Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions.
To view the new campaign: http://stardust.tv/projects/samsung-galaxy-s5/
For Stardust, this project was an opportunity to collaborate with an agency team that we have built a successful track record with, explains Stardust Managing Director/Partner Dexton Deboree. There's a short-hand with returning clients and familiar brands, wherein you inherently consider the brand's ethos, challenges and mission; and the agency's tendencies toward effectively working through a solution. It's a chance for us as a creative boutique to work from a full deck of information, which is one of the greatest challenges we face in moving from one project to another with new clients or brands we're not deeply involved with. It also provided our design and animation team the opportunity to flex a set of stylistic muscles that are usually requested of some of our respected piers and competitors. A big hats off to my team, lead by Creative Director Sean Starkweather and Producer Melina Osornio for stepping up and delivering at a high level.
According to Stardust Creative Director Sean Starkweather, this campaign had an interesting set of challenges - quite different than other projects we've done before, he says. We worked with the client to develop the storylines, writing the scripts ourselves based solely on a basic directive. While Stardust is versed in concepting and writing, asked by our clients to do this often; crafting stories for a foreign market always proves to be more challenging than some of the more straightforward stories of our Western audience. Starkweather points out that the campaign is being used on outdoor billboards with different formats, tall and wide, in five countries around the world. So, we had to design and animate within a square format that could be cropped to meet different delivery specs, none of which were your traditional 16x9 or 4x3 compositions, he adds. We made sure to check the tall and wide crops of this square to keep our compositions working well in either case; and constantly juggled the variances in formatting to find a common composition that worked for all.
Starkweather notes that there was a lot of story to fit into very little time, and all had to be viewed from a distance on city streets. He concludes: We worked hard to make the compositions easily legible and the transitions between scenes smooth and seamless. Ultimately, it was a healthy mix of 2D, 3D, and cel animation put through several experiments and iterations that helped us deliver. We're all very proud of the results.
Credits:
Client: Samsung Galaxy S5
Spot Title: Galaxy S5
Airdate: April 2014
Ad Agency: Cheil Worldwide
Chief Creative Officer: Kate Oh
Director: Liukh Yu
Art Director: Tae Jin Lim
Producer: Lee Seok Kim
Account Manager: Winnie Hwang
Production Company: Stardust
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Creative Director: Sean Starkweather
Producer: Melina Osornio
Storyboard Artists: Ken Lee, Tristyn Pease, Judah Dobin
Designers: Ken Lee, D'Ara Nazaryan, Angela Ko, Luis Salcedo, Randy South
2D Animators: Evan Stalker, Theo Alexopoulos, Laura Yilmaz, Rachel Yonda, Michael Relth, Peter Lee, Louis Morton, Max Graenitz
Compositors: Evan Stalker, Theo Alexopoulos, Michael Relth, Peter Lee
Lead Modeler: Sharlene Lin
Modeler: Piero Desopo
3D Animation, Texture & Lighting: Kevin Culhane, Evan Stalker
http://www.stardust.tv
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions. 
