comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013 Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown
RESTON, VA, November 22, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.
Table 1
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
October 2013 vs. September 2013
Total U.S. - Home, Work and University Locations
Source: comScore MMX
Total Unique Visitors (000)
Sep-13 Oct-13 % Change
Total Internet : Total Audience 225,271 225,241 0
Retail - Mall 14,079 22,729 61
Retail - Flowers/Gifts/Greetings 18,149 23,935 32
Travel - Car Rental 5,924 7,698 30
Business/Finance - Taxes 4,750 5,889 24
News/Information - Politics 48,936 59,267 21
Retail - Toys 15,282 17,354 14
Retail - Fragrances/Cosmetics 12,637 14,098 12
Lifestyles - Beauty/Fashion/Style 55,793 61,661 11
Retail - Jewelry/Luxury Goods/Accessories 17,235 18,735 9
Retail - Food 14,828 16,018 8
Table 2
comScore Top 50 Properties (Desktop Only)
October 2013
Total U.S. - Home, Work and University Locations
Source: comScore MMX
Rank Property Unique Visitors
(000)
Rank Property Unique Visitors
(000)
Total Internet : Total Audience 225,241
1 Yahoo Sites 195,754 26 TWITTER.COM 38,608
2 Google Sites 194,102 27 YELP.COM 38,210
3 Microsoft Sites 177,505 28 WebMD Health 37,178
4 Facebook 141,422 29 TUMBLR.COM* 36,263
5 AOL, Inc. 120,162 30 Federated Media Publishing 36,195
6 Amazon Sites 109,957 31 Adobe Sites 34,993
7 Glam Media 95,223 32 New York Times Digital 33,955
8 Wikimedia Foundation Sites 87,512 33 YP Local Media Network 33,240
9 CBS Interactive 80,797 34 Fox News Digital Network 32,718
10 Turner Digital 79,978 35 WORDPRESS.COM* 31,357
11 Apple Inc. 73,360 36 Meredith Digital 30,647
12 eBay 69,559 37 Everyday Health 29,707
13 Ask Network 68,339 38 T365 - Tribune 29,664
14 Comcast NBCUniversal 63,534 39 NETFLIX.COM 29,221
15 About 61,365 40 Conde Nast Digital 29,197
16 Gannett Sites 58,703 41 Time Warner (Excl. Turner/WB) 29,188
17 Weather Company, The 53,250 42 Disney Online 27,807
18 Demand Media 52,180 43 AVG Technologies 26,723
19 Linkedin 51,149 44 The Washington Post Company 25,795
20 craigslist, inc. 45,109 45 AT&T, Inc. 25,713
21 Answers.com Sites 45,082 46 NetShelter Technology Media 25,686
22 Viacom Digital 43,570 47 Target Corporation 25,551
23 ESPN 42,360 48 PINTEREST.COM 25,322
24 Hearst Corporation 39,873 49 TechMedia Network 25,215
25 Wal-Mart 39,785 50 IDG Network 24,847
Table 3
comScore Ad Focus Rankings (Desktop Only)
October 2013
Total U.S. - Home, Work and University Locations
Source: comScore MMX
Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach Rank Property Unique Visitors (000) % Reach
Total Internet : Total Audience 225,241 100.0
1 AddThis 219,010 97.2 1 Google Ad Network** 213,751 94.9
2 ShareThis 197,356 87.6 2 Advertising.com** 209,109 92.8
3 Yahoo Sites 195,754 86.9 3 AT&T AdWorks** 193,427 85.9
4 Google 185,438 82.3 4 Real Media Group - 24/7 Access** 192,052 85.3
5 Outbrain 166,547 73.9 5 Microsoft Media Network US** 183,688 81.6
6 FACEBOOK.COM 138,973 61.7 6 Casale Media - MediaNet** 183,270 81.4
7 YOUTUBE.COM* 131,669 58.5 7 ValueClick Networks** 178,779 79.4
8 AOL, Inc. 120,162 53.3 8 RadiumOne** 176,314 78.3
9 MSN 110,273 49.0 9 Genome from Yahoo** 174,089 77.3
10 Glam Media 95,223 42.3 10 Collective Display** 169,884 75.4
11 AMAZON.COM* 91,961 40.8 11 Burst Media** 169,560 75.3
12 Bing 83,772 37.2 12 Cox Digital Solutions - Network** 161,458 71.7
13 Ask Network 68,339 30.3 13 Exponential - Tribal Fusion** 160,511 71.3
14 Windows Live 64,479 28.6 14 Federated Media Publisher Network** 152,954 67.9
15 About 61,365 27.2 15 Specific Media** 150,804 67.0
16 Blogger 60,046 26.7 16 Rocket Fuel** 131,674 58.5
17 Gannett Sites 58,703 26.1 17 Undertone** 124,361 55.2
18 Demand Media 52,180 23.2 18 Vibrant Media** 122,818 54.5
19 Linkedin 51,149 22.7 19 Adconion Media Group** 122,476 54.4
20 Weather Channel, The 48,537 21.5 20 PulsePoint** 104,027 46.2
21 CNN 45,740 20.3
22 Answers.com Sites 45,082 20.0 Top DSP/SSP/Ad Exchange Entities
23 APPLE.COM 44,216 19.6 1 Rubicon Project REVV Platform** 217,079 96.4
24 5min Media Platform 43,068 19.1 2 Fulcrum5** 182,497 81.0
25 ESPN 42,360 18.8 3 engage:BDR** 136,142 60.4
26 CBS News 40,613 18.0
27 TWITTER.COM 38,608 17.1
28 YELP.COM 38,210 17.0
29 WebMD Health 37,178 16.5
30 IMDb 37,165 16.5
Reach % denotes the pe
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013 Halloween and October Festivities See Six Retail Subcategories in the Top 10
