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Neo Makhele appointed Group Strategy Director of Ogilvy & Mather SA --
Wed, 15 Jan 2014 10:01
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Neo Makhele, Head of Planning at Ogilvy & Mather Johannesburg (O&M JHB), has been promoted to the role of Group Strategy Director of Ogilvy & Mather South Africa (O&M SA).
As part of her duties, Makhele will continue to drive the agency s Twin Peaks effectiveness philosophy. She will also ensure dissemination of O&Ms Worldwide Planning IP across the group, as well as developing and sustaining a culture of thought leadership among the company s planners.
O&M JHB has been ranked the top-performing agency at Apex Awards for Advertising Effectiveness during Makhele s tenure. Abey Mokgwatsane, CEO of O&M SA, said, Under Neo s watch, the planning departments talent and outstanding quality of thinking has impacted the business in immeasurable ways and I am delighted that she has accepted this new role.
Makhele commented, Ogilvy & Mather has a grand ambition to be both the most creative and most effective agency. I am extremely excited about this opportunity because I highly believe in this ambition. I have a desire to continue to build on our effectiveness expertise, across our growing communications spectrum.
At the end of the day, and in following our global philosophy, the purpose of doing great work is to produce great business results for our clients, she concluded.
Makhele will continue her role as Head of Planning in the Johannesburg office, will be appointed to the Executive Committee (ExCo) and will retain her seat on the O&M JHB board, as well as on the Advertising & Communication Association (ACA) board.
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