AI agents - which can understand, adapt to and support each user's unique journey - are making online shopping and digital marketing more efficient and personalized. Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.
In this episode of the NVIDIA AI Podcast, Jon Heller, co-CEO and founder of Firsthand, discusses how the company's Brand Agents are revolutionizing the relationship between consumers, marketers and publishers. By using a company's own knowledge, Firsthand Brand Agents act as AI-powered guides that engage customers on a brand's website and beyond - assisting at every step of the customer's journey, from finding solutions to making purchases.
Drawing on decades of industry experience including leadership roles at advertising companies DoubleClick and FreeWheel, Heller explains Firsthand's vision of AI as a new medium rather than just a technology.
The AI Podcast Firsthand's Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail Episode 242
AI agents are enabling companies in the retail and consumer-packaged goods (CPG) industries to increase internal efficiency and productivity while improving customer service.
Two of the top use cases for generative AI in retail are: personalized marketing and advertising, and digital shopping assistants or copilots. Learn more about AI's rapid integration across businesses in NVIDIA's second annual State of AI in Retail and CPG survey report.
Time Stamps 2:10 - How large language models revealed a new approach to digital marketing.
12:46 - How Firsthand Brand Agents can use various AI capabilities beyond traditional chat.
16:33 - How Firsthand Brand Agents create a connected customer journey by maintaining context across touchpoints.
23:57 - The technical challenges in building agents while maintaining brand safety.
30:10 - How AI can generate unprecedented insights into consumer needs and preferences.
You Might Also Like Imbue CEO Kanjun Qiu on Transforming AI Agents Into Personal Collaborators
Imbue is building software infused with intelligence through collaborative AI systems that work alongside users. CEO Kanjun Qiu discusses her company's approach to AI agents and compares the personal computer revolution of the late 1970s and 80s to today's AI agent transformation.
Media.Monk's Lewis Smithingham on Enhancing Media and Marketing With AI
Media.Monks' platform Wormhole streamlines marketing and content creation with AI-powered insights. Hear from Lewis Smithingham, senior vice president of innovation and special operations at Media.Monks, as he addresses AI's potential in entertainment and advertising.
Snowflake's Baris Gultekin on Unlocking the Value of Data With Large Language Models
Snowflake is using AI to help enterprises transform data into insights and applications. Baris Gultekin, head of AI at Snowflake, explains how the company's AI Data Cloud platform separates the storage of data from compute, enabling organizations across the world to connect via cloud technology and work on a unified platform.
Subscribe to the AI Podcast Get the AI Podcast through Amazon Music, Apple Podcasts, Google Podcasts, Google Play, Castbox, DoggCatcher, Overcast, PlayerFM, Pocket Casts, Podbay, PodBean, PodCruncher, PodKicker, SoundCloud, Spotify, Stitcher and TuneIn.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Dante interfaces, intercom and control systems for modern AV environments
Glensound will showcase a focused range of networked audio and intercom solutions fo...
08/06/2026
Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...
AI agents - which can understand, adapt to and support each user's unique journey - are making online shopping and digital marketing more efficient and personalized. Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.
