Worlds first TV Dinners for U restaurant opens in London to mark the launch of new free streaming service, U
Average Brit spends four and a half years watching TV in their lifetime, with 208 dinners eaten in front of the television annually
Half of all evening meals now eaten in front of the TV screen, the equivalent of over 208 million TV dinners a week
Worlds first TV dinners restaurant set to open in response to study findings, using food science to enhance viewing experience
UKTVs free streaming platform U, with 8,500 hours of content, has created the pop-up eatery which promises to elevate the TV dining experience by pairing food with curated TV shows available on U
Tuesday 2 July 2024 The worlds first TV Dinners for U restaurant is opening in London in a fortnight, providing guests with the ultimate TV dinner experience - scientifically pairing food with a curated list of TV shows available on new free streaming service, U, to suit every taste.
The experience was created off the back of research, which revealed that Britain is officially a nation of TV addicts - with three and a half weeks a year spent in front of the telly, the equivalent of four and a half years across an average adults lifetime.
Whats more, over half (57%) of all evening meals are eaten whilst watching our favourite shows.
A quarter (27%) of respondents who took part in a study of 2,000 adults admitted they eat a meal in front of the TV every single day, with the average person watching an hour and 40 minutes of television daily.
U, the new free streaming service from UKTV, which launches on 16th July, has teamed up with food scientist Dr Stuart Farrimond to curate a menu of dishes to enhance the viewing experience of new and well-loved shows that are available on the service.
Guests can choose a number of shows to watch including brand new entertainment show, Battle in the Box, based on a hit Korean format, which sees pairs of comics and celebrities battle it out for pride, prizes and most importantly, floorspace.
Food science expert Dr Stuart Farrimond began by identifying five genres available on U and spent multiple hours and tested dozens of recipes and possible flavour combinations to perfect the menu.
Dr Stuart Farrimonds findings include:
Factual & Real Life - with calming foods that aid clear thinking
Entertainment & Comedy - a mood-boosting menu for sharing
Action-adventure Shows - intense flavours for added excitement
Comforting Classics - comforting foods that feel familiar
Crime Drama - food to evoke intrigue and concentration
The restaurant will provide guests with a specially curated menu, informed by science, to enhance and elevate the TV viewing and dining experience. Once diners have selected their U show of choice, theyll be invited to pop in their headphones and settle in to enjoy their TV dinner.
Dr Stuart Farrimond, Food Science Expert, said:
The fact that TV dinners were invented in the 1950s is testament to how, for as long as televisions have been in our homes, we have eaten in front of them. The combination of good food and a great TV show offers an immersive escape and a multisensory experience that Brits love to enjoy. By applying the latest flavour science research to the selection of TV shows available on the free streaming platform U, I have devised meals that, whether youre watching a comforting classic or edge-of-your-seat crime drama, are designed to intensify and enhance the TV viewing experience.
Penny Brough, Chief Marketing Officer, UKTV said:
Were a self-confessed nation of TV addicts, who love nothing more than watching our favourite shows during dinner. With our TV Dinners For U restaurant, were taking this moment of enjoyment to the next level, combining Us extraordinary range of free quality content with a science enhanced food menu to create a truly unique, and first of its kind, immersive dining-viewing experience. After all, great quality television that people truly love deserves great food.
The research also showed that when it comes to TV dining habits, a whopping 95% of Brits admit to having eaten dinner in front of the telly. Even the beloved Sunday roast is susceptible to being eaten in front of the box, with more than a third (36%) of Brits admitting to having done so at least once in the past year whilst one in five (19%) admit to watching TV during their Christmas dinner!
Changing viewing habits mean that the TV dinner isnt always on the sofa, almost half (49%) will try and catch TV on their phone or tablet wherever theyre eating, if they cannot get in front of the TV. More than half (51%) of those polled believe watching TV pairs well with eating dinner, and with three in ten (30%) Brits inspired to adapt their dinner to what theyre watching on TV, the TV Dinners restaurant will offer a menu of dishes curated to pair perfectly with the programmes available on U.
According to the study, the top dilemmas when making telly choices include; the mood were in when watching (52%), the length of the programme (47%) and the genre of the show (47%). Over three-quarters (77%) of Brits admit to re-watching a favourite show, some of us as many as five times.
From fact-hounds and car enthusiasts to armchair sleuths and reality TV junkies, U will be home to almost 8,500 hours of free content, comprising of new programming, exclusive shows, award-winning originals, and iconic programmes from the BBC.
Us TV Dinners restaurant will be open to the public on Wednesday 17th July 2024 in Londons Holborn and is available to book for free here
Location: 300 High Holborn, London, WC1V 7JH Dates: Wednesday 17th July 2024 Times: 6:30pm - 9:30pm
Tickets: Free, limited tickets available on Eventbrite
Alongside viewer favourites and popular back-catalogue hits such as The Bill and Classic EastEnders, audiences will be able to enjoy ne
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
Worlds first TV Dinners for U restaurant opens in London to mark the launch of new free streaming service, U 
