SKY UK & IRELAND AND WARNER BROS. DISCOVERY ANNOUNCE NEW DISTRIBUTION AND BUNDLE AGREEMENT
Warner Bros.
Sky announces an expanded partnership with Warner Bros. Discovery in the UK and Ireland
Existing agreement extended until early 2026 until Max, Warner Bros. Discovery's premium streaming service, launches in the UK and Ireland
After Max launch, new deal means Sky and NOW customers benefit from more content at no extra cost through bundled access to the streaming service that will exclusively feature new HBO Original and Max Original shows and more
Existing franchises and their future series will continue on Sky Atlantic for Sky customers, with pay 1 movies to be shown on Sky Cinema
09 December 2024 - London, UK - Sky and Warner Bros. Discovery (WBD) today announced an expanded long-term partnership in the UK and Ireland, broadening their collaboration to bring the very best of Warner Bros. Discovery television and movies to Sky and NOW customers in the UK and Ireland.
Building on the award-winning WBD content available today on Sky Cinema and the existing franchises on Sky Atlantic, the new agreement will now include the ad-supported version of Max, WBD's premium streaming service bundled for Sky customers at no extra cost, when it launches in the UK and Ireland in early 2026. Sky customers will continue to find shows such as House of the Dragon, The White Lotus, and The Last of Us, and any new series aired before the end of 2025, on Sky Atlantic and through Sky's On Demand service.
Together with Max, this agreement ensures Sky customers will enjoy an even broader range of WBD content, including HBO and Max Originals, and other series that will be exclusive to Max, including forthcoming series of Harry Potter. This content will be available alongside Sky's unrivalled lineup of Sky Originals, Sky Sports, Sky Cinema, Netflix, Universal, Sony, Paramount and much more.
In addition, NOW UK and Ireland Entertainment members will also receive bundled access to the ad-supported version of Max, seamlessly integrated into the NOW experience alongside other premium content.
This agreement follows news that 2024 was the best performing year for Sky Originals drama, including the recording-breaking The Day of the Jackal, Sweetpea and The Tattooist of Auschwitz.
Sky has recently secured long-term renewals of most major sports rights to near the end of the decade, and Sky customers can also now enjoy an unrivalled range and volume of sport, thanks to recent rights renewals. This offers Sky Sports customers an expanded lineup of sport including, the Premier League, EFL, women's football, Formula 1, cricket, golf, rugby league, tennis, and more. With Sky Sports+ introduced earlier this year, customers receive 50% more sport at no extra cost.
Dana Strong, Sky Group CEO, commented: This deal builds on our remarkable achievements this year. We have secured most major sports rights through to the end of the decade, extended our content partnerships, and progressed our transition from satellite to IP, with 9 out 10 new customers choosing Sky Glass or Sky Stream. This partnership solidifies Sky as the ultimate TV destination and the preferred partner of choice for streamers, rights holders and content creators alike.
Strong added: This new partnership provides an expanded range of content for our customers to enjoy Warner Bros. Discovery's popular storytelling through Max. The combination of content from our partners, alongside our slate of Sky Originals, and Sky's leading aggregation of the UK and Ireland's best content apps gives us an unrivalled entertainment proposition and an exceptional line-up of the world's best shows.
Andrew Georgiou, President & Managing Director for WBD UK & Ireland and WBD Sports Europe said: Today's announcement is hugely exciting for everyone who loves award-winning scripted entertainment and movies. Arriving in early 2026, the market-wide launch of Max in the UK & Ireland is a significant step in its global roll-out, and will be the place where audiences find incredible new shows, including the future Harry Potter series from HBO.
Our new agreement will continue Warner Bros. Discovery's long-standing collaboration with Sky and deepen our relationship across distribution and now the bundling of Max. This will enable Max immediately at launch to be available to millions of passionate video subscribers, and separately be available to the more than 20 million other broadband households in the territories through Max direct to consumer and other partnerships.
The deal also sees Turner Kids content on channels including Cartoon Network, Cartoonito, and Boomerang remaining part of Sky and NOW's comprehensive offering for years to come. Sky and Warner Bros. Discovery already enjoy a long-term carriage agreement for a wide range of WBD's other television channels.
About Sky
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.
We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
SKY UK & IRELAND AND WARNER BROS. DISCOVERY ANNOUNCE NEW DISTRIBUTION AND BUNDLE AGREEMENT 
