Spotlight on women's sport and Olympic expectations: What to expect in 2025 By George Bevir
Friday, January 10, 2025 - 09:52
Print This Story
From landmark tournaments in women's sport, to new formats, Olympic expectations and international expansion by US leagues, 2025 is set to deliver another big year of sport. SVG Europe looks at what's new and some of the potential highlights.
2025 is poised to be a landmark year for women's sport, with major football, rugby union and cricket tournaments taking place this year.
The Women's Euro 2025 (2-27 July) kicks off in July in Switzerland and expectations will be high that the tournament can build on the success of the Women's World Cup 2023 and Euro 2022, both of which set new records for viewing and attendance.
The tournament will take place against a backdrop of growing domestic audiences, with average attendances across the top four women's European football leagues up by 24% in 2023-24, and with the added incentive of a bigger prize fund of 41m more than double what was on offer in 2022.
And with the EBU describing its media rights deal with UEFA as unprecedented in terms of broadcast reach, organisers will be confident of bumper viewing figures.
A month later, the world's top women's rugby union nations will meet in England for the Rugby World Cup 2025 (22 August 27 September).
More than 220,000 tickets have already been sold for the event, meaning it is already guaranteed to be the best-attended women's edition ever.
World Rugby chief executive Alan Gilpin has spoken of the tournament being a massive moment for the women's game and his desire to secure free to air deals for maximum visibility (in August last year, the BBC was announced as the UK's exclusive provider of live coverage of the tournament across linear channels, with every match also available to watch live on BBC iPlayer and the Sport website and app).
And one month later, the 2025 ICC Women's Cricket World Cup (Sept - Oct) will take place in India.
Olympic expectations
On 6 February, the one-year countdown to Milano Cortina 2026 (6 - 22 February 2025) will begin. And, with it being an odd-numbered year, there will be plenty of world championships in many summer sports - including the World Athletics Championships (13-21 September) in Tokyo plus Olympic qualifying events in winter sports scheduled for later in 2025.
Register SVG Europe's Winter Sports Forum, Oslo (13 March)
The Olympic flame's journey will begin on 26 November in Olympia, Greece, where the lighting of the flame will take place before it arrives in Rome on 4 December.
There will be some screen-based Olympic action this year, with the first Olympic Esports Games (dates TBC) to take place in Riyadh in 2025 after the International Olympics Committee agreed a 12-year deal with Saudi Arabia.
US sport in Europe
US sports have long looked for growth outside North America by hosting exhibition and regular season fixtures in Europe, with the NFL leading the charge. There were five international NFL games in the 2023 and 2024 seasons but this year, the NFL can schedule up to eight league-operated international regular season games.
The NFL will play its first regular season game in Berlin, Germany in 2025. That's in addition to a commitment to playing two regular season games in London at Tottenham Hotspur Stadium and one game in Madrid at the Santiago Bernab u Stadium. Other games and locations are yet to be confirmed.
Read more Inside the NFL's international strategy and broadcast plans for the growth of its future European fan base
The NHL will continue expanding its international footprint after playing a preseason game in Germany, two regular-season games in the Czech Republic and two regular-season games in Finland during the 2024 season.
The 2025/26 schedule, which is typically released around late June/early July could include fixtures in the UK, Germany and Switzerland after NHL deputy commissioner Bill Daly spoke of a desire to return to London and of Germany and Switzerland being prime candidates for regular-season games in the future.
Last year, MLB's World Tour took in London for a Mets v Phillies tie, plus fixtures in Mexico City, Seoul and Santo Domingo. However, there won't be any MLB in Europe this year; plans for a regular-season game at Stade de France in Paris in 2025 were cancelled after MLB reportedly failed to find a promoter. International efforts will instead focus on Japan, with the 2025 season set to begin at the Tokyo Dome in March. The MLB has committed to a return to London in June 2026.
And the NBA returns to Paris later this month (23 and 25 January), this time for two matches between the San Antonio Spurs and the Indiana Pacers.
New formats
Earlier this week (7 January), TGL, the new team golf league founded by Tiger Woods' and Rory McIlroy's TMRW Sports, teed off for the first time. Sky has struck a two-year partnership with TGL to air live coverage in the UK and Ireland, DACH and Italy.
UK and US versions of six-a-side football format Baller League will launch in 2025. Led by footballers Mats Hummels and Lukas Podolski, Baller League launched in Germany in 2023. The UK version will begin on 3 March and will take place every Monday until 19 May.
And the expanded FIFA Club World Cup (15 June - 13 July) will take place in the US during the summer, with DAZN confirmed as the exclusive global broadcaster of the competition potentially sublicensing to local free-to-air linear broadcast networks.
Formula 1 celebrates its 75th anniversary this year, and it will mark the occasion by hosting a season launch event for the first time. Taking place at the O2 in London on 18 February, it will feature all 10 teams and their 20 drivers and will be streamed live.
And electr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Spotlight on women's sport and Olympic expectations: What to expect in 2025 By George Bevir 
