MundoFox has chosen a PlayBox Technology AdBox system to automate digital program insertion for its WTTG FOX 5 free-to-air television channel which is based in Washington DC. The new installation allows staff at the Networks Los Angeles headquarters to schedule breakaway content specific to viewers of the US East Coast service.
We have been using PlayBox Technology systems since 2008 when we began employing what we dubbed the FoxBox to handle playout to viewers in Greece and Italy, comments Julio Sobral, Senior Vice President and Head of Technical Services & Business Operations at FOX International Channels. Our new AdBox units, main and redundant, are a compact two-rack-unit addition to our existing 22-rack-unit PlayBox Technology installation. The PlayBox Technology system here in Los Angeles has been operating for about 18 months was configured primarily to handle commercials. This new expansion now provides the ability to insert programs and related interstitials. The system is highly automated, easy to supervise and has proved very reliable.
Each AdBox reacts to cue tones which are embedded in the program feed, explains Ananth Sam, PlayBox Technology Broadcast Systems Sales & Technical Director. A scheduler ensures that the playlist and relevant media assets are sent to WTTG FOX 5 ahead of transmission. AdBox then receives the MundoFox East feed, decodes the cue tones and performs the required action, inserting an ad, a program or other instructed content. The new installation includes onboard storage and connections to external local storage servers. We also installed a 16 x 16 router. Fast completion was a key element of the project. The system went live within 48 hours of the initial customer request.
Based on PlayBox Technology AirBox channel-in-a-box technology, AdBox enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and digital program insertion in standard and/or high definition and SDI or DVB (ASI/IP). AdBox can be installed locally or remotely at the head end, monitored and controlled via the internet. Many hundreds of hours of commercials, programs and interstitials can be scheduled if required. AdBox can be incorporated within an entire stand-alone solution or integrated into the content owner's current workflows and systems.
In addition to ad insertion and digital program insertion, AdBox can include graphics capabilities ranging from simple logo insertion to full character generation and interactive graphics insertion. AdBox can be integrated into the clients' traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching. AdBox works by receiving a GPI or cue tone trigger for the start of a commercial break or program insertion. Other trigger sources can also be handled via GPI or a cue tone from an external cue decoder. Once the trigger is received, the scheduled ad break or program is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, AdBox returns to the live program feed. AdBox will only insert commercial breaks or programs during predefined or scheduled periods. It can also auto-fill any periods that have no defined advertisements or programs.
About MundoFox
MundoFox is a joint venture between FOX International Channels (FIC), News Corporation's international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organizaci n Ardila L lle (OAL). Together, FIC and RCN currently reach over 1.4 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming. Additionally both operate and program cable networks and 24-hour global news channels. The network, headquartered in Los Angeles, CA, was launched on August 13, 2012.
About PlayBox Technology
PlayBox Technology ( http://www.playbox.tv ) is an international communications and information-technology company serving the broadcast, corporate and digital signage markets in more than 100 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. With over 13,000 TV and branding channels powered by PlayBox Technology, the chances are you will have experienced our broadcast solutions for yourself. Users cover a wide range of today's broadcast activities and include start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels as well as satellite, local, regional, national and international broadcasters.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
MundoFox has chosen a PlayBox Technology AdBox system to automate digital program insertion for its WTTG FOX 5 free-to-air television channel which is based in Washington DC. The new installation allows staff at the Networks Los Angeles headquarters to schedule breakaway content specific to viewers of the US East Coast service.
