Sony Pixel Power calrec Sony

Lite Tek Entertainment and Elation light cheerleading championship

03/04/2021

Lite Tek Entertainment and Elation light cheerleading championship posted: 02/04/2021

Dynamic lighting shows its flexibility on Cheersport National Cheerleading Championship

With up to 50,000 people in and out of the Georgia World Congress Center each day over a two-day period in February, the Cheersport National Cheerleading Championship in Atlanta may be the largest event to have taken place in the world under the COVID pandemic. Rental and production company Lite Tek Entertainment supplied and designed lighting for the event and turned to an Elation lighting package of Cuepix and DTW blinders, Protron strobes, SixPars and more to highlight team routines across five different stages.

Huge event despite pandemic

The National Cheerleading Championship is one of the biggest of its kind in the world. A typical year would see 1,400 teams competing but due to a 50%, reduction in allowed participants due to the pandemic, some 700 teams competed at this year's event. Nevertheless, the event was huge with stages spread across two buildings and 90 acres.

This was, to the best of our knowledge, the largest event in the world since COVID with up to 50,000 people coming through the facility two days in a row, states Lite Tek founder and owner, Darren Lewis. Cheersport created an effective plan to manage the onsite people flow with guidance from Varsity Spirit and the CDC fulfilling a discrete observation role. There were no spikes or known outbreaks that were traced to the event so it worked out really well.

Lite Tek Entertainment

Lite Tek Entertainment, based in Richmond, Virginia, has handled all of Cheersports' regional cheerleading events for the past 15 years and has worked the National Cheerleading Championship event several times. Lewis says that Lite Tek has grown with Elation throughout the years, having purchased Elation gear from the firm's outset and employing Elation gear on many past cheerleading events. This year, Lewis served as production manager and principal lighting designer for the National Cheerleading Championship, coordinating video and audio as well, across five competition halls plus a virtual awards ceremony.

Even stage lighting and 20 feet up

Lighting design was a collaborative effort across the Lite Tek team with all five stages featuring nearly identical lighting setups starting with a downstage truss lined with Elation Cuepix and DTW Blinders. We put 8 of those up along the front edge and lit the entire 60 x 60 ft. stage and didn't get any hotspots, Lewis states of the LED blinders. The truss was too close to the stage to do it with Par lights but the Cuepix and DTW fixtures were perfect because we got an instant spread of the beam with an even wash. The photographers and videographers loved it because the stage was lit perfectly even.

Lewis says that not only did they need to light the stage, it was necessary to light at least 20 feet above the stage as well as the cheerleaders are often lifted or thrown up in the air. They cant go into the dark, he says. It's different than just lighting a performer on stage; you really have to think in 3 dimensions. Thats why the Cuepix and DTW do so well. Its such a big throw I didn't have to worry about dark spots when the cheerleaders were up high.

Ballyhoo then static white

Each cheer routine started with gobo movement onto a closed semi-transparent scrim curtain across the front of the stage with complementary color splashed onto the backdrop. When a team entered, the curtain opened and lights ballyhooed in an energetic barrage of color and movement. Protron 3K strobes along the front truss and Protron 3K Color strobes along the back strobed and color washed before going to a warm white wash for each routine. As the cheerleaders entered, Platinum FLX moving heads on the front corners of the stage projected onto the backdrop then frosted out for side fill or background lighting. In order not to distract or startle the participants, it was important that the lights remained static in even white light once each routine began. Also housed in each rig were LED moving head washlights, discharge-based profile luminaires and LED moving linear strips. SixPar 200 Par lights were used to light the entrance and exit stairs for each stage.

Pre-event excitement

The lighting sequence complemented each team's cheerleading routine and was repeated every 3-4 minutes throughout each day. Prior to the start of the routines however and used to generate excitement as spectators arrived were color and effects from Rayzor Q7 LED moving heads. Positioned on the front truss, the Q7's initially pointed out into the room but then repositioned inward to light the stage. A double arch of truss lined with ACL 360 Bars also provided flashy looks as parents and spectators arrived. Lite Tek also designed and filmed an awards video used on the events social media pages in which ACL 360 Bars lined a video wall with Protron 3K strobes playing a role as well.

Grateful and looking ahead

Although a typical year would see Lite Tek doing 90 such events, Lewis says he's been lucky and grateful for the work he has had lately which has allowed him to provide work to some of his furloughed employees. It's been hard not being able to provide much work for our crew, he said, adding that he has opened up the Lite Tek shop to furloughed employees during the pandemic so they can keep their skills sharp. We're seeing signs of some activity ahead though so we're hoping to keep everyone a bit busier this summer.

Lite Tek Staff Onsite

Darren Lewis: Production Manager / Lighting Designer

Sean McLane: Programmer for all competition halls / Board Operator

John Adamo: Board Operator, Programmer / Co-designer on awards video shoot

Nick Drake: Board Operator

Anibal Rodriguez:
LINK: https://www.live-production.tv/news/shows/lite-tek-entertainment-and-e...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...

13/10/2026

Behind the Mic: Andrew McCutchen Joins SiriusXM for MLB Post Season; Eddie Olczyk Returns to Chicago

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/10/2026

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU

StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...

13/10/2026

Give Me the Backstory: Get to Know Noah Segan, the Director of The Only Living Pickpocket in New York

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

13/10/2026

Penombra Celli & Viole from Sonora Cinematic

Two new MPE-capable libraries announced Sonora Cinematic's The Founders Locker line-up has just gained two new additions: Penombra Celli and Penombra Vi...

13/10/2026

Modbap release Fidelity Theory

Debut offering in new oneTHNG plug-in series Modular synth experts Modbap have just announced the launch of Fidelity Theory, a new creative effect that mark...

13/10/2026

SGL Carbon celebrates capacity expansion at its St. Marys site

Last week, SGL Carbon celebrated the expansion of its production capacity at its St. Marys site (USA). SGL Carbon has invested around USD 100 million in the exp...

13/10/2026

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceability applications up to 170 GHz

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceabi...

13/10/2026

APPLICATIONS TO SERVE ON THE INDEPENDENT PANEL FOR THE APPOINTMENT OF THE NATIONAL FILM AND VIDEO FOUNDATION COUNCIL

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites suitably qu...

13/10/2026

NOMINATION OF CANDIDATES TO SERVE ON THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF)

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites members of ...

13/10/2026

Latest LYNX yellobrik Converter Enables Synchronization across both SDI and IP Environments

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

SBE 39 Plans Tech Symposium for November

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Apple Makes Siri AI the Focus of its New Apple TV 4K

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna, Disney Renew ABC Affiliation Pacts in 13 Markets

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

GatesAir Will Introduce High-Efficiency UHF Transmitters at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Court TV Taps Yospace for Streaming Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna Taps Trio of Regional Group GMs

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

LTN and Sony Integrate Cloud Media and Linear Playout Wor...

LTN announced today an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform. Connecting cloud-based media management directly with re...

13/10/2026

Carr Defers to SecDef on Broadcasting Execution

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi, TAG Extend Partnership to Secure Live Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Globecast To Advance Media Orchestration at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Viewers Increasingly Expect HDR

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi and TAG Video Systems Extend Integration to Help Bro...

Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...

13/10/2026

Rise AV launches North America Regional Council ahead of...

Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...

13/10/2026

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 12, 2026 0 Comments Compact Desktop System Features PCIe...

13/10/2026

Blackmagic Design Used on CCV Chevrolet Dealership Commercial

Blackmagic Design Used on CCV Chevrolet Dealership Commercial Brie Clayton October 12, 2026 0 Comments Pocket Cinema Cameras capture decades of car mo...

13/10/2026

Screen Australia announces Narrative Content funding for 75 projects that reflect Australia's creative ambition

Screen Australia announces Narrative Content funding for 75 projects that reflec...

13/10/2026

NOW gives sports fans more choice with new Sky Sports memberships

New Football and Multi-Sport Memberships join All Sky Sports, with minimum-term prices starting at £19.99 a monthTuesday 13 October 2026 NOW gives sports fans ...

13/10/2026

Same beach, new era! The official Baywatch trailer has landed, bringing winter sun to Sky & NOW in January 2027

Tuesday 13 October 2026 Same beach, new era! The official Baywatch trailer has ...

13/10/2026

Introducing Apple\u00A0Home\u00A0Collection, a new lineup of smart home accessories - PRESS RELEASE - Posted on 13 October 2026

CUPERTINO, CALIFORNIA Apple today announced Apple Home Collection, a new lineup ...

13/10/2026

Apple unveils the new Apple\u00A0TV\u00A04K, supercharged by Siri\u00A0AI - PRESS RELEASE - Posted on 13 October 2026

CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K, ...

13/10/2026

Meet Apple HomeView, a\u00A0new way to enjoy entertainment and manage the home - PRESS RELEASE - Posted on 13 October 2026

CUPERTINO, CALIFORNIA Apple today introduced Apple HomeView, designed to be cent...

13/10/2026

Apple announces the next generation of HomePod\u00A0mini - PRESS RELEASE - Posted on 13 October 2026

CUPERTINO, CALIFORNIA Apple today announced HomePod mini 2, featuring Siri AI, g...

13/10/2026

All Systems Go: Global PC App Ecosystem Ready for NVIDIA RTX Spark

NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...

12/10/2026

ESPN Adds Field Pass With The Pat McAfee Show, Playbook With Next Gen Stats Altcasts to Super Bowl LXI, MNF Games

The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...