Litepanels Sola ENGs Change How Petramale Shoots Commercials

When Camrin Petramale won a coveted honor at this year's Local 600, Cinematographer's Guild Emerging Cinematographers Awards, one of the perks he received is a set of Litepanels Sola ENG lights. It was an honor to present Camrin with the Sola ENGs as part of this year's ECA Awards. We are happy to be able to provide new tools for today's up and coming cinematographers, says Chris Marchitelli, VP of Global Marketing for Litepanels.

Litepanels Sola ENGs Change How Petramale Shoots Commercials.

Petramale was anxious to try out his new tools. I remember taking the lights back to my hotel room after the awards and plugging them in. I was shocked at their size and performance. I knew right away they would be perfect for my next commercial because they can be run off D-tap and can be mounted virtually anywhere.

His project was to light a spot was for automotive engine giant Lindenfelter Performance Engineering. Because the client performs work for Chevy Corvette, Camero, and Cadillac, Camrin had to be prepared to work with a number of vehicles. He shot with a RED Epic, Cooke lenses and Century zoom as well as Zeiss primes to allow for close focusing. Our biggest challenge was shooting and lighting inside the cars while they were being driven, he explains. That meant lighting drivers while they were going at speeds over 100mph.

These lights fit the bill because they are small and compact but are true Fresnels, he says. The set of three with all the accessories comes in a small Pelican case for easy transport. The wide array of mounting brackets and accessories come in handy. And they even come with precut diffusion and CTO inserts that allow for quick changes for an on-the-go environment.

All this came in handy when he was lighting stunt drivers in a tiny sports car. Being as small as they are, these lights gave me the freedom to place them in all sorts of areas, he explains. Unlike LED strips, in my opinion, or other small lighting fixtures, the throw and quality of the Solas is unmatched. Even in the sunlight they were powerful enough to give me the little edge light I needed. Also, the Corvette we shot was one of the first C7s off the production line, so we had to be extremely careful. Using larger traditional lights with a series of flags and nets could have damaged the car and created an obstacle course around the car that would have slowed us down and cost more money with a larger crew. I was able to get the look I needed with much less.

Petramale's spot for Linderfelter is airing nationally. He says he will be using Sola ENG lights on his commercials, television, and independent and narrative feature work in the future.

For more information on products from Litepanels, part of Vitec Videocom, a Vitec Group company, contact Litepanels, Inc., 16152 Saticoy Street, Van Nuys, CA 91406, Email: info@litepanels.com, http://www.litepanels.com

About Litepanels

Litepanels was founded in 2001 by 5 professional gaffers and engineers who saw the future and pioneered LED (light emitting diode) lighting for motion pictures, television and the audio-visual industry. Their Emmy award-winning technology has now been used on thousands of productions worldwide and is trusted by the world's leading broadcast organizations.

Backed by the Vitec Group's legacy of 100+ years in the broadcast and production industry, Litepanels continues to expand its suite of flicker free, color accurate, fully-dimmable soft lights that talent and Lighting Directors admire. These environmentally friendly fixtures practically pay for themselves with power savings and long life, setting a new standard in professional lighting. Along with other leading brands in the broadcast and professional videographer industry, Litepanels is part of Vitec Videocom, a Vitec Group company. For more information on Litepanels, visit http://www.litepanels.com

About Vitec Videocom

Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autoscript, Camera Corps, Litepanels, OConnor, Petrol Bags, Sachtler, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom - advancing the quality and science of media production.

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