in Retail and CPG survey report.
Time Stamps 2:10 - How large language models revealed a new approach to digital marketing.
12:46 - How Firsthand Brand Agents can use various AI capabilities beyond traditional chat.
16:33 - How Firsthand Brand Agents create a connected customer journey by maintaining context across touchpoints.
23:57 - The technical challenges in building agents while maintaining brand safety.
30:10 - How AI can generate unprecedented insights into consumer needs and preferences.
You Might Also Like Imbue CEO Kanjun Qiu on Transforming AI Agents Into Personal Collaborators
Imbue is building software infused with intelligence through collaborative AI systems that work alongside users. CEO Kanjun Qiu discusses her company's approach to AI agents and compares the personal computer revolution of the late 1970s and 80s to today's AI agent transformation.
Media.Monk's Lewis Smithingham on Enhancing Media and Marketing With AI
Media.Monks' platform Wormhole streamlines marketing and content creation with AI-powered insights. Hear from Lewis Smithingham, senior vice president of innovation and special operations at Media.Monks, as he addresses AI's potential in entertainment and advertising.
Snowflake's Baris Gultekin on Unlocking the Value of Data With Large Language Models
Snowflake is using AI to help enterprises transform data into insights and applications. Baris Gultekin, head of AI at Snowflake, explains how the company's AI Data Cloud platform separates the storage of data from compute, enabling organizations across the world to connect via cloud technology and work on a unified platform.
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AI agents - which can understand, adapt to and support each user's unique journey - are making online shopping and digital marketing more efficient and personalized. Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.
