Globosat lanza el sistema IBMS de Pilat Media para administrar su serie completa de 32 canales
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El proveedor m s grande de televisi n de pago en Latinoam rica reemplaza sus sistemas internos actuales con IBMS para gestionar la planificaci n de adquisici n de contenido, programaci n y medios
Londres 10 de enero 2012 Pilat Media Global plc [AIM: PGB], proveedor l der de software de gesti n de negocios para la industria de medios, anunci hoy que Globosat ha lanzado su instalaci n en red completa del sistema integrado de gesti n de difusi n (IBMS) de Pilat Media.
Globosat, una compa a de Globo Organizations, es el proveedor de televisi n de pago m s grande de Latinoam rica, y l der en el mercado de Brasil de programaci n de canales m ltiples por cable y v a sat lite. El 1 de diciembre, Globosat reemplaz su serie completa de 32 canales con sistema IBMS Content, un sistema centralizado a prueba de futuro' que gestiona e integra la adquisici n y planificaci n de contenido, programaci n y emisi n de bienes de medios, inventario de contenido y gesti n de derechos para las compa as m s importantes en el mundo de los medios. IBMS reemplaza varios sistemas desarrollados internamente que gestionaban la adquisici n y programaci n de contenido de Globosat durante m s de 15 a os.
Despu s de muchos a os usando nuestros propios sistemas internos, ya era hora de hacer progresar a nuestra compa a y a m s de 400 usuarios hacia una soluci n que cumple con las normas y que combina todos nuestros procesos de contenido en una plataforma nica e integrada, dijo Manuel Belmar, CFO de Globosat Programadora Ltda. Para comenzar a prepararnos para grandes acontecimientos deportivos que ser n emitidos desde Brasil concretamente la copa mundial en 2014 y m s tarde los juegos de 2016 decidimos abordar este proceso saliendo al aire con todos los 32 canales simult neamente. Esta gran conversi n de la noche a la ma ana estilo big bang ha sido ejecutada impecablemente, lo que nos brinda la confianza de que hemos elegido la plataforma ideal para gestionar toda la programaci n actual y acelerar el lanzamiento de nuevos canales y servicios .
En esta primera fase de la instalaci n de IBMS, el sistema se hace cargo de las funciones de adquisici n de contenido, programaci n y gesti n de medios para todos los canales por cable y v a sat lite de Globosat. Adem s, IBMS administra contratos, licencias y derechos para la m sica que acompa a la programaci n de Globosat, asegurando que toda la m sica sea utilizada conforme a derechos negociados y que todos los contratos est n dise ados para una m xima rentabilidad. Como componente clave del negocio de Globosat, IBMS est integrado robustamente con los sistemas de terceros de venta de publicidad y finanzas, para ofrecer un proceso sin altibajos de programaci n, emisi n y facturaci n de avisos.
Despu s de muchos a os habi ndose apoyado en sus propios sistemas, el hecho de que Globosat haya elegido a Pilat Media corrobora la capacidad del sistema IBMS de unificar y transformar muchas funciones cr ticas en la gesti n de medios. Como jugador principal en la industria de entretenimientos de Brasil, Globosat se convierte en cabeza de playa de Pilat Media en el mercado sudamericano y en l der de nuestra expansi n continua en la zona, declar Avi Engel, Presidente de Pilat Media.
###
Acerca de Globosat
Con 32 canales y m s de 1.000 empleados, Globosat es el proveedor m s grande de televisi n de pago en
Latinoam rica y l der del mercado en Brasil. Su audiencia consiste en 30 millones de espectadores en m s
de 10.5 millones de hogares en el pa s. Para m s informaci n, visite http://canaisglobosat.globo.com.
Acerca de Pilat Media
Pilat Media Global plc [AIM: PGB] desarrolla, vende y apoya soluciones de software de gesti n de negocios
para proveedores de contenido y servicios en la industria de medios. Dise ados en completa colaboraci n
con emisoras de primera, los sistemas de Pilat Media realzan el rendimiento del negocio, aumentan
la rapidez de entrada al mercado, y permiten la diversificaci n y el crecimiento de la programaci n de
contenido, venta de anuncios publicitarios, tr fico, y la operaci n de medios para brindar servicios sobre
plataformas m ltiples lineares y a pedido. M s de 50 compa as de medios de primera categor a alrededor
del mundo utilizan las soluciones de Pilat Media, incluyendo CBS, Corus, Discovery, Chello DMC, Sky Italia
Media General, ESPN Star Sports y Foxtel. Tanto stas como otras instalaciones gestionan billones de
d lares en ganancias de publicidad y programaci n que llegan a cientos de millones de telespectadores.
Para m s informaci n, visite www.pilatmedia.com.
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Globosat lanza el sistema IBMS de Pilat Media para administrar su serie completa de 32 canales 
