Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions.
To view the new campaign: http://stardust.tv/projects/samsung-galaxy-s5/
For Stardust, this project was an opportunity to collaborate with an agency team that we have built a successful track record with, explains Stardust Managing Director/Partner Dexton Deboree. There's a short-hand with returning clients and familiar brands, wherein you inherently consider the brand's ethos, challenges and mission; and the agency's tendencies toward effectively working through a solution. It's a chance for us as a creative boutique to work from a full deck of information, which is one of the greatest challenges we face in moving from one project to another with new clients or brands we're not deeply involved with. It also provided our design and animation team the opportunity to flex a set of stylistic muscles that are usually requested of some of our respected piers and competitors. A big hats off to my team, lead by Creative Director Sean Starkweather and Producer Melina Osornio for stepping up and delivering at a high level.
According to Stardust Creative Director Sean Starkweather, this campaign had an interesting set of challenges - quite different than other projects we've done before, he says. We worked with the client to develop the storylines, writing the scripts ourselves based solely on a basic directive. While Stardust is versed in concepting and writing, asked by our clients to do this often; crafting stories for a foreign market always proves to be more challenging than some of the more straightforward stories of our Western audience. Starkweather points out that the campaign is being used on outdoor billboards with different formats, tall and wide, in five countries around the world. So, we had to design and animate within a square format that could be cropped to meet different delivery specs, none of which were your traditional 16x9 or 4x3 compositions, he adds. We made sure to check the tall and wide crops of this square to keep our compositions working well in either case; and constantly juggled the variances in formatting to find a common composition that worked for all.
Starkweather notes that there was a lot of story to fit into very little time, and all had to be viewed from a distance on city streets. He concludes: We worked hard to make the compositions easily legible and the transitions between scenes smooth and seamless. Ultimately, it was a healthy mix of 2D, 3D, and cel animation put through several experiments and iterations that helped us deliver. We're all very proud of the results.
Credits:
Client: Samsung Galaxy S5
Spot Title: Galaxy S5
Airdate: April 2014
Ad Agency: Cheil Worldwide
Chief Creative Officer: Kate Oh
Director: Liukh Yu
Art Director: Tae Jin Lim
Producer: Lee Seok Kim
Account Manager: Winnie Hwang
Production Company: Stardust
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Creative Director: Sean Starkweather
Producer: Melina Osornio
Storyboard Artists: Ken Lee, Tristyn Pease, Judah Dobin
Designers: Ken Lee, D'Ara Nazaryan, Angela Ko, Luis Salcedo, Randy South
2D Animators: Evan Stalker, Theo Alexopoulos, Laura Yilmaz, Rachel Yonda, Michael Relth, Peter Lee, Louis Morton, Max Graenitz
Compositors: Evan Stalker, Theo Alexopoulos, Michael Relth, Peter Lee
Lead Modeler: Sharlene Lin
Modeler: Piero Desopo
3D Animation, Texture & Lighting: Kevin Culhane, Evan Stalker
http://www.stardust.tv
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions. 
