
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
By Contributor
Published: May 14, 2021
Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry takes a look at the rise of virtual production
target=_blank title=Share on LinkedIn class=share-linkedin>
The last few weeks have seen both the Real Time Conference and FMX take place; albeit virtually. The first is a technology-focused event that covers a number of different industries (VFX included) and the latter a VFX-specific show with panels and sessions that are increasingly being dominated by talk about the deployment of real-time technology. That is, engine technology that can render digital assets, whether it's environments, characters or animation in . well, real time.
Talk to any VFX studio or supervisor about the biggest cinematic or episodic projects from the last few years and you'll find the use of real time technology. It's also increasingly being deployed for smaller productions and has long been the basis for mixed reality experiences which arguably set the scene for some of the techniques that are now becoming standard in the real time-enabled VFX toolkit.
I spoke to some of the experts within technology vendors, VFX studios and service providers about the impact that real time is having on today's VFX industry. Like any emerging technology, it's in a constant state of change and development, but one thing that real time has quickly become synonymous with is virtual production, or VP.
The rise of virtual productionEver since Jon Favreau and the ILM StageCraft team tackled the latest trip into a galaxy far, far away with a lot of LEDs and cameras that respond to digital environments in real-time, filmmakers everywhere have wanted to use this so-called virtual production on their next project.
But Ben Lumsden from Epic Games, the company behind the Unreal Engine, says that it's important to make a distinction between in-camera visual effects, and other forms of virtual production. Thanks to its background, he says Unreal Engine has been set up to do all sorts of forms of virtual production for about eight years, but it just keeps getting better and better at accommodating film, TV, and animation workflows.
As everyone is now realising, there's much more that VP can offer other than just this particular technique. Pascal Achermann is the CEO & technical director at VRFX Realtime Studio, a Swiss studio which uses the Unity engine to create mixed reality content and deliver virtual production services. According to his definition of VP: any time you are using real-time to support your animation, film or commercial production or storytelling, you are producing virtually.
That means, depending on how you deploy real-time technology, the impact it has and the benefit it provides to your project will differ. Ed Thomas, the head of real-time and virtual production for volumetric video capture studio Dimension, says that VP allows filmmakers to create living, breathing worlds at much earlier stages in development than has previously been possible.
He adds that it means each filmmaking discipline has access to key decision-making moments much earlier in the process and in a more collaborative environment [which] democratises the creation of this content.
This interesting prospect that technology innovation doesn't just benefit the filmmakers but everyone around them shows how widely real time technology can be deployed. This might be a production designer who can test colours on the wall of a set without needing to get out a paint brush, or a lighting gaffer who can see different lighting configurations at the touch of a button. It also means that actors can now better visualise a world or a digital character that they otherwise wouldn't have seen until the premiere.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg alt= width=413 height=275 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-726x484.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-353x235.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-768x512.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-1536x1024.jpg 1536w, https://www.tvbeurope.com/wp-content/uploads/2021/05/09_The-Bourne-Stuntacular-1-2048x1365.jpg 2048w data-sizes=(max-width: 413px) 100vw, 413px />The Bourne StuntacularIn recent times, VFX studios' worlds have expanded far beyond film and TV screens to include attractions and immersive experiences where real time is really widely used. For example, Cinesite recently won a VES award for its work on The Bourne Stuntacular live show at Universal Studios, Hollywood, which takes place in front of a 130-foot-long LED screen. Unreal Engine was used to render 3D environments throughout production, providing real time feedback and the flexibility to adjust timings and layouts on-site. Without a real time engine in the mix, Cinesite's Salvador Zalvidea said the project would have been a painful and frustrating experience.
Benefits and challengesWhat real-time technology allows is for creatives to experiment with ideas and make decisions early on that would otherwise take weeks to visualise with traditional VFX rendering. On The Bourne Stuntacular project for example, the use of real time for previs meant the team could use a headset to review their work as soon as it was completed in Unreal.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/05/15_The-Bourne-Stuntacular-Technology-726x545.jpg alt= width=416 height=313 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/0
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...
30/04/2026
Com a evolu o de novos standards de broadcast em todo o mundo e o OTT streaming buscando a posi o de lideran a no consumo de m dia, tanto os codecs de v deo q...
30/04/2026
All-New AI-Powered Network Intelligence Solution, Resilient Remote OLTs and Back-Office Integration Platform Power Smarter, More Efficient Fiber Networks SAN JO...
30/04/2026
Two worlds, one show The tour unfolds in two distinct halves. The first is a sol...
30/04/2026
Rian na Fola airs on RT One and RT Player on Monday May 4
Rian na Fola is a o...
29/04/2026
Combines EQ and harmonic distortion
Techivation's latest release is a simple EQ designed to offer quick control over a source's overall tonal balanc...
29/04/2026
Two new MPE controllers announced
Expressive E caused quite a stir when they released the Osmose, making the sort of expression that was once reserved for p...
29/04/2026
New modules & enhanced machine-learning
The latest version of iZotope's flagship restoration suite is now available, and now offers over 50 tools design...
29/04/2026
Voting opens at 4pm today
RT 's Today show have announced the eight finalists for their TV Home Cook competition. Amateur cooks from Cork, Dublin, Galway ...
29/04/2026
29 Apr 2026
VEON and Kyivstar Fulfill Commitment to Invest USD 1 Billion in Ukr...
29/04/2026
Rhod Gilbert, Harriet Kemsley, Kae Kurd, Sara Pascoe and Vicki Pattison to take part in brand new series on free streaming service U
Free streaming service U i...
29/04/2026
Wednesday 29 April 2026
Katie Price: Nothing to Hide, a Sky Original documentar...
29/04/2026
Re-examining the case of Ellie Williams and the wider story of grooming in the town of BarrowWednesday 29 April 2026
Sky announces upcoming documentary series ...
29/04/2026
Wednesday 29 April 2026
Jennifer Garner to lead an all-star cast in new Sky Exc...
29/04/2026
Students and staff from Hills Road Sixth Form College in Cambridge ran a 4.5km course around the roads of Cambridge as part of their annual programme of sustain...
29/04/2026
The Dawn Chorus airs Sunday 3 May from midnight to 7am on RT Radio 1 and RT ly...
28/04/2026
Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...
28/04/2026
I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattforme...
28/04/2026
New handheld promises studio performance for the stage
Mojave have just introduced a new live-focused handheld vocal mic created by award-winning designer D...
28/04/2026
Max for Live device offers AI-powered stem separation
Dynamic Split Module (DSM) is a new Max for Live device created by Ostin Solo, a developer and musican...
28/04/2026
First interface equipped with ISA preamps
Focusrite have just announced the launch of a new high-end audio interface that features a pair of their legendary...
28/04/2026
In 2023, Norwegian climber Kristin Harila set out to break a mountaineering reco...
28/04/2026
RT News is pleased to announce the appointment of Sean Whelan as its new London Correspondent.
Sean has held the role of Washington Correspondent for the last...
28/04/2026
Joseph O'Connor, Eileen Walsh, Louise Duffy, Mick Lynch, Gormfhlaith N Thuairisg and Dermot Bannon take a personal look at life 100yrs ago in new TV docume...
27/04/2026
N r Spotify grundades f r 20 r sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att teruppr tta betalningsvilja...
27/04/2026
Time on Spotify should feel meaningful and intentional, not something that slips...