Sony will exhibit at CES 2023, taking place in Las Vegas, Nevada and online from Thursday, Jan. 5 (PST).
Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation took the stage at Sony's press conference held on Wednesday, Jan. 4 ahead of the exhibition's public opening. He explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony's Purpose to fill the world with emotion, through the power of creativity and technology.
He also emphasized that the live sharing of time and space is essence of entertainment, and that Sony's creation and interaction technology will support the virtual world to provide live experiences, and connect them with the physical world in exciting ways.
He was also joined by a diverse array of speakers from the worlds of pictures, games, music, sports and mobility to discuss the potential for expanding the scope of entertainment through technology.
Sony's press conference at CES 2023 can be viewed here:
Sony Group Official YouTube channel https://www.youtube.com/watch?v=UVMcjxW68Bc
List of Presenters
Kenichiro Yoshida (Chairman, President and CEO, Sony Group Corporation)
Sanford Panitch (President, Sony Pictures Entertainment Motion Picture Group)
Asad Qizilbash (Head of PlayStation Productions)
Neill Blomkamp (Film Director
Jim Ryan (President and CEO, Sony Interactive Entertainment)
Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility Inc.)
Kim Libreri (CTO, Epic Games)
Cristiano Amon (President and CEO, Qualcomm Incorporated)
Sony Booth Exhibit Overview
Duration: Jan. 5 (Thursday) to Jan. 8 (Sunday), 2023
Venue: Las Vegas Convention Center, Booth # 18600
*Coverage of Sony's press conference and videos introducing its booth exhibits will be accessible via the online platform Sony Square.
URL: https://square.sony.com/ces2023/
Main Products and Technologies Being Showcased
Under the theme Moving People Forward, the exhibition will focus on Sony's efforts to move people's hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility and other areas, and through its collaboration with creators.
As an environmental initiative, some of the booth panels are made of Original Blended Material, a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and post-consumer recycled paper, whose origins are specified. In addition, in order to reduce waste materials, Sony is working to reduce environmental impact by reusing curtains used at other events and utilizing rental materials.
Highlights of the Sony Booth at CES 2023:
Moving Creators Forward
STAR SPHERE
STAR SPHERE is a project to bring space closer to all and to discover the space perspectives to provide an opportunity to think about the global environment and social issues. On Jan. 3, 2023(PST), a remote controllable nano-satellite EYE equipped with a camera capable of shooting from space, was launched. Sony will exhibit the Space Shooting Lab, an experimental simulator that proposes a space for experiential photography from space that STAR SPHERE plans to offer in the future, and a mock-up of a nano-satellite equipped with Sony camera equipment.
Technology for Creators
Sony supports a wide range of production activities to get closer to various communities, from top creators to future creators. This booth showcases vast image production solutions, including digital cinema cameras such as VENICE 2, the full-frame mirrorless camera Alpha series, the VLOGCAM series, the professional drone Airpeak, Xperia smartphones and the Creators' Cloud, a cloud-based media production platform. In addition, Sony will propose high-quality sound content production through microphones and headphones for professionals and general creators.
Expanding Potential of Virtual and Physical
Virtual Fan Engagement
Sony is conducting a PoC (proof of concept) with English Premier League football club Manchester City, aiming for the realization of the next generation of online fan communities and engagement through the combination of physical and virtual to excite and engage with both new and existing sports fans. In the booth, visitors can experience metaverse content as if they were in the Etihad Stadium, Manchester City's home, reproduced in virtual space. Fans can express their feelings and passion for the team by creating their own customizable avatars on their smartphones and, in the future, connect with millions of fans across the globe, in addition to accessing various services to increase engagement.
New Sports Fan Experiences Created from Live Sports Data
This exhibit introduces initiatives related to new data-driven sports fan experiences, taking visitors through the journey of sports data from data capture on the field, creating virtual content in real-time, and offering it on various platforms to fans. Multiple technologies from Hawk-Eye Innovations ( Hawk-Eye ), Beyond Sports and Pulselive, all Sony Group companies, will showcase Sony's sports businesses' ability to truly revolutionize how we capture, visualize, deliver and make interactive live-action data for the fans.
Portable Volumetric Capture
This exhibit showcases a prototype of a new system that can capture and distribute animated 3D reconstructions of people, objects, and spaces with low latency in any location. The system only requires seven sensors, which allows it to be set up anywhere quickly, meeting the demand for live 3D video distribution. The booth lets visitors enjoy experiencing a 360-degree view of Manchester City players and the audience shown in a 3D metaverse space, through tablets and Sony's Spatial Reality Displays.
Spatial Reality Dis
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Sony will exhibit at CES 2023, taking place in Las Vegas, Nevada and online from Thursday, Jan. 5 (PST).
