Australia latest country to be captivated bij the voice kids

Australia latest country to be captivated bij the voice kids The Voice Kids, the feel-good, family-oriented show making inroads worldwide, recently made a splash in Australia, with its debut show on Nine attracting a hefty 1.652 million viewers across the nations five metro areas. Last Sundays episode fared even better, peaking at 2.079 million viewers.

The Australian edition of The Voice Kids is also proving to be a clear-cut sponsorship success that has media buyers and sponsors cheering. Its such a big hit that sponsors have had to rush to get extra stock on the store shelves. Says one media buyer: The show is delivering ahead of expectations, and we expect it to grow further, as shows like this tend to build as resonance with the kids involved grows.

The Voice Kids has gone from strength to strength in the ratings worldwide. In the US, La Voz Kids ranks No.1 in Spanish language TV on Sunday evenings, and on Telecinco in Spain, the program has attracted the most viewers for an entertainment show since 2005. In the Philippines, the show has outscored the already amazing Voice ratings with market shares of more than 60% on ABS-CBN.

First on air in The Netherlands in 2012, The Voice Kids has already realized an impressive list of close to 25 local productions. A successful stand-alone primetime format in its own right, the format is proving to be as successful, if not more so, than phenomenal worldwide hit The Voice.

The Voice Kids features the same blind auditions and battles as on The Voice, except now focuses on the nations best young vocalists. Talented children in age from 8 to 14 get the opportunity to sing for the coaches, who are seated in their swivel chairs. The coaches have the same goal as in the adult version: they must try to get the most talented kid on their team. But whatever the results, the coaches only give positive reactions and constructive criticism.

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