MTN pilots mobile VOD portal in Ivory Coast

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MTN pilots mobile VOD portal in Ivory Coast --

Fri, 27 Jun 2014 10:53

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In 2013, Balancing Act, an online publication and consultancy company which has a focus on Africa s telecoms, ICT and audio visual sectors, conducted a market report reviewing all VOD platforms related to Africa. MTN Play, a mobile VOD offering which is being piloted in in the Ivory Coast was one of the 52 platforms listed. Associate editor Sylvain B letre discusses the service with Laurent Duprey, Head of Product and Services Department and Boubakar Sorgho, Manager Consumer Project, at MTN C te d Ivoire.

MTN has been strategically signing deals for video and music content with various content providers such as Afrinolly, Africa s highest downloaded mobile app which offers movie, music video and comedy content to its users. Afrinolly has received over 3m downloads across the continent.

Released as a test market, MTN Play offers paid customers access to music, apps, games, wallpapers, ringtones, e-cards, horoscopes and news while VOD is an additional paid for service via streaming or download. Music, SMS and ringtones are the main sources of the portal s revenue, and VOD follows after them.

Depending on the quality of their content and the traffic which it garners, audio visual content owners earn between 30 and 60% of revenue share and receive payment on a quarterly basis. Though earnings are currently small, with monthly visitor numbers at 5,000, the potential for growth is evident.

The type of audio visual content we are interested in varies, but it should be adapted to mobile terminals screens. It goes from cartoons, gags, jokes, sports to TV programmes short videos, mostly in French for the time being, said Sorgho.

MTN plans to continue growing the portal by adding more relevant mobile content and expanding to other territories in Africa, it has also launched a VOD app in Nigeria.

We now have the network capacity to support video streaming. Broadband access is not an issue anymore, added Sorgho.

MTN C te d Ivoire is seeking content from rights owners of audio visual material suited to mobile audiences and smartphones.

Visit the MTN Play website for more information.

Contact Boubakar.sorgho@mtn.ci for more information.

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