SKY UK & IRELAND AND WARNER BROS. DISCOVERY ANNOUNCE NEW DISTRIBUTION AND BUNDLE AGREEMENT
Warner Bros.
Sky announces an expanded partnership with Warner Bros. Discovery in the UK and Ireland
Existing agreement extended until early 2026 until Max, Warner Bros. Discovery's premium streaming service, launches in the UK and Ireland
After Max launch, new deal means Sky and NOW customers benefit from more content at no extra cost through bundled access to the streaming service that will exclusively feature new HBO Original and Max Original shows and more
Existing franchises and their future series will continue on Sky Atlantic for Sky customers, with pay 1 movies to be shown on Sky Cinema
09 December 2024 - London, UK - Sky and Warner Bros. Discovery (WBD) today announced an expanded long-term partnership in the UK and Ireland, broadening their collaboration to bring the very best of Warner Bros. Discovery television and movies to Sky and NOW customers in the UK and Ireland.
Building on the award-winning WBD content available today on Sky Cinema and the existing franchises on Sky Atlantic, the new agreement will now include the ad-supported version of Max, WBD's premium streaming service bundled for Sky customers at no extra cost, when it launches in the UK and Ireland in early 2026. Sky customers will continue to find shows such as House of the Dragon, The White Lotus, and The Last of Us, and any new series aired before the end of 2025, on Sky Atlantic and through Sky's On Demand service.
Together with Max, this agreement ensures Sky customers will enjoy an even broader range of WBD content, including HBO and Max Originals, and other series that will be exclusive to Max, including forthcoming series of Harry Potter. This content will be available alongside Sky's unrivalled lineup of Sky Originals, Sky Sports, Sky Cinema, Netflix, Universal, Sony, Paramount and much more.
In addition, NOW UK and Ireland Entertainment members will also receive bundled access to the ad-supported version of Max, seamlessly integrated into the NOW experience alongside other premium content.
This agreement follows news that 2024 was the best performing year for Sky Originals drama, including the recording-breaking The Day of the Jackal, Sweetpea and The Tattooist of Auschwitz.
Sky has recently secured long-term renewals of most major sports rights to near the end of the decade, and Sky customers can also now enjoy an unrivalled range and volume of sport, thanks to recent rights renewals. This offers Sky Sports customers an expanded lineup of sport including, the Premier League, EFL, women's football, Formula 1, cricket, golf, rugby league, tennis, and more. With Sky Sports+ introduced earlier this year, customers receive 50% more sport at no extra cost.
Dana Strong, Sky Group CEO, commented: This deal builds on our remarkable achievements this year. We have secured most major sports rights through to the end of the decade, extended our content partnerships, and progressed our transition from satellite to IP, with 9 out 10 new customers choosing Sky Glass or Sky Stream. This partnership solidifies Sky as the ultimate TV destination and the preferred partner of choice for streamers, rights holders and content creators alike.
Strong added: This new partnership provides an expanded range of content for our customers to enjoy Warner Bros. Discovery's popular storytelling through Max. The combination of content from our partners, alongside our slate of Sky Originals, and Sky's leading aggregation of the UK and Ireland's best content apps gives us an unrivalled entertainment proposition and an exceptional line-up of the world's best shows.
Andrew Georgiou, President & Managing Director for WBD UK & Ireland and WBD Sports Europe said: Today's announcement is hugely exciting for everyone who loves award-winning scripted entertainment and movies. Arriving in early 2026, the market-wide launch of Max in the UK & Ireland is a significant step in its global roll-out, and will be the place where audiences find incredible new shows, including the future Harry Potter series from HBO.
Our new agreement will continue Warner Bros. Discovery's long-standing collaboration with Sky and deepen our relationship across distribution and now the bundling of Max. This will enable Max immediately at launch to be available to millions of passionate video subscribers, and separately be available to the more than 20 million other broadband households in the territories through Max direct to consumer and other partnerships.
The deal also sees Turner Kids content on channels including Cartoon Network, Cartoonito, and Boomerang remaining part of Sky and NOW's comprehensive offering for years to come. Sky and Warner Bros. Discovery already enjoy a long-term carriage agreement for a wide range of WBD's other television channels.
About Sky
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.
We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
SKY UK & IRELAND AND WARNER BROS. DISCOVERY ANNOUNCE NEW DISTRIBUTION AND BUNDLE AGREEMENT 
