comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 0

comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013 Halloween and October Festivities See Six Retail Subcategories in the Top 10

Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown

RESTON, VA, November 22, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.

Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

October 2013 vs. September 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Total Unique Visitors (000)

Sep-13 Oct-13 % Change

Total Internet : Total Audience 225,271 225,241 0

Retail - Mall 14,079 22,729 61

Retail - Flowers/Gifts/Greetings 18,149 23,935 32

Travel - Car Rental 5,924 7,698 30

Business/Finance - Taxes 4,750 5,889 24

News/Information - Politics 48,936 59,267 21

Retail - Toys 15,282 17,354 14

Retail - Fragrances/Cosmetics 12,637 14,098 12

Lifestyles - Beauty/Fashion/Style 55,793 61,661 11

Retail - Jewelry/Luxury Goods/Accessories 17,235 18,735 9

Retail - Food 14,828 16,018 8

Table 2

comScore Top 50 Properties (Desktop Only)

October 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Rank Property Unique Visitors

(000)

Rank Property Unique Visitors

(000)

Total Internet : Total Audience 225,241

1 Yahoo Sites 195,754 26 TWITTER.COM 38,608

2 Google Sites 194,102 27 YELP.COM 38,210

3 Microsoft Sites 177,505 28 WebMD Health 37,178

4 Facebook 141,422 29 TUMBLR.COM* 36,263

5 AOL, Inc. 120,162 30 Federated Media Publishing 36,195

6 Amazon Sites 109,957 31 Adobe Sites 34,993

7 Glam Media 95,223 32 New York Times Digital 33,955

8 Wikimedia Foundation Sites 87,512 33 YP Local Media Network 33,240

9 CBS Interactive 80,797 34 Fox News Digital Network 32,718

10 Turner Digital 79,978 35 WORDPRESS.COM* 31,357

11 Apple Inc. 73,360 36 Meredith Digital 30,647

12 eBay 69,559 37 Everyday Health 29,707

13 Ask Network 68,339 38 T365 - Tribune 29,664

14 Comcast NBCUniversal 63,534 39 NETFLIX.COM 29,221

15 About 61,365 40 Conde Nast Digital 29,197

16 Gannett Sites 58,703 41 Time Warner (Excl. Turner/WB) 29,188

17 Weather Company, The 53,250 42 Disney Online 27,807

18 Demand Media 52,180 43 AVG Technologies 26,723

19 Linkedin 51,149 44 The Washington Post Company 25,795

20 craigslist, inc. 45,109 45 AT&T, Inc. 25,713

21 Answers.com Sites 45,082 46 NetShelter Technology Media 25,686

22 Viacom Digital 43,570 47 Target Corporation 25,551

23 ESPN 42,360 48 PINTEREST.COM 25,322

24 Hearst Corporation 39,873 49 TechMedia Network 25,215

25 Wal-Mart 39,785 50 IDG Network 24,847

Table 3

comScore Ad Focus Rankings (Desktop Only)

October 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks

Rank Property Unique Visitors (000) % Reach Rank Property Unique Visitors (000) % Reach

Total Internet : Total Audience 225,241 100.0

1 AddThis 219,010 97.2 1 Google Ad Network** 213,751 94.9

2 ShareThis 197,356 87.6 2 Advertising.com** 209,109 92.8

3 Yahoo Sites 195,754 86.9 3 AT&T AdWorks** 193,427 85.9

4 Google 185,438 82.3 4 Real Media Group - 24/7 Access** 192,052 85.3

5 Outbrain 166,547 73.9 5 Microsoft Media Network US** 183,688 81.6

6 FACEBOOK.COM 138,973 61.7 6 Casale Media - MediaNet** 183,270 81.4

7 YOUTUBE.COM* 131,669 58.5 7 ValueClick Networks** 178,779 79.4

8 AOL, Inc. 120,162 53.3 8 RadiumOne** 176,314 78.3

9 MSN 110,273 49.0 9 Genome from Yahoo** 174,089 77.3

10 Glam Media 95,223 42.3 10 Collective Display** 169,884 75.4

11 AMAZON.COM* 91,961 40.8 11 Burst Media** 169,560 75.3

12 Bing 83,772 37.2 12 Cox Digital Solutions - Network** 161,458 71.7

13 Ask Network 68,339 30.3 13 Exponential - Tribal Fusion** 160,511 71.3

14 Windows Live 64,479 28.6 14 Federated Media Publisher Network** 152,954 67.9

15 About 61,365 27.2 15 Specific Media** 150,804 67.0

16 Blogger 60,046 26.7 16 Rocket Fuel** 131,674 58.5

17 Gannett Sites 58,703 26.1 17 Undertone** 124,361 55.2

18 Demand Media 52,180 23.2 18 Vibrant Media** 122,818 54.5

19 Linkedin 51,149 22.7 19 Adconion Media Group** 122,476 54.4

20 Weather Channel, The 48,537 21.5 20 PulsePoint** 104,027 46.2

21 CNN 45,740 20.3

22 Answers.com Sites 45,082 20.0 Top DSP/SSP/Ad Exchange Entities

23 APPLE.COM 44,216 19.6 1 Rubicon Project REVV Platform** 217,079 96.4

24 5min Media Platform 43,068 19.1 2 Fulcrum5** 182,497 81.0

25 ESPN 42,360 18.8 3 engage:BDR** 136,142 60.4

26 CBS News 40,613 18.0

27 TWITTER.COM 38,608 17.1

28 YELP.COM 38,210 17.0

29 WebMD Health 37,178 16.5

30 IMDb 37,165 16.5

Reach % denotes the pe

LINK:	http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Media...
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