Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions.
To view the new campaign: http://stardust.tv/projects/samsung-galaxy-s5/
For Stardust, this project was an opportunity to collaborate with an agency team that we have built a successful track record with, explains Stardust Managing Director/Partner Dexton Deboree. There's a short-hand with returning clients and familiar brands, wherein you inherently consider the brand's ethos, challenges and mission; and the agency's tendencies toward effectively working through a solution. It's a chance for us as a creative boutique to work from a full deck of information, which is one of the greatest challenges we face in moving from one project to another with new clients or brands we're not deeply involved with. It also provided our design and animation team the opportunity to flex a set of stylistic muscles that are usually requested of some of our respected piers and competitors. A big hats off to my team, lead by Creative Director Sean Starkweather and Producer Melina Osornio for stepping up and delivering at a high level.
According to Stardust Creative Director Sean Starkweather, this campaign had an interesting set of challenges - quite different than other projects we've done before, he says. We worked with the client to develop the storylines, writing the scripts ourselves based solely on a basic directive. While Stardust is versed in concepting and writing, asked by our clients to do this often; crafting stories for a foreign market always proves to be more challenging than some of the more straightforward stories of our Western audience. Starkweather points out that the campaign is being used on outdoor billboards with different formats, tall and wide, in five countries around the world. So, we had to design and animate within a square format that could be cropped to meet different delivery specs, none of which were your traditional 16x9 or 4x3 compositions, he adds. We made sure to check the tall and wide crops of this square to keep our compositions working well in either case; and constantly juggled the variances in formatting to find a common composition that worked for all.
Starkweather notes that there was a lot of story to fit into very little time, and all had to be viewed from a distance on city streets. He concludes: We worked hard to make the compositions easily legible and the transitions between scenes smooth and seamless. Ultimately, it was a healthy mix of 2D, 3D, and cel animation put through several experiments and iterations that helped us deliver. We're all very proud of the results.
Credits:
Client: Samsung Galaxy S5
Spot Title: Galaxy S5
Airdate: April 2014
Ad Agency: Cheil Worldwide
Chief Creative Officer: Kate Oh
Director: Liukh Yu
Art Director: Tae Jin Lim
Producer: Lee Seok Kim
Account Manager: Winnie Hwang
Production Company: Stardust
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Creative Director: Sean Starkweather
Producer: Melina Osornio
Storyboard Artists: Ken Lee, Tristyn Pease, Judah Dobin
Designers: Ken Lee, D'Ara Nazaryan, Angela Ko, Luis Salcedo, Randy South
2D Animators: Evan Stalker, Theo Alexopoulos, Laura Yilmaz, Rachel Yonda, Michael Relth, Peter Lee, Louis Morton, Max Graenitz
Compositors: Evan Stalker, Theo Alexopoulos, Michael Relth, Peter Lee
Lead Modeler: Sharlene Lin
Modeler: Piero Desopo
3D Animation, Texture & Lighting: Kevin Culhane, Evan Stalker
http://www.stardust.tv
###
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Stardust, the bicoastal integrated production and design firm, continues to celebrate its graphic roots in the latest campaign for Samsung and Cheil Worldwide. The new spots each explore one key feature of the latest Samsung Galaxy S5 phone, while expressing the value of each feature (water resistant, fast auto-focus & finger scanner) via an incredibly whimsical, fun and dynamic journey through three distinct worlds of vibrant graphics and seamless, artful transitions. 
