Sony Pixel Power calrec Sony

Lite Tek Entertainment and Elation light cheerleading championship

03/04/2021

Lite Tek Entertainment and Elation light cheerleading championship posted: 02/04/2021

Dynamic lighting shows its flexibility on Cheersport National Cheerleading Championship

With up to 50,000 people in and out of the Georgia World Congress Center each day over a two-day period in February, the Cheersport National Cheerleading Championship in Atlanta may be the largest event to have taken place in the world under the COVID pandemic. Rental and production company Lite Tek Entertainment supplied and designed lighting for the event and turned to an Elation lighting package of Cuepix and DTW blinders, Protron strobes, SixPars and more to highlight team routines across five different stages.

Huge event despite pandemic

The National Cheerleading Championship is one of the biggest of its kind in the world. A typical year would see 1,400 teams competing but due to a 50%, reduction in allowed participants due to the pandemic, some 700 teams competed at this year's event. Nevertheless, the event was huge with stages spread across two buildings and 90 acres.

This was, to the best of our knowledge, the largest event in the world since COVID with up to 50,000 people coming through the facility two days in a row, states Lite Tek founder and owner, Darren Lewis. Cheersport created an effective plan to manage the onsite people flow with guidance from Varsity Spirit and the CDC fulfilling a discrete observation role. There were no spikes or known outbreaks that were traced to the event so it worked out really well.

Lite Tek Entertainment

Lite Tek Entertainment, based in Richmond, Virginia, has handled all of Cheersports' regional cheerleading events for the past 15 years and has worked the National Cheerleading Championship event several times. Lewis says that Lite Tek has grown with Elation throughout the years, having purchased Elation gear from the firm's outset and employing Elation gear on many past cheerleading events. This year, Lewis served as production manager and principal lighting designer for the National Cheerleading Championship, coordinating video and audio as well, across five competition halls plus a virtual awards ceremony.

Even stage lighting and 20 feet up

Lighting design was a collaborative effort across the Lite Tek team with all five stages featuring nearly identical lighting setups starting with a downstage truss lined with Elation Cuepix and DTW Blinders. We put 8 of those up along the front edge and lit the entire 60 x 60 ft. stage and didn't get any hotspots, Lewis states of the LED blinders. The truss was too close to the stage to do it with Par lights but the Cuepix and DTW fixtures were perfect because we got an instant spread of the beam with an even wash. The photographers and videographers loved it because the stage was lit perfectly even.

Lewis says that not only did they need to light the stage, it was necessary to light at least 20 feet above the stage as well as the cheerleaders are often lifted or thrown up in the air. They cant go into the dark, he says. It's different than just lighting a performer on stage; you really have to think in 3 dimensions. Thats why the Cuepix and DTW do so well. Its such a big throw I didn't have to worry about dark spots when the cheerleaders were up high.

Ballyhoo then static white

Each cheer routine started with gobo movement onto a closed semi-transparent scrim curtain across the front of the stage with complementary color splashed onto the backdrop. When a team entered, the curtain opened and lights ballyhooed in an energetic barrage of color and movement. Protron 3K strobes along the front truss and Protron 3K Color strobes along the back strobed and color washed before going to a warm white wash for each routine. As the cheerleaders entered, Platinum FLX moving heads on the front corners of the stage projected onto the backdrop then frosted out for side fill or background lighting. In order not to distract or startle the participants, it was important that the lights remained static in even white light once each routine began. Also housed in each rig were LED moving head washlights, discharge-based profile luminaires and LED moving linear strips. SixPar 200 Par lights were used to light the entrance and exit stairs for each stage.

Pre-event excitement

The lighting sequence complemented each team's cheerleading routine and was repeated every 3-4 minutes throughout each day. Prior to the start of the routines however and used to generate excitement as spectators arrived were color and effects from Rayzor Q7 LED moving heads. Positioned on the front truss, the Q7's initially pointed out into the room but then repositioned inward to light the stage. A double arch of truss lined with ACL 360 Bars also provided flashy looks as parents and spectators arrived. Lite Tek also designed and filmed an awards video used on the events social media pages in which ACL 360 Bars lined a video wall with Protron 3K strobes playing a role as well.

Grateful and looking ahead

Although a typical year would see Lite Tek doing 90 such events, Lewis says he's been lucky and grateful for the work he has had lately which has allowed him to provide work to some of his furloughed employees. It's been hard not being able to provide much work for our crew, he said, adding that he has opened up the Lite Tek shop to furloughed employees during the pandemic so they can keep their skills sharp. We're seeing signs of some activity ahead though so we're hoping to keep everyone a bit busier this summer.

Lite Tek Staff Onsite

Darren Lewis: Production Manager / Lighting Designer

Sean McLane: Programmer for all competition halls / Board Operator

John Adamo: Board Operator, Programmer / Co-designer on awards video shoot

Nick Drake: Board Operator

Anibal Rodriguez:
LINK: https://www.live-production.tv/news/shows/lite-tek-entertainment-and-e...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...

06/03/2026

X Games Brings First-Ever Summer Championship Event to New Orleans in July

X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...

06/03/2026

Chyron Releases New Edition of AXIS Maps

As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlighting its Latest Design and Integration Projects

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...

06/03/2026

Net Insight Sets New Standard for Live Media Operations with Nimbra Live Intelligence

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...

06/03/2026

SES Adds New MEO Capacity as Latest O3b mPOWER Satellites Enter Commercial Service

SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...

06/03/2026

LucidLink Launches Connect to Extend Instant Access to Data Stores

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...

06/03/2026

Case Study: Panasonic Projection Brings Paddington to Life in London's West End

Panasonic helped bring the world of Paddington: The Musical to life through imme...

06/03/2026

SVG GameDay, Ep. 6: Cincinnati Bengals' Alex Schweppe - Welcome to the Jungle

In-venue and creative video staffers at the professional and collegiate level ha...

06/03/2026

Ratings Roundup: Post Olympics High, NHL on ESPN Viewership Spikes Over 50%

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...

06/03/2026

Riedel Communications Demos Product Innovations at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This ye...

06/03/2026

SVG Sit-Down: Midco Sports' Andy Price and Craig DeWit on How the Dakotas-Based RSN Is Redefining Regional Sports Media

Midco Sports isn't your typical regional sports network. Backed by nearly a ...

06/03/2026

Inside the Paralympics with OBS Producer Josephine Xiaofan

The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...

06/03/2026

Apple TV Kicks Off F1 Era in U.S. With Driver Tracker, On-Board Cameras, Multiview, Sky Sports Feed

Apple TV subscribers will have access to as many as 30 additional live feeds acr...

06/03/2026

Ten Years On, South African Hip-Hop Artist Kwesta Reflects on DaKAR II'

Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...

06/03/2026

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair Media releases The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...

06/03/2026

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

VEON and JazzWorld Advance Pakistan's Digital Financial Future with Acquisition of TPL Insurance

06 Mar 2026 VEON and JazzWorld Advance Pakistan's Digital Financial Future ...

06/03/2026

Teaser revealed for Saturday Night Live UK

Friday 6 March 2026 Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy...

06/03/2026

Announcing 'Barbara - Becoming Shirin David'

Back to All News Announcing Barbara - Becoming Shirin David Entertainment 06 March 2026 GlobalGermany Link copied to clipboard Available exclusively on N...

06/03/2026

F1: Bringing real Formula 1 sound to cinema

Discover how the F1 sound team turned a real Grand Prix into a cinematic experience. Director Joseph Kosinski and his team worked directly with the Formula On...

06/03/2026

Arvato Systems Joins Initiative D21 e. V.

Arvato Systems Joins Initiative D21 e. V. Shaping digital transformation together Collaboration in Germanys largest network for the digital society Membersh...

06/03/2026

ABC clients recognised in latest TAG certification release, reinforcing industry trust in digital advertising

The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...

06/03/2026

Death of John McHugh

We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...

06/03/2026

A Nation Holds Its Breath Again

First exclusive look at RT 's promo as Ireland prepare to take on Czechia Every Moment, Every Generation https://youtu.be/2ijo96EadLU 36 years after Geor...

06/03/2026

March 05, 2026

A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...

05/03/2026

SVG GFX Forum Draws 250+ Industry Pros To Talk Creative Philosphy, AR/XR, Future of Live Sports Graphics

More than 250 sports-graphics professionals packed into The Cutting Room in New ...

05/03/2026

Cosm Atlanta Set to Open at Centennial Yards on June 10

Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...