
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
By Contributor
Published: May 14, 2021
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
target=_blank title=Share on LinkedIn class=share-linkedin>
The last few weeks have seen both the Real Time Conference and FMX take place; albeit virtually. The first is a technology-focused event that covers a number of different industries (VFX included) and the latter a VFX-specific show with panels and sessions that are increasingly being dominated by talk about the deployment of real-time technology. That is, engine technology that can render digital assets, whether it's environments, characters or animation in . well, real time.
Talk to any VFX studio or supervisor about the biggest cinematic or episodic projects from the last few years and you'll find the use of real time technology. It's also increasingly being deployed for smaller productions and has long been the basis for mixed reality experiences which arguably set the scene for some of the techniques that are now becoming standard in the real time-enabled VFX toolkit.
I spoke to some of the experts within technology vendors, VFX studios and service providers about the impact that real time is having on today's VFX industry. Like any emerging technology, it's in a constant state of change and development, but one thing that real time has quickly become synonymous with is virtual production, or VP.
The rise of virtual productionEver since Jon Favreau and the ILM StageCraft team tackled the latest trip into a galaxy far, far away with a lot of LEDs and cameras that respond to digital environments in real-time, filmmakers everywhere have wanted to use this so-called virtual production on their next project.
But Ben Lumsden from Epic Games, the company behind the Unreal Engine, says that it's important to make a distinction between in-camera visual effects, and other forms of virtual production. Thanks to its background, he says Unreal Engine has been set up to do all sorts of forms of virtual production for about eight years, but it just keeps getting better and better at accommodating film, TV, and animation workflows.
As everyone is now realising, there's much more that VP can offer other than just this particular technique. Pascal Achermann is the CEO & technical director at VRFX Realtime Studio, a Swiss studio which uses the Unity engine to create mixed reality content and deliver virtual production services. According to his definition of VP: any time you are using real-time to support your animation, film or commercial production or storytelling, you are producing virtually.
That means, depending on how you deploy real-time technology, the impact it has and the benefit it provides to your project will differ. Ed Thomas, the head of real-time and virtual production for volumetric video capture studio Dimension, says that VP allows filmmakers to create living, breathing worlds at much earlier stages in development than has previously been possible.
He adds that it means each filmmaking discipline has access to key decision-making moments much earlier in the process and in a more collaborative environment [which] democratises the creation of this content.
This interesting prospect that technology innovation doesn't just benefit the filmmakers but everyone around them shows how widely real time technology can be deployed. This might be a production designer who can test colours on the wall of a set without needing to get out a paint brush, or a lighting gaffer who can see different lighting configurations at the touch of a button. It also means that actors can now better visualise a world or a digital character that they otherwise wouldn't have seen until the premiere.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg alt= width=413 height=275 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-353x235.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-768x512.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-1536x1024.jpg 1536w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-2048x1365.jpg 2048w data-sizes=(max-width: 413px) 100vw, 413px />The Bourne StuntacularIn recent times, VFX studios' worlds have expanded far beyond film and TV screens to include attractions and immersive experiences where real time is really widely used. For example, Cinesite recently won a VES award for its work on The Bourne Stuntacular live show at Universal Studios, Hollywood, which takes place in front of a 130-foot-long LED screen. Unreal Engine was used to render 3D environments throughout production, providing real time feedback and the flexibility to adjust timings and layouts on-site. Without a real time engine in the mix, Cinesite's Salvador Zalvidea said the project would have been a painful and frustrating experience.
Benefits and challengesWhat real-time technology allows is for creatives to experiment with ideas and make decisions early on that would otherwise take weeks to visualise with traditional VFX rendering. On The Bourne Stuntacular project for example, the use of real time for previs meant the team could use a headset to review their work as soon as it was completed in Unreal.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/15_The-Bourne-Stuntacular-Technology-726x545.jpg alt= width=416 height=313 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/0
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
05/11/2025
Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for...
05/11/2025
New schedule will be live on-air Monday 10 November
Brand-new Today with David McCullagh from 9am
Oliver Callan in all-new extended show from 11am to 1pm
Kie...
05/11/2025
Explore the future with Science Week on RT
Dive into a week of innovative, themed programming and content across RT television, radio and online
Includes a ...
05/11/2025
Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...
04/11/2025
Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...
04/11/2025
Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...
04/11/2025
Comscore Reports Third Quarter 2025 ResultsRESTON, Va., November 4, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evalu...
04/11/2025
Damien Moloney as Jim Bergerac
As filming wraps on the highly anticipated second series of Bergerac(6x60'), UKTV today unveils a selection of first look im...
04/11/2025
Tuesday 4 November 2025
To view this content, please enable our use of cookies....
04/11/2025
From the recent SMPTE Media Technology Summit in Pasadena, with FilmLight Image Engineer, Daniele Siragusano, and Research Engineer, Julius Tschannerl.
Matchin...
04/11/2025
Begins Thursday November 6 on RT One and RT Player at 10:15pm
Camogie: Inside...
03/11/2025
Harmonic's cOS Virtualized Broadband Platform Will Further Enhance Broadband...
03/11/2025
Monday 3 November 2025
To view this content, please enable our use of cookies. ...
03/11/2025
Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...
03/11/2025
Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...
03/11/2025
ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S announce world's first...
03/11/2025
Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...
03/11/2025
A4ESSOR and OCCAR sign new procurement contract to advance development of intero...
03/11/2025
Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...
03/11/2025
Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
TIS THE SEASON TO GET PUNNY!
U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S...
30/10/2025
Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio com...
30/10/2025
Fox Corporation Reports First Quarter Fiscal 2026 Financial Results NEW YORK, NY, October 30, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...
30/10/2025
Tubi Media Group and Audiochuck Announce Exclusive Partnership Tubi Media Group Enters into a Multi-Year Ad Partnership Deal with Ashley Flowers' Award-Wi...
30/10/2025
Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...
30/10/2025
RT Concert Orchestra in November and December
Collaborations with RT Radio 1's Sunday Miscellany (2 December) and RT 2FM's Late Breakfast (9 Decembe...
30/10/2025
Johnny B and Johnny Smacks are back tonight for the second episode of the new se...
30/10/2025
First look of Jon Bon Jovi's interview with Patrick Kielty
Jon Bon Jovi is ...
29/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
29/10/2025
NAB New York 2025 Preview | October 22-23 | Booth 544 | Javits Center, New York We're looking forward to meeting up with customers and partners at NAB New Y...
29/10/2025
October 29 2025, 17:00 (PDT) Hyundai Motor Group Brings Dolby Atmos to Elexio, ...
29/10/2025
Wuppertal October 29, 2025
Riedel Communications Appoints Ulrich Voigt as Dire...
29/10/2025
Comscore's 2025 State of Streaming Report Reveals Surging Growth of Both Ad-...
29/10/2025
RT PUBLISHES 2024 ANNUAL REPORT
RT REPORTS NET SURPLUS OF 5.5 MILLION IN 2024
A YEAR WITH MANY SPECIAL EVENTS UEFA EUROS 2024, THE OLYMPICS AND PARALYMP...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...