Fujifilm wins the internationally prestigious Red Dot Design Award with 10 products in recognition of the products designs that make maximum use of their excellent functions and performance including the hybrid instant camera instax SQUARE SQ10
09.04.2018
FUJIFILM Corporation (President Kenji Sukeno) is proud to announce that ten of its major products, including hybrid instant camera instax SQUARE SQ10 , infectious disease testing system and broadcast lenses, have won the Red Dot Design Award: Product Design 2018, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany.
The Red Dot Design Award is a prestigious international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the worlds three most prestigious design awards, alongside Germanys iF design award and the United States IDEA . This year, there were over 6,300 entries from 59 countries and regions judged by internationally-renowned design experts.
In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.
The award has been given to a diverse range of Fujifilms products from medical products including endoscopes to consumer products such as instax, in recognition of their advanced performance, usability and easy-to-use interface in addition to their exterior design.
Award winning products for the Reddot Design Award 2018
It is such an honor to announce that so many of Fujifilms products were chosen for the reddot Award out of many applicants from countries and regions around the world. Fujifilm will continue to develop superior products in the future.
Hybrid instant camera instax SQUARE SQ10
The first instax camera equipped with a digital image sensor and image processing technology. Developed based on the concept of easily and creatively enjoying instant photos, instax SQUARE SQ10 lets you create and enjoy prints at any locations where you take your photos. Not only does the camera enable photography in night scenes and close-ups through enhanced image quality and shooting performance, it is equipped with an abundance of image editing and processing functions. With this editing/processing function, you can enjoy original photo expression via simple operations. The camera realizes simple and intuitive operation by gathering operating buttons and dials for editing, processing, and printing in one location on the back of the camera and linking operating status with an LCD monitor. in a design featuring a large lens that is the symbol of instax. To maximize the appeal of this camera, the company has adopted a new square format popular among many including people familiar with SNS like Instagram* and photo enthusiasts.
* Instagram is a trademark or registered trademark of Instagram, Inc.
Instant camera instax mini 9 (Overseas-only model)
This product is sold outside of Japan as a new addition to the instax series of instant cameras that allows you to enjoy card-sized prints. In Japan, this camera is sold as the instax mini 8 plus. The camera is equipped with an easy-view viewfinder and a high key mode that lets you take pictures in bright and soft atmospheres. It also has a small mirror next to the lens which makes you to take selfies easily. The camera comes in 5 color variations including a bright pink and a chic blue. This camera is designed to let you enjoy instant photographs.
Cine lenses FUJINON MKX18-55mm T2.9 and FUJINON MKX50-135mm T2.9 for the X Series of digital cameras
These products are high-performance cine lenses for the X Mount, used in the X Series of digital cameras. Despite the lightweight body about 1kg, the lenses achieve an advanced level of image description synonymous to the FUJINON cine lenses, used in movie production and other professional applications. They can be used in combination with X Series Film Simulation modes to deliver versatile color expressions, adding artistic elegance to video footage. The lenses feature three rings to enable manual and independent adjustment of focus, zoom and iris (aperture), all with the identical gear pitch** of 0.8M (module). The focus rings can rotate up to 200 degrees to facilitate precise focusing, adding extra comfort in lens operability. While using resin materials for the exterior to enable the compact and lightweight form factor, the lenses are designed in pursuit for premium texture, suitable for professional tools, so that users can feel joy in owning the equipment.
** Distance between gear teeth
Image-stabilizing binoculars FUJINON TECHNO STABI TS12 28 (available only in the United States)
This product packs a powerful image-stabilization range of 3 in the compact body about 148mm long and weighing about 422g. Users can get a stable view in a wide variety of conditions, making it a perfect choice for nature watching such as wild birds and plants, sports and concerts. The oval-shaped body features a protrusion at the center to make it easy and comfortable to hold. It is easy to operate with one hand. The focus ring is placed at the center of the body, and its symmetrical and universal design facilitate easy and comfortable operation regardless of the size of your hand, and whether you are right-handed or left-handed. The main body is given a leather-like coarse embossed texture. The metal rings at the front body combine alumite treatment for premium black look with diamond-cut edges that give a luxurious shim
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Fujifilm wins the internationally prestigious Red Dot Design Award with 10 products in recognition of the products designs that make maximum use of their excellent functions and performance including the hybrid instant camera instax SQUARE SQ10 
