
Spotlight on women's sport and Olympic expectations: What to expect in 2025 By George Bevir
Friday, January 10, 2025 - 09:52
Print This Story
From landmark tournaments in women's sport, to new formats, Olympic expectations and international expansion by US leagues, 2025 is set to deliver another big year of sport. SVG Europe looks at what's new and some of the potential highlights.
2025 is poised to be a landmark year for women's sport, with major football, rugby union and cricket tournaments taking place this year.
The Women's Euro 2025 (2-27 July) kicks off in July in Switzerland and expectations will be high that the tournament can build on the success of the Women's World Cup 2023 and Euro 2022, both of which set new records for viewing and attendance.
The tournament will take place against a backdrop of growing domestic audiences, with average attendances across the top four women's European football leagues up by 24% in 2023-24, and with the added incentive of a bigger prize fund of 41m more than double what was on offer in 2022.
And with the EBU describing its media rights deal with UEFA as unprecedented in terms of broadcast reach, organisers will be confident of bumper viewing figures.
A month later, the world's top women's rugby union nations will meet in England for the Rugby World Cup 2025 (22 August 27 September).
More than 220,000 tickets have already been sold for the event, meaning it is already guaranteed to be the best-attended women's edition ever.
World Rugby chief executive Alan Gilpin has spoken of the tournament being a massive moment for the women's game and his desire to secure free to air deals for maximum visibility (in August last year, the BBC was announced as the UK's exclusive provider of live coverage of the tournament across linear channels, with every match also available to watch live on BBC iPlayer and the Sport website and app).
And one month later, the 2025 ICC Women's Cricket World Cup (Sept - Oct) will take place in India.
Olympic expectations
On 6 February, the one-year countdown to Milano Cortina 2026 (6 - 22 February 2025) will begin. And, with it being an odd-numbered year, there will be plenty of world championships in many summer sports - including the World Athletics Championships (13-21 September) in Tokyo plus Olympic qualifying events in winter sports scheduled for later in 2025.
Register SVG Europe's Winter Sports Forum, Oslo (13 March)
The Olympic flame's journey will begin on 26 November in Olympia, Greece, where the lighting of the flame will take place before it arrives in Rome on 4 December.
There will be some screen-based Olympic action this year, with the first Olympic Esports Games (dates TBC) to take place in Riyadh in 2025 after the International Olympics Committee agreed a 12-year deal with Saudi Arabia.
US sport in Europe
US sports have long looked for growth outside North America by hosting exhibition and regular season fixtures in Europe, with the NFL leading the charge. There were five international NFL games in the 2023 and 2024 seasons but this year, the NFL can schedule up to eight league-operated international regular season games.
The NFL will play its first regular season game in Berlin, Germany in 2025. That's in addition to a commitment to playing two regular season games in London at Tottenham Hotspur Stadium and one game in Madrid at the Santiago Bernab u Stadium. Other games and locations are yet to be confirmed.
Read more Inside the NFL's international strategy and broadcast plans for the growth of its future European fan base
The NHL will continue expanding its international footprint after playing a preseason game in Germany, two regular-season games in the Czech Republic and two regular-season games in Finland during the 2024 season.
The 2025/26 schedule, which is typically released around late June/early July could include fixtures in the UK, Germany and Switzerland after NHL deputy commissioner Bill Daly spoke of a desire to return to London and of Germany and Switzerland being prime candidates for regular-season games in the future.
Last year, MLB's World Tour took in London for a Mets v Phillies tie, plus fixtures in Mexico City, Seoul and Santo Domingo. However, there won't be any MLB in Europe this year; plans for a regular-season game at Stade de France in Paris in 2025 were cancelled after MLB reportedly failed to find a promoter. International efforts will instead focus on Japan, with the 2025 season set to begin at the Tokyo Dome in March. The MLB has committed to a return to London in June 2026.
And the NBA returns to Paris later this month (23 and 25 January), this time for two matches between the San Antonio Spurs and the Indiana Pacers.
New formats
Earlier this week (7 January), TGL, the new team golf league founded by Tiger Woods' and Rory McIlroy's TMRW Sports, teed off for the first time. Sky has struck a two-year partnership with TGL to air live coverage in the UK and Ireland, DACH and Italy.
UK and US versions of six-a-side football format Baller League will launch in 2025. Led by footballers Mats Hummels and Lukas Podolski, Baller League launched in Germany in 2023. The UK version will begin on 3 March and will take place every Monday until 19 May.
And the expanded FIFA Club World Cup (15 June - 13 July) will take place in the US during the summer, with DAZN confirmed as the exclusive global broadcaster of the competition potentially sublicensing to local free-to-air linear broadcast networks.
Formula 1 celebrates its 75th anniversary this year, and it will mark the occasion by hosting a season launch event for the first time. Taking place at the O2 in London on 18 February, it will feature all 10 teams and their 20 drivers and will be streamed live.
And electr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
Boris FX Acquires Vegas Pro, Sound Forge, and Acid Pro
Jessie Electa Petrov March 30, 2026
0 Comments
The acclaimed VFX developer bolsters its award-w...
31/03/2026
Berklee India Exchange Presents Anirudh Varma Collective The collective will present a workshop on Hindustani classical music and a concert in collaboration w...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...
30/03/2026
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...
30/03/2026
At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...
30/03/2026
OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...
30/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
30/03/2026
The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...
30/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
30/03/2026
Latin-inspired percussion instrument announced
Built on a newly developed engine and interface, UJAM's latest instrument has been designed to create Lat...
30/03/2026
Latest Eduardo Tarilonte collaboration announced
The latest library to join Best Service's ever-growing range includes four solo wind instruments that c...
30/03/2026
We want to hear from you!
Complete our SOS Quick Survey and enter the prize draw for a chance to win one of three $50 Amazon vouchers!
Sound On Sound carri...
30/03/2026
CC-330 Husky. 2024 Eric Desbiens Photography.
Used with permission for the announcement and related communications. No residual rights....
30/03/2026
L3Harris Technologies will provide WESCAM CMX -8 sensor systems for integration on new Uncrewed Aircraft Systems from MDA Space, enhancing the Royal Canadian Na...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...
30/03/2026
FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...
30/03/2026
Give Your Astrophotography REAL Depth - After Effects Tutorial
Graham Quince March 30, 2026
0 Comments
In this tutorial, I talk you through the full w...
30/03/2026
Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...
30/03/2026
Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name fo...
30/03/2026
Sky welcomes Karen Blackett CBE to its DAC and thanks Baroness Prashar and Ndidi Okezie as they step down after five yearsMonday 30 March 2026
Sky announces ch...
30/03/2026
Back to All News
Netflix Announces the Reunion for Love is Blind: Sweden Season...
30/03/2026
Back to All News
Netflix unveils new images from the second season of Gangs of Galicia
Entertainment
30 March 2026
GlobalSpain
Link copied to clipboard
Do...
30/03/2026
Back to All News
The Latest on Netflix Anime, Unveiled at AnimeJapan 2026
Entertainment
30 March 2026
GlobalJapan
Link copied to clipboard
From romance an...
30/03/2026
Leading Taiwan Broadband Operator Drives Fiber Deeper with Harmonic SAN JOSE, Calif. - March 30, 2026 - Harmonic (NASDAQ: HLIT) today announced that KBRO, a lea...
30/03/2026
Tyngsboro, Mass., March 30, 2026 - City councils, county commissions, school boa...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
28/03/2026
Now features DiGiCo console integration
Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...