
Globecast, the global solutions provider for media and content management, has announced that VEO Cin mas, based in the south of France, has selected Globecast, in partnership with EasyBroadcast, a France-based, patented hybrid streaming technology supplier, to provide a B2B OTT service for distributing value-added live content to cinemas around France.
For some years now, Fran ois Aym , Director of Cin ma Jean Eustache in Pessac, near Bordeaux, has been offering live pre- and post-screening presentations, conferences, panels and Q&A audience participation sessions to accompany screenings of selected films. The service, called Unipop, had proven to be very popular with cinemagoers at Cin ma Jean Eustache, so VEO Cin mas wanted to bring the same live content to any cinema wishing to take part around France.
Pierre Ramon, Sales Manager at Globecast, said, We were approached by VEO Cin mas to create an end-to-end B2B OTT service to bring subscribing cinemas around France the live content from the cinema in Pessac. We worked closely with our long-term partner EasyBroadcast to create a comprehensive service that distributes value-added live and on-demand content. The new service is called Unipop de Ville en Ville and was delivered in just three weeks, in time for the start of the season in September 2021.
It allows participating cinemas that purchase a subscription from VEO Cin mas to receive a live broadcast of the event accompanying the screening of the film. Audience members in remotely connected cinema auditoriums can send questions via text message to the host of the event in Pessac or their guest. This brings value-added cultural discussion to the cinemagoing experience.
The event produced in Pessac is recorded on multiple cameras and then broadcast live online via AVIWEST technology to the Globecast site in Paris. It is then distributed over the public internet to participating cinemas. To maintain a high-quality minimum standard at all times, Globecast uses adaptive media streaming. Participating cinemas must have a certain amount of bandwidth to subscribe to the service and to display content with the right quality on a large cinema screen (8 to 16 m). More than 30 events are offered over the course of the season. The cinemas are committed to broadcasting at least 12 per year which they are free to choose at their own discretion.
Globecast chose EasyBroadcast to provide the OTT video platform - providing subscription management, an events catalogue, the ability to view analytics and an easy-to-use web portal. It also allows VEO Cin mas to update and display the content catalogue for the season.
Jean-Pierre Villa, CEO of VEO Cin mas, said, The Pessac Unipop events have been very popular, helping to grow the cinema's audience. We knew that if we could expand this to other screens around the country, then their audiences could also benefit from them, providing a significant value-added service and additional revenue to the cinema owners. The quality of the screenings appealed to cinema owners and audience members alike, contributing to the success of Unipop de Ville en Ville. This is in large part due to the hard work put in by Globecast.
Pierre Ramon added, When VEO Cin mas came to us, we were immediately excited by the idea, and we could see the value in it for both audiences and cinemas. We worked closely with EasyBroadcast to extend our live event contribution and distribution core business to create this end-to-end service enforcing the business model of VEO Cin mas while ensuring viewing quality is maintained at all times and the technology is easy to use, from event scheduling and publishing to the GUI and reporting.
More from TV-Bay
15/07/2025
QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...
15/07/2025
Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...
15/07/2025
Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...
15/07/2025
Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...
15/07/2025
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...
15/07/2025
Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...
15/07/2025
The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...
15/07/2025
SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media companies can take control of fragmented IP workflows at ...
15/07/2025
Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...
15/07/2025
Company marks 15 years of innovation at the show
Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...
15/07/2025
New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications
Hitomi Broadcast, the market leader in audi...
14/07/2025
Clear-Com is excited to announce a significant expansion of the award-winning Arcadia Central Station with new software updates. Together, these releases dram...
14/07/2025
Grass Valley and Daktronics today announced a strategic technology partnership that unites Grass Valley's live production expertise with Daktronics' lea...
14/07/2025
Cloud playout solutions provider, Veset, and swXtch.io, provider of cloud-based multicast and reliable networking solutions, are partnering to deliver multicast...
14/07/2025
Tintri , a DDN subsidiary and leader in AI-powered data management solutions, today announces a game-changing and award-winning refresh to its global Partner P...
14/07/2025
HighField AI, the broadcast industry's first agentic and multimodal AI platform for automating graphics production, is now commercially available. Developed...
14/07/2025
Encompass Digital Media has today announced that it has been delivering a complex global services project for DAZN, the world s leading sports entertainment pla...
14/07/2025
MASV (massive.io), the fastest, most reliable large file transfer platform trusted by over 10,000 global organizations, announced today it will showcase its nex...
14/07/2025
Calrec is introducing a series of usability, customisation and system enhancements across the entire range of Argo consoles at IBC 2025, on Stand 8.C47. Look ou...
14/07/2025
Fincons Group, IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce a new engagement...
14/07/2025
Intinor returns to IBC to present the latest updates to its Direkt series. A key development on show is Intinor Direkt Management (IDM), a web-based interface f...
09/07/2025
MetaBroadcast, the UK's leading metadata management specialist, announced today that it was awarded a three-year contract from TAM Ireland (Television Audie...
09/07/2025
More than 700 professional devices and applications already integrated through open software
Bitfocus, the specialist in media control and monitoring, is show...
09/07/2025
Actus Digital, a LiveU company, will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver a...
09/07/2025
The broadcast industry stands at a pivotal moment. As viewing habits evolve and production demands intensify, LiveU is helping customers navigate these challeng...
09/07/2025
Daniel S. McCoy, a Production Sound Mixer and Sound Consultant for cinema, commercial and live events, has utilized DPA Microphones for over 25 years. In the ea...
09/07/2025
- A Celebration of Optical Excellence Uniting the Lens World's Leading Optical Minds -
CVP, one of Europe's leading resellers and providers of profe...
08/07/2025
Broadpeak, a leader in streaming and monetization at scale, announces that major French media group RMC BFM has selected Broadpeak's server-side ad insertio...
08/07/2025
MBS, a leading service integrator and managed gateway operator, has announced an agreement with SES to acquire a part of its media services in Germany and the U...
07/07/2025
Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...
07/07/2025
Regional base will foster client engagement, partner collaboration, and executive touchpoints
Skandha Media Services, a leading provider of cloud-native media ...
07/07/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...
07/07/2025
Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...
03/07/2025
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
27/06/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, has announced a new collaboration with Gencom Techno...