
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
By Contributor
Published: May 14, 2021
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
target=_blank title=Share on LinkedIn class=share-linkedin>
The last few weeks have seen both the Real Time Conference and FMX take place; albeit virtually. The first is a technology-focused event that covers a number of different industries (VFX included) and the latter a VFX-specific show with panels and sessions that are increasingly being dominated by talk about the deployment of real-time technology. That is, engine technology that can render digital assets, whether it's environments, characters or animation in . well, real time.
Talk to any VFX studio or supervisor about the biggest cinematic or episodic projects from the last few years and you'll find the use of real time technology. It's also increasingly being deployed for smaller productions and has long been the basis for mixed reality experiences which arguably set the scene for some of the techniques that are now becoming standard in the real time-enabled VFX toolkit.
I spoke to some of the experts within technology vendors, VFX studios and service providers about the impact that real time is having on today's VFX industry. Like any emerging technology, it's in a constant state of change and development, but one thing that real time has quickly become synonymous with is virtual production, or VP.
The rise of virtual productionEver since Jon Favreau and the ILM StageCraft team tackled the latest trip into a galaxy far, far away with a lot of LEDs and cameras that respond to digital environments in real-time, filmmakers everywhere have wanted to use this so-called virtual production on their next project.
But Ben Lumsden from Epic Games, the company behind the Unreal Engine, says that it's important to make a distinction between in-camera visual effects, and other forms of virtual production. Thanks to its background, he says Unreal Engine has been set up to do all sorts of forms of virtual production for about eight years, but it just keeps getting better and better at accommodating film, TV, and animation workflows.
As everyone is now realising, there's much more that VP can offer other than just this particular technique. Pascal Achermann is the CEO & technical director at VRFX Realtime Studio, a Swiss studio which uses the Unity engine to create mixed reality content and deliver virtual production services. According to his definition of VP: any time you are using real-time to support your animation, film or commercial production or storytelling, you are producing virtually.
That means, depending on how you deploy real-time technology, the impact it has and the benefit it provides to your project will differ. Ed Thomas, the head of real-time and virtual production for volumetric video capture studio Dimension, says that VP allows filmmakers to create living, breathing worlds at much earlier stages in development than has previously been possible.
He adds that it means each filmmaking discipline has access to key decision-making moments much earlier in the process and in a more collaborative environment [which] democratises the creation of this content.
This interesting prospect that technology innovation doesn't just benefit the filmmakers but everyone around them shows how widely real time technology can be deployed. This might be a production designer who can test colours on the wall of a set without needing to get out a paint brush, or a lighting gaffer who can see different lighting configurations at the touch of a button. It also means that actors can now better visualise a world or a digital character that they otherwise wouldn't have seen until the premiere.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg alt= width=413 height=275 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-353x235.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-768x512.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-1536x1024.jpg 1536w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-2048x1365.jpg 2048w data-sizes=(max-width: 413px) 100vw, 413px />The Bourne StuntacularIn recent times, VFX studios' worlds have expanded far beyond film and TV screens to include attractions and immersive experiences where real time is really widely used. For example, Cinesite recently won a VES award for its work on The Bourne Stuntacular live show at Universal Studios, Hollywood, which takes place in front of a 130-foot-long LED screen. Unreal Engine was used to render 3D environments throughout production, providing real time feedback and the flexibility to adjust timings and layouts on-site. Without a real time engine in the mix, Cinesite's Salvador Zalvidea said the project would have been a painful and frustrating experience.
Benefits and challengesWhat real-time technology allows is for creatives to experiment with ideas and make decisions early on that would otherwise take weeks to visualise with traditional VFX rendering. On The Bourne Stuntacular project for example, the use of real time for previs meant the team could use a headset to review their work as soon as it was completed in Unreal.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/15_The-Bourne-Stuntacular-Technology-726x545.jpg alt= width=416 height=313 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/0
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...
10/12/2025
10 Dec 2025
VEON's Rising Capital Markets Profile Strengthened by Inclusion...
10/12/2025
10 Dec 2025
VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...
10/12/2025
Wednesday 10 December 2025
Sky extends partnership with the Ladies European Tour for a landmark 30th year
Sky and the Ladies European Tour (LET) have announce...
10/12/2025
Wednesday 10 December 2025
Walk-on if you love the darts: James Maddison, Luke ...
10/12/2025
Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...
10/12/2025
It's out of the frying pan and into the sequins for comedian and actor Micha...
10/12/2025
Born That Way airs Thursday 18 December on RT One and RT Player
Born That ...
09/12/2025
For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...
09/12/2025
Tuesday 9 December 2025
Judy Murray calls for PE to be a priority for all schoo...
09/12/2025
Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...
09/12/2025
Wuppertal December 9, 2025
Riedel and Racing Electronics Announce Strategic Pa...
09/12/2025
Another year, another 12 months of amazing adventures.
We are pleased to bring you our Highlights of the Year 2025.
We've worked hard and played hard this...
09/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
09/12/2025
Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...
09/12/2025
Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...
08/12/2025
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for G...
08/12/2025
Over 1.7 million people watched across the weekend
Another record-breaking year...
08/12/2025
08 Dec 2025
VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...
08/12/2025
Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives
Ensures continued...
08/12/2025
Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...
08/12/2025
Arvato Systems Receives gematik-approval for TI-Messenger tim
Approval secured for TI Messenger tim - paving the way for secure and interoperable communicat...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
Following today's EBU Winter General Assembly in Geneva at which Israel's participation in the 2026 Eurovision Song Contest was confirmed, RT 's pos...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...
03/12/2025
ToolsOnAir Composition Builder 2025 Boilerplate
More Details: The Composition Builder 2025 application for macOS enables TV stations and Live Event broadcast...
03/12/2025
ToolsOnAr just:live pro 2025 Boilerplate
More Details: just:live pro 2025 is a Single Channel Live Production Playout solution for video and static or real-t...
03/12/2025
ToolsOnAr just:play pro 2025 Boilerplate
More Details: just:play pro 2025 is a Single Channel automated 24/7 Master Control playout solution with SD, HD and ...
03/12/2025
ToolsOnAr live:cut 2025 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
03/12/2025
ToolsOnAir Just In Mac Lite NDI 2025 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
03/12/2025
ToolsOnAir Just In Mac Lite 2025 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
03/12/2025
ToolsOnAir just:in mac pro 2025 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...